Performance Marketing

• Understanding the nuances of managing multiple contracts, including the need for confidentiality and sensitivity regarding information shared between different organizations.
• Manage 4-6 concurrent projects, keeping multiple stakeholders and contractors aligned on timelines and deliverables
• Own project calendars and timelines using Google Sheets and Google Calendar, tracking complex integrated campaigns with multiple components (video, social, digital, radio, activations, influencer partnerships, etc.)
• Coordinate between internal teams, leadership, and external contractors to ensure clarity on deadlines, dependencies, and project phases
• Work with leadership to establish realistic deadlines that account for the creative process and internal workflows
• Maintain organized project tracking systems and ensure all deliverables and communications are easily accessible
• Organizing and optimizing schedules, including coordinating meetings, managing time effectively, and ensuring that calendar aligns with commitments across various contracts.
• Familiarity with various tools and platforms, such as Slack, Google Docs, and AI applications like ChatGPT, to enhance productivity and streamline processes.
• The ability to adjust to changing circumstances, manage unexpected challenges, and find solutions to logistical issues, particularly in a busy family environment
• Capable of creating high-quality Standard Operating Procedures (SOPs)

Campaign Manager

• Own the demand generation and outreach engine
• Create, execute and optimise multi-channel cadences
• Monitor ZoomInfo GTM signals daily
• Build and maintain prioritised target lists
• Write cadence copy
• Use A/B testing and engagement data
• Work with Marketing to define HubSpot engagement scoring
• Align cadences to live marketing campaigns
• Qualify engaged contacts against agreed ICP and intent criteria
• Report weekly on cadence performance and funnel movement

Demand Generation Specialist

• Collaborate with the team to contribute to proposals for potential clients.
• Plan, create, and launch paid campaigns across Google Ads and Microsoft Ads.
• Structure ad groups, set bidding strategies, and configure targeting parameters aligned with campaign objectives.
• Write compelling ad copy for ads and extensions.
• Manage campaign budgets and pacing to ensure spend is allocated efficiently throughout the month.
• Conduct keyword research using Google Keyword Planner.
• Build and maintain negative keyword lists to eliminate irrelevant traffic and reduce wasted spend.
• Define and refine audiences for precise targeting.
• Monitor keyword performance and adjust match types, pauses, and optimizations based on data insights.
• Design and run A/B tests on ad copy, landing pages, bidding strategies, and audience segments.
• Continuously optimize Quality Score, Ad Rank, CTR, CPC, CPA, and conversion rate.
• Track, analyze, and report on campaign KPIs on a weekly and monthly basis.
• Identify underperforming campaigns and provide actionable recommendations for improvement.
• Set up and maintain conversion tracking through Google Tag Manager.
• Stay current with Google Ads and Microsoft Ads platform updates, beta features, and algorithm changes.

Pay-Per-Click Specialist

• Own paid advertising strategy and execution across Google, LinkedIn, Reddit, and other platforms — including campaign setup, audience targeting, creative testing, bid management, and budget optimization
• Continuously test and iterate on ad creative, copy, landing pages, and audience segments to improve conversion rates and lower CAC
• Manage and continuously improve website performance, including landing pages, conversion rate optimization, and SEO best practices
• Work within and help evaluate the company's Martech stack — HubSpot, Marketo, Salesforce, Google Analytics, and more
• Track and report on campaign performance, surface insights, and make data-driven recommendations to the team
• Collaborate with the team on end-to-end webinar production — from promotion and registration flows to post-event follow-up and reporting
• Go-to-market planning and execution for new product launches — including messaging, collateral, and campaign coordination
• PLG funnels — onboarding email sequences, in-product messaging, and activation campaigns to improve trial conversion and user engagement
• Sales enablement materials that support a quota-carrying team

