Performance Marketing

• Own Sponsored Products, Sponsored Brands and Sponsored Display across 8–10 client accounts
• Hit ACoS / TACoS / ROAS targets within clear budget guardrails
• Run a weekly optimization cadence: search-term hygiene, negatives, bids, budgets, placements
• Root-cause analysis and durable fixes; lead product & marketplace launches on a repeatable playbook
• Collaborate with Account Managers and Ops

PPC Manager – Freelance

• Manage and optimize Sponsored Products, Sponsored Brands, and Sponsored Display campaigns across multiple products.
• Launch, restructure, and scale campaigns based on performance data and business priorities.
• Improve advertising efficiency by monitoring bids, budgets, placements, keywords, search terms, and campaign structure.
• Conduct keyword research, harvest converting search terms, and maintain negative keyword strategies.
• Analyze ASIN-level performance to identify opportunities across advertising, pricing, listings, promotions, and creative assets.
• Track and interpret ACOS, TACOS, CTR, CVR, ROAS, CPC, sales, and other key performance indicators.
• Prepare accurate weekly and monthly performance reports with clear recommendations for the Amazon Operations Manager.
• Support new product launches with PPC planning, campaign setup, testing, and ongoing optimization.
• Coordinate with the Brand Specialist to align campaigns with listing updates, promotions, and product initiatives.
• Monitor campaign health, resolve advertising issues promptly, and communicate blockers before they affect performance.

PPC Specialist

• Support campaign setup, A/B testing, and day-to-day execution in Meta Ads Manager
• Conduct market-level performance analysis across assigned regions
• Manage and maintain task cards across the media buying workflow
• Track creative performance, KOL ad rights timelines, and campaign scheduling proactively
• Draft creative briefs based on performance data
• Run competitor audits across offer, creative, copy, and landing pages
• Prepare first-draft weekly performance narratives
• Coordinate between media buying, creative, and PR/KOL teams
• Proactively flag issues and surface recommendations
• Perform ad hoc tasks as needed

Facebook Ads Specialist

•Manage and optimize paid advertising campaigns across Amazon Ads, Google Ads, Meta Ads (Facebook and Instagram), and TikTok Ads to drive revenue growth and maximize return on ad spend (ROAS)
•Own the end-to-end campaign lifecycle, including strategy development, campaign setup, budget allocation, audience targeting, A/B testing, and ongoing performance optimization
•Monitor and analyze key performance metrics such as ROAS, ACoS, CAC, CTR, CPC, and conversion rates, providing actionable recommendations to improve campaign performance
•Independently manage multiple advertising accounts and priorities, ensuring campaigns are delivered efficiently with minimal supervision
•Conduct keyword research, competitor analysis, and product performance evaluations using tools such as Helium 10 to identify growth opportunities
•Optimize product listings and advertising strategies based on marketplace trends, customer behavior, and campaign insights
•Prepare regular performance reports and communicate campaign results, strategic recommendations, and business insights to stakeholders in clear, professional English
•Collaborate with internal teams to align paid advertising initiatives with overall marketing, e-commerce, and business objectives
•Leverage AI tools such as ChatGPT and Claude to improve campaign planning, creative ideation, reporting, data analysis, and workflow efficiency
•Continuously identify opportunities to improve advertising performance, streamline processes, and implement best practices across paid media channels
•Stay up to date with changes in Amazon, Google, and Meta advertising platforms, industry trends, and emerging digital marketing strategies to maintain a competitive advantage
•Take full ownership of campaign performance, proactively identifying challenges, proposing solutions, and driving initiatives that contribute to the company's growth in a fast-paced startup environment

Paid Ads Manager – Amazon, Google, Meta

• Own the campaign engine: audience understanding, segmentation, campaign ideation, build, delivery and optimisation across email and social (outreach) channels.
• Develop a deep working knowledge of CyberOne's Ideal Customer Profile.
• Monitor ZoomInfo GTM signals daily.
• Plan multi-channel campaign programmes.
• Build a campaign calendar that maps outreach activity to live marketing programmes.
• Write all cadence copy: subject lines, email body, LinkedIn connection requests and follow-up messages.
• Work with Marketing to define and maintain HubSpot contact and company engagement scoring criteria.
• Qualify engaged contacts against agreed ICP and intent criteria before progressing them to Sales-accepted Opportunities.
• Collaborate closely with Marketing and Sales to refine lead quality.

