Performance Marketing

• Own paid user acquisition and performance marketing for SimpleStudy’s consumer AI platform for students
• Run and optimize campaigns across Meta Ads, Google Ads/UAC, TikTok Ads, and/or Apple Search Ads
• Own CAC, ROAS, and LTV metrics and make budget allocation decisions based on performance
• Work across international markets and currencies
• Build reporting and independently extract insights using spreadsheets, SQL, and dashboards
• Brief and iterate on ad creative with designers or creative teams using performance data
• Potentially support B2B/demand-generation paid channels

Performance marketer acquiring students for SimpleStudy’s consumer AI study platform

Performance Marketing Manager

Performance marketer acquiring students for SimpleStudy’s consumer AI study platform. Managing paid campaigns, growth metrics, budgets, reporting, and creative optimization across international markets.

• Manage and optimize paid media campaigns across Google Ads, LinkedIn Ads, and other performance marketing channels
• Support campaign strategy, planning, setup, execution, and performance measurement
• Implement and optimize Account-Based Marketing (ABM) and highly targeted LinkedIn campaigns
• Optimize targeting, bidding strategies, ad creative, campaign performance, ROI, conversion rates, and lead quality
• Monitor campaign performance, analyze results, and provide data-driven recommendations
• Maintain campaign tracking, attribution, and reporting best practices
• Work with Marketing Managers, Product Marketing, and Sales stakeholders on integrated campaigns
• Collaborate with content, design, and external agency partners to deliver campaign assets
• Ensure cross-functional communication and alignment while Marketing Managers retain budget ownership
• Invoice Outpost24 monthly as an independent contractor

Paid Media Specialist driving B2B SaaS campaigns for European cybersecurity company Outpost24

Paid Media Specialist

Paid Media Specialist driving Google Ads and LinkedIn Ads campaigns for Outpost24, a European cybersecurity company.
Optimizing B2B lead generation, ABM initiatives, attribution, and conversion performance across Europe.

• Independently manage Google Ads accounts
• Create and manage Google Search campaigns
• Create and manage Performance Max campaigns
• Create and manage Google Shopping campaigns
• Create and manage Google Display campaigns
• Include audience targeting, keyword research and selection, and ad group structuring
• Write ad copy and test and optimize it
• Set up and manage conversion tracking
• Set up and link Google Analytics
• Set up and link Google Tag Manager
• Set up and link Google Merchant Center
• Create and deliver Google Looker Studio reports
• Collect and analyze data and develop optimization strategies to ensure campaign performance and drive growth
• Communicate with clients on campaign, ad, and strategy–related questions

Manage Google Ads campaigns for clients in the DACH region remotely

SEA Manager, Google Ads experience

Manage Google Ads campaigns, targeting various sectors in the DACH region. Collaborate and optimize campaigns remotely while communicating effectively with clients.

• Build, launch, and manage Google Ads campaigns across multiple B2C subscription products
• Continuously optimize campaigns for key metrics: CAC, CPL, CPA, ROAS, ROMI, LTV
• Run structured A/B testing across keywords, ad copy, bidding strategies, and landing pages
• Monitor account health, budget pacing, and campaign performance daily
• Work closely with the Data Engineer on tracking, attribution, and reporting accuracy
• Stay on top of Google Ads policy changes, platform updates, and best practices
• Collaborate with the founder on strategy and campaign direction

PPC Specialist managing Google Ads campaigns for B2C subscription products

PPC Specialist, Google Ads

PPC Specialist managing Google Ads campaigns across multiple B2C subscription products for a remote-first company. Focusing on optimization and collaboration with data and strategy teams.

• Own the regional growth strategy — define the overarching marketing vision for African markets, including market prioritisation, channel philosophy, investment allocation, and long-term scaling roadmap
• Shape brand presence at scale — collaborate on the strategic brand-building initiatives — including above-the-line, OOH, and large-scale media partnerships — ensuring a coherent identity across both performance and brand channels that drives long-term recognition and trust in key markets
• Set strategic direction for paid acquisition — provide senior oversight across all performance and media channels (Google, Meta, TikTok, programmatic, affiliates, mobile DSPs), ensuring coherent strategy and optimal portfolio management rather than day-to-day execution
• Influence cross-departmental priorities — act as a senior strategic partner to brand, media, product, analytics, and creative leadership, ensuring marketing requirements shape broader business decisions
• Drive market intelligence and opportunity identification — lead the strategic assessment of market dynamics, competitive positioning, and user behaviour to identify and prioritise the highest-value growth levers
• Champion a data-driven culture — translate complex performance data and analytics into clear strategic narratives and investment plans
• Advise executive leadership — serve as the primary marketing voice at the leadership level, delivering clear reporting, forward-looking insights, and strategic recommendations that inform company-wide growth decisions

Performance Marketing Lead overseeing marketing strategy across African markets

Performance Marketing Lead – African Markets

Performance Marketing Lead at Sporty Group managing growth strategy across African markets. Driving media channel investments and shaping marketing direction in high-potential regions.