Senior Performance Marketing Manager

• Build and manage paid search, Local Service Ads, Performance Max, display, video, and paid social campaigns across Google Ads, Meta, Microsoft Ads, and the rest of the paid stack.
• Own account architecture across client accounts, including campaign and ad group structure, keyword segmentation, audience definitions, asset feeds, negative lists, and the exclusions that protect spend.
• Diagnose CPA spikes, conversion drops, lead quality issues, and performance shifts.
• Lead search query analysis, audience and placement reviews, and bidding model tuning.
• Own conversion tracking integrity, including Google Tag Manager, server-side tagging, offline conversion uploads, Google Analytics 4 events, and call tracking integrations.
• Monitor paid KPIs across assigned accounts, including spend, impressions, CTR, CPC, CPL, CPA, conversion rate, lead quality, ROAS, and pacing.
• Review paid media deliverables for platform accuracy, build quality, tracking integrity, and client readiness.

Paid Media Manager

• Plan, build, launch, and optimise Google Ads campaigns across Search, Performance Max, Display, YouTube, and Demand Gen.
• Manage and execute Meta Ads (Facebook & Instagram) campaigns as a secondary channel, including audience strategy, creative testing, and performance optimisation.
• Allocate and manage monthly media budgets ($10K–$250K+) across multiple accounts, platforms, and markets (AU, US, NZ).
• Develop bidding strategies, audience segmentation, ad copy testing, and landing page recommendations to drive measurable performance.
• Ensure campaigns comply with Google’s Therapeutic Goods Advertising (TGA) policies and, where applicable, AHPRA advertising guidelines.
• Monitor and adapt campaigns in response to regulatory or platform policy changes.
• Deliver clear, actionable performance reporting to stakeholders and clients.
• Collaborate with creative, content, and web teams to optimise full-funnel conversion performance.
• Stay updated on Google Ads platform changes, beta features, and emerging best practices.

Paid Media Specialist

• Create, manage, and optimize Google Ads campaigns
• Conduct keyword research and competitor analysis
• Monitor ad performance and prepare reports
• Improve CTR, conversions, and overall campaign performance
• Assist with ad copy and campaign setup

Google Ads Virtual Assistant – Project-Based

• Review live and pending Meta campaigns for accuracy in settings, budgets, audiences, creatives, and naming conventions
• Monitor campaign pacing to ensure budgets are spending appropriately relative to plan; flag under- or over-spend issues promptly
• Verify URLs, UTMs, and destination functionality prior to and after launch
• Perform daily delivery checks and identify anomalies or errors for escalation
• Assist with campaign setup using provided briefs and step-by-step instructions
• Ensure correct creative versions are used and aligned with launch requirements
• Clearly communicate errors, risks, or pacing concerns to senior team members
• Track identified issues through resolution to ensure no gaps in execution
• Independently build campaigns from approved briefs
• Perform repeatable maintenance tasks (pausing, duplicating, budget updates)

Ads / Paid Social Associate

• Own end-to-end delivery of multi-channel marketing campaigns (email, paid media, social, print, and radio)
• Build and maintain a structured campaign calendar across 12 brands
• Plan and execute campaigns 6–8 weeks in advance, ensuring readiness before launch
• Coordinate 8–10 emails per brand in advance, along with:
• 6–10 radio ads
• 3–5 social media posts per week per brand
• Partner with the VP of Marketing to define campaign strategies, messaging frameworks, timelines, and channel mix
• Develop and refine campaign messaging, positioning, and storytelling
• Craft high-quality email copy, advertising scripts, and promotional content
• Prepare messaging and campaign assets for internal approval prior to go-live
• Continuously optimize messaging based on performance data and audience response
• Build and deploy campaigns within CRM and marketing platforms, including:
• ServiceTitan
• Salesforce
• HubSpot
• Structure emails, modify templates, and ensure proper formatting and segmentation
• Insert graphics, copy, and assets into CRM systems to create high-performing campaigns
• Ensure campaigns are optimized to maximize open rates, click-through rates, and engagement
• Work closely with designers to develop visually compelling campaign assets using tools like Canva and internal templates
• Provide clear creative direction and ensure alignment between messaging and design
• Collaborate across marketing, operations, and leadership teams to ensure campaign consistency
• Track and analyze campaign performance, including:
• Email delivery and engagement metrics
• Click-through and conversion rates
• Channel performance across paid, social, and radio
• Continuously test, iterate, and pivot messaging and campaigns based on insights
• Ensure campaigns evolve toward stronger performance and scalability over time
• Act as the central coordinator for all campaign-related activities
• Maintain tight timelines and ensure all deliverables meet deadlines
• Manage communication via Slack and email, with regular weekly calls and updates
• Bring structure, clarity, and accountability to campaign execution across teams.