Marketing Campaign Manager

• Lead the planning, execution, and optimisation of PPC campaigns across Google Ads, Meta Ads, and Bing.
• Take full ownership of assigned accounts, ensuring exceptional performance and client satisfaction.
• Conduct in-depth keyword research, competitor analysis, and campaign strategies.
• Monitor key performance metrics (CTR, CPC, ROAS, etc.) and deliver actionable improvements.
• Write persuasive ad copy and collaborate on creative assets.
• Design and implement A/B testing to maximise campaign effectiveness.
• Oversee budgets and allocate spend efficiently.
• Prepare comprehensive performance reports and present findings to stakeholders.
• Stay informed on the latest trends and best practices in paid advertising.

• Responsible for driving leads to clients through planning, executing, optimizing, and analyzing Google Ads paid search campaigns.
• Own local SEO, conversion tracking, and attribution accuracy across multiple client accounts.
• Work closely with the project manager and web development team to keep everything connected.
• Ensure access to all required advertising and analytics accounts (Google Ads, Analytics, Tag Manager, Website backend).
• Audit client's existing Google Ads campaigns and overall paid search efforts.
• Audit client websites to identify keyword opportunities.
• Develop keyword strategies around brand, services, locations, and competitor analysis.
• Plan and build campaigns across Search and Performance Max — including broad, phrase, and exact match targeting, retargeting, seasonal, and testing campaigns.
• Continuously optimize keywords, add negatives, refine bids, adjust budgets, and test ads.
• Manage and optimize Meta Ads campaigns when required.
• Set up and maintain conversion and goal tracking between Google Ads, Google Tag Manager, and the client website.
• Review daily lead quality and performance through the attribution system.
• Collaborate with the web development team and partners to identify and implement CRO opportunities on landing pages and lead forms.
• Prepare PPC, SEO/GBP, and attribution performance data on a consistent cadence (bi-weekly check-ins, monthly reporting cycle).

Paid Media Manager

• Responsible for the strategic planning, execution, and optimization of TikTok advertising campaigns for U.S.-based client accounts
• Conduct structured intake to understand client offers, audience profiles, and KPIs
• Design campaign frameworks aligned with lead generation or revenue goals
• Launch campaigns using controlled budget allocation frameworks
• Develop structured creative testing plans
• Identify and script effective hooks (first 3 seconds critical)
• Monitor creative fatigue and performance decay
• Ensure accurate TikTok tracking implementation

TikTok Ads Performance Specialist

• Own the paid-acquisition performance for Lamudi PH's developer and broker advertising clients, and support paid campaigns across our other regional markets.
• Run and optimise paid campaigns (Meta + Google) across a portfolio of ~25 active client accounts.
• Hit each client's monthly lead and qualified-lead (QL) targets within budget.
• Drive cost-efficiency (CPL, CPQL, CVR) and report performance clearly.
• Diagnose under-performing campaigns quickly: identify whether the issue is creative fatigue, audience, budget/learning, or lead quality, and action a fix.
• Produce a clear monthly performance report per client and portfolio (spend, leads, QL by source, CVR, CPL, CPQL, achievement vs target, MoM benchmarks).
• Liaise with developer clients/account teams on targets, results, and recommendations.
• Maintain accurate tracking and source attribution; flag tracking gaps.

