Product Marketing

• Define product positioning and messaging
• Develop clear, compelling positioning and messaging for products, features, and use cases
• Build strategies and campaigns that increase feature discovery, understanding, and adoption
• Partner closely with Customer Success and Product teams to improve adoption journeys and customer education
• Collaborate across teams to bring positioning and launches to life in compelling ways

Product Marketing Manager

• Champion our customers: Deeply understand the needs, pain points, and buying committees of audiences ranging from individual creators to enterprise marketing departments.
• Craft the value proposition: Translate complex features into compelling messaging that articulates business value and ROI.
• Architect the GTM Engine: Orchestrate cross-functional launches and input on pricing models to ensure solutions make a massive impact.
• Enable commercial success: Create high-impact B2B marketing playbooks and sales enablement materials to shorten sales cycles and increase deal size.
• Master the market: Own competitive intelligence to influence product roadmaps and proactively identify whitespace in B2B and Enterprise markets.

Senior Product Marketing Lead

• Äga och utveckla bolagets narrativ, positionering och messaging
• Driva go-to-market-processer för nya produkter och funktioner
• Skapa och producera innehåll i flera format – exempelvis artiklar, whitepapers, sales material och kreativa kampanjer
• Bygga struktur och processer för content och product marketing
• Arbeta nära säljorganisationen med enablement-material såsom decks, battlecards och kundanpassat innehåll
• Samarbeta med produkt, UX/UI och kommersiella team för att säkerställa en tydlig och relevant marknadskommunikation
• Använda AI och automation för att effektivisera produktion och arbetssätt
• Identifiera nya och kreativa sätt att nå målgrupp utanför traditionella B2B-kanaler

• Translate product line strategic imperatives and financial targets into a growth bridge that addresses market growth, pricing, and differential gains with Value creation actions.
• Define sales campaigns needed to deliver the growth and financial targets. Map product-specific value creation actions into each industry growth plan, ensuring consistency and alignment with the overall strategic targets.
• Leverage existing campaigns or design bespoke campaigns based on global content modules or when required locally developed content modules.
• Instruct Sales ops to assign outbound channel and schedule campaign. Conduct training sessions required for the sales channel to effectively deliver the value propositions to targeted segment and customer personas.
• Coordinate the activities of the region’s Business Development Managers to ensure proper sales campaign execution.
• Monitor the effectiveness of the campaigns, adjusting value propositions if campaigns results fall short of expectations. Support technical conversations as required.
• Manage product line financial targets by monitoring volume, price, and discount trends, and implementing price programs to deliver margin and growth goals.
• Ensure system and commercial readiness for new product introductions. Prepare and coordinate product launches and following sales campaigns. Manage product obsolescence of phased out products.
• Engage with customers to support technical conversations, understand and tailor product offering to industry needs, target applications and customer personas.
• Conduct ongoing market assessments, evaluating growth dynamics, product tiering, and competitor behavior to adapt positioning and investment strategies.
• Collaborate with global product managers, identifying growth opportunities for the product line in the WA, the required product capabilities and differentiation to win.

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Product Marketing Manager

Senior Product Marketing Lead

Product Marketing Manager

Director, Product Marketing – Europe