Product Manager

• Responsible for the direction and leadership of a product within Palco.
• Create and execute a product plan to help achieve corporate goals and initiatives.
• Key owner of product roadmap and creator of the vision that fuels the development teams.
• Set the vision for assigned product to maximize market penetration.
• Prioritize product and customer requirements to meet identified business needs.
• Manage internal and external relationships related to the product.
• Collaborate with Directors and IT Teams to ensure goals are met and aligned with company strategy.

• Define the Future Roadmap: Own and articulate the long-term strategic roadmap for Cogeco’s video and content product portfolio, ensuring offerings are competitive, scalable, and aligned with market trends.
• Integrated Go-to-Market Strategy: Develop and champion a comprehensive 360-degree marketing and communication strategy for the video portfolio, ensuring a consistent and compelling message across all customer touchpoints.
• Product Simplification & Harmonization: Drive the strategy to simplify product delivery processes and harmonize video offerings across all regions, including our Breezeline video products in the US market, to reduce operational complexity.
• Business Outcome Ownership: Define and track success metrics for the video product line, focusing on Content Monetization, Service Delivery Quality, Lifetime Value, and marketing campaign ROI.
• Market Intelligence: Conduct continuous research on emerging video technologies, features, competitive benchmarking, and customer behavior to ensure Cogeco maintains a premier market position.
• End-to-End Lifecycle Leadership: Lead the prioritization and management of the product backlog, focusing on the entire lifecycle—from initial product definition and launch to performance maintenance and eventual sunsetting.
• Delivery Optimization: Partner with Engineering and Operations to streamline the technical delivery of video services, ensuring customers experience it with minimal friction.
• Feature Definition: Translate high-level business requirements into detailed user stories and technical specifications for video product features, including programming tiers and hardware.
• Content Partnership Strategy: Assess partnership (linear, OTT, etc.) opportunities to foster business growth, enhance co-marketing efforts, and optimize customer satisfaction (NPS).
• Cross-Functional Execution: Collaborate closely with Marketing, Sales, Video Operations, and Procurement to ensure the product roadmap is commercially aligned and supported by robust, multi-channel marketing plans.
• Ecosystem Integration: Manage the integration of video products into Cogeco’s broader ecosystem, ensuring consistent performance and management capabilities across customer touchpoints.
• Performance Liaison: Act as the primary interface between technical squads and business stakeholders to communicate product health, delivery timelines, and roadmap progression.
• Executive Reporting: Serve as the subject matter expert for executive leadership, providing data-driven insights to justify strategic investments in the video product category.
• Product Health Monitoring: Define and analyze metrics related to video product performance, including provisioning success rates, speed/reliability benchmarks, and customer churn related to product quality.
• Continuous Improvement: Use data and customer feedback to identify "pain points" in the video product experience, prioritizing roadmap items that improve stability and simplify the user experience.

Product Owner, Video Product Lifecycle Management – Innovation

• Support the evaluation, launch, implementation, and lifecycle management of new healthcare services, laboratory testing offerings, wellness products, and vendor-supported programs across the healthcare franchise network
• Coordinate internal teams, franchise stakeholders, laboratories, and external healthcare service providers from initial evaluation through launch, adoption tracking, and ongoing performance management
• Research and evaluate new laboratory testing services, wellness offerings, and healthcare products that align with organizational growth objectives
• Evaluate prospective laboratory and vendor partners to determine strategic fit, operational readiness, service quality, and commercial viability
• Serve as the primary project manager for new product and service introductions, maintaining project plans, timelines, and milestones
• Ensure all launch deliverables meet organizational standards and proactively mitigate project risks
• Develop launch materials, operational documentation, and franchise support resources to facilitate successful implementations
• Act as the primary liaison for new laboratory, wellness, and service provider relationships, managing onboarding, communication, and performance monitoring
• Partner with internal teams (Marketing, Operations, Training, IT, Compliance) to ensure alignment on positioning, implementation, and system requirements
• Support franchise owners and staff during launch periods, serving as a subject matter expert for assigned products and services
• Work with leadership to support departmental strategic initiatives and special projects

Product Manager – New Laboratory & Wellness Services

• Helping to identify the right problems we need to solve, and guiding our work to where it will have the highest impact.
• Leading the development of new products, features, and other technical interventions that make it hard and expensive for bad actors to undermine the security and privacy guarantees we make to our users.
• Driving a cross-functional team including engineering, design, data science, community management, and other functions, to iteratively create and deploy these changes.
• Driving product planning and feature prioritization with a focus on user impact, while using data and community feedback to drive decisions.
• Proactively seeking ideas and feedback from user communities before and throughout product development, and generally maintaining strong and candid relationships with these communities on behalf of WMF and the PSI team.
• Maintaining an understanding of current technologies and developments in online safety, security, and privacy.

