Performance Marketing

• Own the product vision and roadmap for ads quality systems
• Drive the strategy and execution for increasing the velocity of experimentation
• Work hands-on with machine learning engineers and ads engineers
• Define and track the right success metrics for ads quality
• Operate in a fast-paced, constantly evolving environment

Senior Product Manager, Ads Quality

• Develop and execute integrated demand generation campaigns targeting Corporate and SLED audiences, driving awareness, engagement, pipeline, and revenue growth.
• Own campaign execution across multiple channels, including email, paid social, display, search, webinars, content syndication, ABM programs, events, and emerging digital channels.
• Partner closely with Sales and BDR teams to ensure marketing-generated leads are acted on quickly, campaign performance is continuously improved, and pipeline targets are achieved.
• Monitor campaign performance daily and proactively identify opportunities to improve lead conversion, engagement, and pipeline creation.
• Collaborate with Product Marketing and Content Team to translate business priorities into compelling campaign themes, messaging, and content offers.
• Support account-based marketing programs focused on strategic accounts and key growth opportunities.
• Work closely with Marketing Operations to ensure accurate tracking, reporting, attribution, and lead flow management.
• Maintain campaign calendars, project plans, and execution timelines while managing multiple concurrent initiatives.
• Leverage AI, automation, intent data, and emerging technologies to improve campaign efficiency, personalization, and scale.
• Continuously test, learn, and optimize campaign performance through experimentation and data-driven decision making.

Campaign Marketing Manager – Corporate, SLED

• Lead cross-functional marketing programs, coordinating timelines, dependencies, and stakeholder alignment for product launches, campaigns, and key initiatives
• Own the end-to-end execution of Outshift's webinar program, including planning, platform management, live event moderation, and post-event reporting
• Manage marketing operations by administering tools, workflows, automations, resource planning, and campaign tracking to improve team efficiency
• Analyze and communicate campaign, webinar, and website performance metrics, providing actionable insights for stakeholders and quarterly business reviews
• Coordinate cross-functional approvals, vendor relationships, and additional marketing initiatives to ensure successful delivery across content, digital, paid media, and web programs

Marketing Campaign Manager

• Execute engagement activities that increase awareness, interaction, and demand by activating campaign content across approved social, digital, and email channels, tailoring messages to audience and channel, and maintaining a consistent brand presence aligned with established messaging and funnel objectives.
• Plan and execute event engagement programs that support campaign goals by coordinating pre-event promotion, on-site messaging, and post-event follow-up across digital and social channels to encourage participation, capture interest, and extend campaign reach.
• Create and activate campaign content across multiple formats by developing posts, emails, graphics, short-form copy, visual assets, and supporting materials that strengthen awareness, deepen engagement, and encourage conversion in line with campaign objectives and timelines.
• Apply performance insights to optimize engagement and campaign effectiveness by tracking engagement metrics, campaign indicators, and lead activity and using results to refine content, timing, channel mix, and execution within established marketing direction.
• Coordinate campaign logistics and engagement assets across channels by preparing communications materials, managing timelines, aligning messaging with campaign plans, and ensuring readiness across digital, social, email, and event-related touchpoints.
• Engage internal partners, agencies, and vendors to deliver integrated campaign execution by coordinating inputs, clarifying requirements, reviewing deliverables for accuracy and quality, aligning timelines, and supporting future-state MarCom collaboration across brand, product marketing, sales, and regional teams.
• Ensure accuracy, consistency, and compliance of campaign communications by applying brand guidelines, conducting content and factual review, confirming required approvals, and validating materials prior to launch across digital, social, email, and event channels.

