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Paid Social Manager, fully remote within Europe
JobLeadsSenior Paid Social Manager developing and executing paid social strategy for JobLeads. Responsible for channel vision, testing roadmap, and audience segmentation with data-driven approach.
About the role
Key responsibilities & impact- Own paid social channels end-to-end, including strategy, execution, budget pacing, forecasting, and reporting, with full accountability for CAC and profitable traffic growth.
- Build and own the growth roadmap, creating a continuous pipeline of initiatives, value propositions, audiences, and ad formats, each backed by clear hypotheses, testing frameworks, and success metrics.
- Own retargeting strategy and execution, including audience segmentation, messaging, and campaign structure, always optimising toward premium conversion.
- Build and scale catalog ad infrastructure, transforming our job inventory into a high-performing acquisition engine.
- Partner closely with Creative and Product teams to brief, test, and iterate on ad concepts aligned to different stages of the customer journey.
- Remove your own blockers by working cross-functionally with Product, Engineering, and Data teams to solve tracking, attribution, and platform challenges.
- Collaborate closely with the SEA and Google teams, sharing learnings and identifying opportunities that can be applied across channels.
- Act as our internal paid social expert, bringing new platform developments, industry best practices, and innovative ideas to the wider team.
Requirements
What you’ll need- 6+ years of paid social experience, combining strategic ownership with hands-on campaign execution and management of significant advertising budgets.
- A proven track record of scaling customer acquisition through Meta and LinkedIn while maintaining strong performance and efficiency metrics.
- Strong expertise in tracking, attribution, and measurement, including Pixel implementations, Conversion APIs (CAPI), Google Tag Manager (GTM), and server-side tracking.
- Experience leveraging marketing automation tools for bid management, audience synchronization, workflow optimization, and performance reporting.
- A highly analytical, data-driven approach to decision-making, with the ability to independently identify opportunities, solve problems, and drive results.
Benefits
Comp & perks- Fully remote work - collaborate with us from wherever you do your best work.
- Flexible hours designed to support both productivity and personal balance.
- The freedom to choose your preferred equipment so you can work comfortably and effectively.
- Competitive compensation aligned with your expertise and impact.
- A diverse, supportive team culture that values openness, collaboration, and fresh ideas.
- Opportunities for professional growth through learning resources, training, and conference support.
- Memorable team experiences, from European meetups to our annual company summer getaway.
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
paid social strategycampaign executionaudience segmentationretargeting strategytrackingattributionmeasurementdata-driven decision-makingperformance reportingcustomer acquisition
Soft Skills
analytical skillsproblem-solvingcross-functional collaborationcommunicationcreativity