Performance Marketing

• Build, launch, and manage Google Ads campaigns across multiple B2C subscription products
• Continuously optimize campaigns for key metrics: CAC, CPL, CPA, ROAS, ROMI, LTV
• Run structured A/B testing across keywords, ad copy, bidding strategies, and landing pages
• Monitor account health, budget pacing, and campaign performance daily
• Work closely with the Data Engineer on tracking, attribution, and reporting accuracy
• Stay on top of Google Ads policy changes, platform updates, and best practices
• Collaborate with the founder on strategy and campaign direction

PPC Specialist, Google Ads

• Own the regional growth strategy — define the overarching marketing vision for African markets, including market prioritisation, channel philosophy, investment allocation, and long-term scaling roadmap
• Shape brand presence at scale — collaborate on the strategic brand-building initiatives — including above-the-line, OOH, and large-scale media partnerships — ensuring a coherent identity across both performance and brand channels that drives long-term recognition and trust in key markets
• Set strategic direction for paid acquisition — provide senior oversight across all performance and media channels (Google, Meta, TikTok, programmatic, affiliates, mobile DSPs), ensuring coherent strategy and optimal portfolio management rather than day-to-day execution
• Influence cross-departmental priorities — act as a senior strategic partner to brand, media, product, analytics, and creative leadership, ensuring marketing requirements shape broader business decisions
• Drive market intelligence and opportunity identification — lead the strategic assessment of market dynamics, competitive positioning, and user behaviour to identify and prioritise the highest-value growth levers
• Champion a data-driven culture — translate complex performance data and analytics into clear strategic narratives and investment plans
• Advise executive leadership — serve as the primary marketing voice at the leadership level, delivering clear reporting, forward-looking insights, and strategic recommendations that inform company-wide growth decisions

Performance Marketing Lead – African Markets

• Eigenständige Skalierung und strategische Steuerung unserer Google-Kampagnen (Search, Shopping, Performance Max, Demand Gen / YouTube)
• Restrukturierung und Konsolidierung unserer Kampagnenarchitektur
• Aufbau und Steuerung skalierbarer Demand-Gen- und YouTube-Strategien
• Ownership über Tracking und Measurement: saubere Conversion-Architektur in Google Ads, GA4 und Google Tag Manager
• Leidenschaftliche Analyse des gesamten Funnels
• Strategische Weiterentwicklung unserer Funnel-Architektur
• Enge Zusammenarbeit mit Direct Response Copy, Funnel Manager und CRO
• Datengetriebene Steuerung anhand von CAC, LTV, ROAS und Funnel-Metriken
• Kontinuierliche Markt-, Wettbewerbs- und US-Research

Senior Paid Search Manager

• Own the strategy and performance of complex, high‑budget Paid Search accounts across multiple markets and platforms.
• Develop data‑driven strategies across Google Ads, Performance Max, AI Max and emerging AI Search environments to deliver measurable business growth.
• Translate complex performance data into clear insights, prioritized actions and continuous optimization.
• Advise senior client stakeholders, challenge existing approaches and identify new opportunities for profitable growth.
• Lead strategic presentations, workshops and pitches, while helping shape best‑in‑class standards across our Paid Search and AI Advertising practice.

Senior Performance Marketing Manager – SEA, Google Ads, AI Advertising

• Own paid social channels end-to-end, including strategy, execution, budget pacing, forecasting, and reporting, with full accountability for CAC and profitable traffic growth.
• Build and own the growth roadmap, creating a continuous pipeline of initiatives, value propositions, audiences, and ad formats, each backed by clear hypotheses, testing frameworks, and success metrics.
• Own retargeting strategy and execution, including audience segmentation, messaging, and campaign structure, always optimising toward premium conversion.
• Build and scale catalog ad infrastructure, transforming our job inventory into a high-performing acquisition engine.
• Partner closely with Creative and Product teams to brief, test, and iterate on ad concepts aligned to different stages of the customer journey.
• Remove your own blockers by working cross-functionally with Product, Engineering, and Data teams to solve tracking, attribution, and platform challenges.
• Collaborate closely with the SEA and Google teams, sharing learnings and identifying opportunities that can be applied across channels.
• Act as our internal paid social expert, bringing new platform developments, industry best practices, and innovative ideas to the wider team.

Paid Social Manager, fully remote within Europe

• Develop channel-level strategies for clients
• Conduct SEA keyword analyses for Google Ads campaigns
• Plan, set up, optimize and evaluate SEA campaigns
• Write ad copy
• Prepare reports
• Plan and set up LinkedIn campaigns
• Monitor and optimize campaigns, including lead nurturing
• Reporting and analysis
• Implement conversion tracking using Google Tag Manager and Google Analytics
• Develop tracking concepts for websites
• Create analytics reports
• User funnel and conversion optimization (conceptual — no development work)
• Analyze user behavior on the website
• Optimize landing pages and the website for conversions
• Draft landing page concepts
• Optimize the user funnel to improve conversions
• Email outreach
• Design emails/sequences using Apollo or similar tools
• Optimize and analyze outreach performance
• Further develop channels — identify new trends and opportunities
• Collaborate with the project manager
• Produce reports, analyses and documentation
• Occasional customer support: participate in client meetings

Performance Marketing Manager, B2B

• Own and optimize Google Ads campaigns across Search, Shopping, Performance Max, and Display.
• Manage the performance of assigned client accounts, ensuring campaigns contribute to revenue growth and profitability.
• Develop testing frameworks for campaign structure, bidding strategies, audiences, creatives, and ad copy.
• Analyze account performance and translate data into actionable optimization plans.
• Monitor key business metrics such as ROAS, MER, CAC, revenue contribution, and overall spend efficiency.
• Collaborate with internal media buying specialists to exchange insights and solve performance challenges.
• Support creative development by providing feedback, creative briefs, and ad copy recommendations.
• Ensure accurate tracking and attribution through Google Analytics 4 and Google Tag Manager.
• Maintain clear communication with clients through Slack, reporting, and regular performance meetings.
• Stay up to date with Google Ads best practices, platform updates, and emerging e-commerce trends.

Google Ads Media Buyer

• You develop, manage and optimize performance marketing campaigns — primarily Google Ads and Meta Ads.
• You think beyond individual campaigns: audiences, funnels, user journeys, conversion optimization and clear recommendations for our clients.
• You proactively manage clients, develop smart solutions and keep their goals in focus — transparently, thoughtfully and responsibly.
• You work closely with our web and content team to create strong landing pages and efficient conversion flows.
• Together with our tech team, you set up clean tracking configurations (GA4, GTM, Pixel, Events, Custom Conversions).
• You contribute your own ideas, test new approaches and help further develop our internal standards.

Performance Marketing Specialist

• Strategic planning, management and scalable development of Google campaigns in the premium D2C segment
• Precise targeting of affluent, discerning audiences with a clear premium positioning
• Independent management of large advertising budgets with a focus on profitability, new-customer ROAS and sustainable growth
• Development and continuous optimization of high-quality funnel structures, including conversion-driven, mobile-optimized landing pages
• Close collaboration with the creative team and founders to develop high-performing static and video ads
• KPI-driven analysis and data-based optimization across the entire customer journey in the premium segment
• Continuous testing of creatives, hooks, keywords and audiences while preserving brand aesthetic and positioning

Performance Marketing jobs in Europe

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