Lead Product Manager, Safety

• Develop a strong understanding of customer needs, user workflows, business objectives, and product opportunities
• Translate ambiguous problems into clear product direction, requirements, and success metrics
• Own roadmap and backlog prioritization for a product area or major initiative
• Make thoughtful tradeoffs across customer impact, business value, technical feasibility, implementation complexity, and strategic alignment
• Partner closely with engineering, design, data, customer-facing teams, and company leadership to deliver high-quality software
• Manage product initiatives from discovery through development, launch, adoption, and iteration
• Use qualitative and quantitative evidence to inform prioritization and evaluate product performance
• Communicate product direction, decisions, and progress clearly across stakeholders

Product Manager – Senior Product Manager

• Product Strategy: Translate the day-to-day activities of our users into clear requirements that drive user value.
• Working closely with the Product Management Director to prioritize roadmap elements.
• Own and refine the product backlog - balancing long-term vision with short-term iteration.
• A good instinct for must-have functionality vs. nice-to-have.
• Work with customers and other SME’s to understand issues and nuances of work patterns to develop a superior product.
• Listen intently, drive for clarity of problem and clarity of the why behind asks.
• Collaborate with UI/UX to define intuitive workflows that reduce friction for users.
• Support go-to-market readiness - helping internal teams understand, demo, and position new functionality.
• Monitor adoption and usage after launch, identifying where the product delivers measurable improvements in accuracy, time savings, or decision quality.
• AI-Enabled Using AI tools (Claude, Cursor, Copilot, etc.) to accelerate requirements writing, research, and backlog refinement.
• Delivery: Write concise user stories and acceptance criteria grounded in real business use cases.
• Follow agile-ceremony cadence (planning, estimation, retro, standup).
• Work closely with product development and QA to prioritize, review work, accept work and iterate as a squad.

Product Owner – Freight Audit Pay Products

• Define the Future Roadmap: Own and articulate the long-term strategic roadmap for Cogeco’s video and content product portfolio.
• Integrated Go-to-Market Strategy: Develop and champion a comprehensive 360-degree marketing strategy for the video portfolio.
• Product Simplification & Harmonization: Drive the strategy to simplify product delivery processes and harmonize video offerings.
• Business Outcome Ownership: Define and track success metrics for the video product line.
• Market Intelligence: Conduct continuous research on emerging video technologies to ensure competitive positioning.
• End-to-End Lifecycle Leadership: Lead the prioritization and management of the product backlog.
• Delivery Optimization: Partner with Engineering and Operations to streamline delivery of video services.
• Feature Definition: Translate high-level business requirements into detailed user stories.
• Content Partnership Strategy: Assess partnership opportunities to foster business growth.
• Cross-Functional Execution: Collaborate closely with Marketing, Sales, Video Operations, and Procurement.

Product Owner, Video Product Lifecycle Management

• Spearhead TruckMate’s product vision, strategy, and roadmap while establishing clear OKRs and success metrics to measure market impact.
• Champion AI-driven methodologies to research customer problems, summarize complex feedback, and quickly build prototypes to validate ideas before engineering commitments.
• Orchestrate high-impact product launch planning and commercial strategies in close partnership with Sales, Product Marketing, Finance, and Customer Success.
• Drive deep customer discovery and market research across transportation workflows to uncover critical pain points and prioritize major product investments.

• Work with Prior Authorization Leadership to execute goals and objectives for Navitus’ Prior Authorization System
• Ensure successful execution of testing of system enhancements, writing detailed test cases, managing bugs, and documenting results within required timeframes
• Maintain business process knowledge around the clinical and PA Specialist day-to-day processes
• Ensure that system enhancements, testing issues, and information about PA system releases are communicated timely to the Clinical and PA Operations team
• Execute on project work associated with Navitus’ Prior Authorization System from inception through completion. Ensure implantation is successful and seamless for end users
• Work with end users to suggest enhancements to the system or workflow processes to meet the needs of the business.
• Identify and document requirements for new processes, services, and changes to existing processes and services to achieve department business and strategic goals
• Perform setup and maintenance of system configuration
• Provide after-hours support as needed
• Other duties as assigned

Product Manager, UM Technology

• Translate business requirements into detailed data, product specifications, and technical requirements
• Work closely with data engineering, data science, data governance, and platform teams to develop and launch data products
• Collaborate with Data Product Owner to define, articulate, and champion the vision, mission, and strategic roadmap for data products
• Assess complex business challenges, recommending leading practices to enhance and differentiate data products
• Develop and maintain a product roadmap that outlines the development and release schedule for data products, including managing backlog and assists with planning upcoming pipeline
• Prioritize features and enhancements based on customer feedback, market needs, and business goals
• Collaborate with a team to develop comprehensive documentation for data products, including user guides, technical specifications, and FAQs, including ensuring data mapping, lineage, definitions, and controls are documented in the data management tooling solution
• Co-develop data product lifecycle, from ideation and prototyping to testing, deployment, and support
• Understand the integration of data from various sources into data products
• Ensure products are scalable, reliable, secure, and compliant with industry standards and regulations
• Develop and monitor key performance indicators (KPIs) to measure product success and impact
• Analyze product performance data to identify areas for improvement and make recommendations for optimization
• Regularly communicate product updates, strategic vision, and performance metrics to stakeholders, ensuring alignment and transparency
• Convey complex technical concepts to non-technical stakeholders
• Help establish a culture of trust and accountability within the data product team and with other stakeholders, including working with the data product team to develop their skillset

Product Manager jobs in West Virginia

See all jobs on JobTailor

Product Manager

Product Owner, Video Product Lifecycle Management – Innovation

Product Manager – New Laboratory & Wellness Services

Lead Product Manager, Safety

Product Manager – Senior Product Manager

Product Owner – Freight Audit Pay Products

Product Owner, Video Product Lifecycle Management

Product Manager

Product Manager, UM Technology

Data Product Manager