Senior Performance Marketing Specialist – SEA

• Launch and scale PPC campaigns
• Optimize ad copy, creatives, and landing pages
• Analyze campaign data to uncover strategies that boost ROI
• Elevate Appetiser to global thought-leader status

Growth Marketing Manager, PPC

• Plan, launch, manage, and optimize Facebook and Instagram advertising campaigns.
• Develop and execute paid social media strategies aligned with business goals.
• Monitor campaign performance and continuously optimize campaigns for maximum ROI.
• Create and manage audience targeting strategies, including retargeting and lookalike audiences.
• Conduct A/B testing for ad creatives, copy, audiences, placements, and campaign structures.
• Analyze campaign data and provide actionable insights and recommendations.
• Stay up to date with Meta advertising policies, algorithm changes, platform updates, and industry best practices.
• Troubleshoot ad account issues, disapprovals, policy violations, and performance challenges.
• Collaborate with creative and marketing teams to develop high-converting ad creatives.
• Identify opportunities to scale successful campaigns while maintaining profitability.

Facebook & Instagram Ads Specialist, Meta Ads Expert

• Understanding the nuances of managing multiple contracts, including the need for confidentiality and sensitivity regarding information shared between different organizations.
• Manage 4-6 concurrent projects, keeping multiple stakeholders and contractors aligned on timelines and deliverables
• Own project calendars and timelines using Google Sheets and Google Calendar, tracking complex integrated campaigns with multiple components (video, social, digital, radio, activations, influencer partnerships, etc.)
• Coordinate between internal teams, leadership, and external contractors to ensure clarity on deadlines, dependencies, and project phases
• Work with leadership to establish realistic deadlines that account for the creative process and internal workflows
• Maintain organized project tracking systems and ensure all deliverables and communications are easily accessible
• Organizing and optimizing schedules, including coordinating meetings, managing time effectively, and ensuring that calendar aligns with commitments across various contracts.
• Familiarity with various tools and platforms, such as Slack, Google Docs, and AI applications like ChatGPT, to enhance productivity and streamline processes.
• The ability to adjust to changing circumstances, manage unexpected challenges, and find solutions to logistical issues, particularly in a busy family environment
• Capable of creating high-quality Standard Operating Procedures (SOPs)

Campaign Manager

• Own the demand generation and outreach engine
• Create, execute and optimise multi-channel cadences
• Monitor ZoomInfo GTM signals daily
• Build and maintain prioritised target lists
• Write cadence copy
• Use A/B testing and engagement data
• Work with Marketing to define HubSpot engagement scoring
• Align cadences to live marketing campaigns
• Qualify engaged contacts against agreed ICP and intent criteria
• Report weekly on cadence performance and funnel movement

Demand Generation Specialist

• Collaborate with the team to contribute to proposals for potential clients.
• Plan, create, and launch paid campaigns across Google Ads and Microsoft Ads.
• Structure ad groups, set bidding strategies, and configure targeting parameters aligned with campaign objectives.
• Write compelling ad copy for ads and extensions.
• Manage campaign budgets and pacing to ensure spend is allocated efficiently throughout the month.
• Conduct keyword research using Google Keyword Planner.
• Build and maintain negative keyword lists to eliminate irrelevant traffic and reduce wasted spend.
• Define and refine audiences for precise targeting.
• Monitor keyword performance and adjust match types, pauses, and optimizations based on data insights.
• Design and run A/B tests on ad copy, landing pages, bidding strategies, and audience segments.
• Continuously optimize Quality Score, Ad Rank, CTR, CPC, CPA, and conversion rate.
• Track, analyze, and report on campaign KPIs on a weekly and monthly basis.
• Identify underperforming campaigns and provide actionable recommendations for improvement.
• Set up and maintain conversion tracking through Google Tag Manager.
• Stay current with Google Ads and Microsoft Ads platform updates, beta features, and algorithm changes.

Performance Marketing jobs in Philippines

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PPC Manager – Freelance

PPC Specialist

Facebook Ads Specialist

Paid Ads Manager – Amazon, Google, Meta

Marketing Campaign Manager

PPC Specialist

Paid Media Manager

TikTok Ads Performance Specialist

Senior Performance Marketing Specialist – SEA

Growth Marketing Manager, PPC

Facebook & Instagram Ads Specialist, Meta Ads Expert

Campaign Manager

Demand Generation Specialist

Pay-Per-Click Specialist