Senior Marketing Campaign Manager

• Create and own campaign strategy for student and worker recruitment programs across multiple geographies – define target audiences, messaging, channel mix, and KPIs
• Manage all campaign elements end-to-end: strategy development, paid media planning (Meta Ads, Google Ads, TikTok), content creation, execution, A/B testing, and performance review
• Run social media campaigns across relevant platforms – build content calendars, manage posting cadence, drive community engagement, and monitor performance metrics
• Brief the internal graphics and video team to create compelling visual and video content that supports campaign objectives and brand consistency
• Manage the external marketing agency for B2C paid media: set briefs, approve creative, monitor spend, review performance reports, and hold them accountable for ROI
• Plan, create, and optimise email marketing campaigns for candidate nurture, engagement, and conversion – including automated sequences and triggered workflows
• Use AI tools (Claude, ChatGPT) to draft ad copy variations, generate content ideas, build audience personas, analyse campaign data, and accelerate creative production
• Research, plan, and manage corporate events and conferences in Australia – from venue selection and speaker coordination to on-the-ground logistics.
• Create and execute B2B paid media campaigns (LinkedIn Ads, Google Ads, industry publications) targeting healthcare decision-makers – define targeting, manage budgets, and optimise for lead quality
• Develop and execute a B2B social media strategy focused on LinkedIn – build thought leadership content, grow follower base, and drive engagement with corporate stakeholders
• Create blog content, case studies, white papers, and thought leadership pieces that position Groworx as a credible partner in healthcare workforce solutions – using AI to accelerate research, drafting, and editing
• Collaborate with the sales team to align B2B marketing initiatives with pipeline development, lead scoring, and client acquisition targets
• Build and manage a B2B content calendar that supports both brand awareness and lead generation objectives across all corporate channels
• Champion AI adoption across the marketing function, sharing best practices and training team members on effective usage
• Document AI workflows and templates so the marketing function can scale efficiently as the company grows

Marketing Coordinator – Campaign Manager

• Plan, build, and manage paid advertising campaigns across **Google Ads **and **Meta **platforms.
• Develop and execute search-led acquisition strategies to increase high-intent patient enquiries.
• Create campaigns from scratch, including keyword research, audience targeting, ad copy, and campaign structure.
• Optimise live campaigns based on performance data, focusing on lead quality, cost per acquisition, and ROI.
• Monitor and analyse campaign performance, identifying trends, issues, and opportunities for improvement.
• Adjust budgets, bidding strategies, and targeting to maximise performance across channels.
• Collaborate with internal stakeholders to align campaigns with business goals and service offerings.
• Support the transition from a Meta-heavy strategy to a more balanced, search-led marketing approach.
• Test and iterate on creatives, messaging, and landing page alignment to improve conversion rates.
• Produce regular performance reports with clear insights and actionable recommendations.
• Reduce reliance on internal team members for day-to-day campaign management by taking ownership of paid media execution.
• Stay up to date with platform updates, paid media trends, and emerging tools (including AI-driven marketing approaches).
• Other roles specific duties as they arise.

Paid Media Specialist, Meta, Google

• Build, launch, and maintain Meta ad campaigns
• Configure all campaign elements accurately
• Use AI tools to generate on-brand ad copy
• Apply strict naming conventions consistently
• Ensure all builds are accurate and require no rework
• Monitor campaign delivery and flag any irregularities
• Maintain clean and structured campaign architecture
• Perform daily account health checks

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