• Eigenständige Skalierung und strategische Steuerung unserer Google-Kampagnen (Search, Shopping, Performance Max, Demand Gen / YouTube)
• Restrukturierung und Konsolidierung unserer Kampagnenarchitektur
• Aufbau und Steuerung skalierbarer Demand-Gen- und YouTube-Strategien
• Ownership über Tracking und Measurement: saubere Conversion-Architektur in Google Ads, GA4 und Google Tag Manager
• Leidenschaftliche Analyse des gesamten Funnels
• Strategische Weiterentwicklung unserer Funnel-Architektur
• Enge Zusammenarbeit mit Direct Response Copy, Funnel Manager und CRO
• Datengetriebene Steuerung anhand von CAC, LTV, ROAS und Funnel-Metriken
• Kontinuierliche Markt-, Wettbewerbs- und US-Research

Senior Paid Search Manager at mammaly leveraging Google Ads strategies

Senior Paid Search Manager

Senior Paid Search Manager at mammaly focusing on Google Ads for D2C dog supplements. Analyzing funnels and optimizing campaigns for profit and growth.

• Own the strategy and performance of complex, high‑budget Paid Search accounts across multiple markets and platforms.
• Develop data‑driven strategies across Google Ads, Performance Max, AI Max and emerging AI Search environments to deliver measurable business growth.
• Translate complex performance data into clear insights, prioritized actions and continuous optimization.
• Advise senior client stakeholders, challenge existing approaches and identify new opportunities for profitable growth.
• Lead strategic presentations, workshops and pitches, while helping shape best‑in‑class standards across our Paid Search and AI Advertising practice.

International Senior Performance Marketing Manager driving performance in digital marketing.

Senior Performance Marketing Manager – SEA, Google Ads, AI Advertising

International Senior Performance Marketing Manager driving performance across Google Ads and AI platforms. Own complex international accounts and collaborate with global teams in a remote setting.

• Own paid social channels end-to-end, including strategy, execution, budget pacing, forecasting, and reporting, with full accountability for CAC and profitable traffic growth.
• Build and own the growth roadmap, creating a continuous pipeline of initiatives, value propositions, audiences, and ad formats, each backed by clear hypotheses, testing frameworks, and success metrics.
• Own retargeting strategy and execution, including audience segmentation, messaging, and campaign structure, always optimising toward premium conversion.
• Build and scale catalog ad infrastructure, transforming our job inventory into a high-performing acquisition engine.
• Partner closely with Creative and Product teams to brief, test, and iterate on ad concepts aligned to different stages of the customer journey.
• Remove your own blockers by working cross-functionally with Product, Engineering, and Data teams to solve tracking, attribution, and platform challenges.
• Collaborate closely with the SEA and Google teams, sharing learnings and identifying opportunities that can be applied across channels.
• Act as our internal paid social expert, bringing new platform developments, industry best practices, and innovative ideas to the wider team.

Senior Paid Social Manager developing paid social strategy at JobLeads

Paid Social Manager, fully remote within Europe

Senior Paid Social Manager developing and executing paid social strategy for JobLeads. Responsible for channel vision, testing roadmap, and audience segmentation with data-driven approach.

• Develop channel-level strategies for clients
• Conduct SEA keyword analyses for Google Ads campaigns
• Plan, set up, optimize and evaluate SEA campaigns
• Write ad copy
• Prepare reports
• Plan and set up LinkedIn campaigns
• Monitor and optimize campaigns, including lead nurturing
• Reporting and analysis
• Implement conversion tracking using Google Tag Manager and Google Analytics
• Develop tracking concepts for websites
• Create analytics reports
• User funnel and conversion optimization (conceptual — no development work)
• Analyze user behavior on the website
• Optimize landing pages and the website for conversions
• Draft landing page concepts
• Optimize the user funnel to improve conversions
• Email outreach
• Design emails/sequences using Apollo or similar tools
• Optimize and analyze outreach performance
• Further develop channels — identify new trends and opportunities
• Collaborate with the project manager
• Produce reports, analyses and documentation
• Occasional customer support: participate in client meetings

Performance Marketing Manager for B2B strategies at Leadeffect GmbH

Performance Marketing Manager, B2B

Performance Marketing Manager overseeing B2B marketing strategies for IT companies. Responsible for campaign planning, execution, and optimization.

• Own and optimize Google Ads campaigns across Search, Shopping, Performance Max, and Display.
• Manage the performance of assigned client accounts, ensuring campaigns contribute to revenue growth and profitability.
• Develop testing frameworks for campaign structure, bidding strategies, audiences, creatives, and ad copy.
• Analyze account performance and translate data into actionable optimization plans.
• Monitor key business metrics such as ROAS, MER, CAC, revenue contribution, and overall spend efficiency.
• Collaborate with internal media buying specialists to exchange insights and solve performance challenges.
• Support creative development by providing feedback, creative briefs, and ad copy recommendations.
• Ensure accurate tracking and attribution through Google Analytics 4 and Google Tag Manager.
• Maintain clear communication with clients through Slack, reporting, and regular performance meetings.
• Stay up to date with Google Ads best practices, platform updates, and emerging e-commerce trends.

Google Ads Media Buyer for e-commerce brands at a performance marketing agency

Google Ads Media Buyer

Google Ads Media Buyer managing Google Ads for e-commerce brands in a fully remote role. Focusing on data-driven decisions and client partnerships with opportunities for professional growth.

Performance Marketing jobs in Europe

See all jobs on JobTailor