Engagement & Demand Generation Specialist

• Lead the end-to-end trafficking process within CM360, including placement creation, creative assignment, and tracking ad delivery.
• Manage advanced floodlight configurations and Amazon tags, including custom variables and enhanced conversions.
• Manage strategic account architecture set up to align with clients business, measurement and goals.
• Oversee the implementation of complex 3rd-party tracking (e.g., IAS, DoubleVerify) to maintain brand safety and viewability standards.
• Provide QA for all campaign assets, ensuring technical specifications, landing pages, and tracking pixels are functioning perfectly before launch.
• Monitor daily delivery and discrepancies, proactively troubleshooting ad serving issues or data mismatches between platforms.
• Optimize ad server settings (frequency capping, rotation, and sequencing) to maximize campaign efficiency and reach.
• Analyze and report on cross-channel performance, leveraging CM360’s attribution modeling to provide a unified view of the customer journey.
• Utilize Report Builder and Data Studio to create custom dashboards that highlight delivery trends and actionable technical insights.
• Act as the primary technical point of contact for internal teams (Programmatic, Paid Social, Search) to ensure integrated tracking across the full media stack.
• Lead technical onboarding for new clients, establishing best practices for account structure and naming conventions.
• Assist in quarterly or monthly client sessions, presenting strategic insights that align with client business objectives and KPIs, while proactively identifying new opportunities to enhance performance.

Campaign Manager, Ad Ops – Temporary

• Own Kin's paid social campaigns end-to-end — audience targeting, bid strategy, ad concepts, and budget allocation — with an initial focus on scaling spend on Meta and expanding to additional platforms as value is proven out
• Build and optimize display and programmatic advertising campaigns across the Google Display Network and other relevant placements, driving awareness and consideration among target homeowner audiences with a sharp eye on downstream conversion metrics
• Lead Kin's remarketing and retargeting strategy across paid social and display, building audience segments based on site behavior, quote progress, policy status, and price competitiveness to turn abandoned quotes into bound policies
• Define audience strategy for both prospecting and retargeting across paid social and display, demonstrating deep knowledge of Kin's target customer and the right platform-specific levers to pull
• Develop creative briefs and testing roadmaps in partnership with the design team, running structured tests across copy, visuals, formats, and CTAs to continuously improve performance
• Monitor campaign performance daily and drive data-driven optimizations to hit efficiency and volume targets, partnering with Marketing Analytics to build reporting that produces meaningful, actionable reads on every test
• Partner cross-functionally with Organic Social, Product, Marketing Analytics, and Brand & Content teams to achieve acquisition goals
• Use LLMs, including Claude, to accelerate iteration and execution — taking campaigns from idea to in-market faster and enhancing performance analysis once campaigns are live

Growth Marketing Manager, Paid Social, Display

• Develop and oversee multi-channel programmatic media strategies including Display, OLV, CTV, DOOH, Audio, and Native.
• Identify third-party data segments, manage audience lists, and curate publisher lists.
• Negotiate and implement direct and private marketplace (PMP) deals with media partners.
• Manage the entire campaign lifecycle, including setup, trafficking, QA, and launch within DSPs such as DV360 and Amazon DSP.
• Monitor campaign pacing, ad verification, brand safety, and viewability daily to ensure flawless execution.
• Execute continuous optimization through bid adjustments, targeting refinement, and A/B testing.
• Interpret and report on attribution models to illustrate the impact of programmatic tactics on the full funnel.
• Optimize campaigns through data-driven insights and performance tracking while highlighting key metrics, trends, and actionable recommendations.
• Leverage Google Analytics, Looker Studio, and Marketing Cloud Intelligence to track, measure, and report on the success of paid media campaigns.
• Collaborate with the immediate team and cross-departmentally on marketing strategies aligned with client business goals.
• Work cross-functionally with AdOps, SEM, and Paid Social teams to ensure integrated media strategies.

Programmatic Campaign Manager – Temporary

• Creative strategy per client. You run the design strategy process for each account — competitor and market research, testing plans, and campaign concepts tied to performance data.
• Static ad design. First drafts and full campaign suites for Meta, Google, and LinkedIn. Data-driven creative that's built to convert, not win awards.
• Revision cycles. Internal and client feedback rounds, managed to a standard: tight turnarounds, limited rounds, clear rationale when you push back.
• The AI production pipeline. You operate and improve our versioning/resizing workflow. When a new tool cuts production time without cutting quality, you test it and systematize it.
• Video creative direction. Scripting, storyboards, and creative briefs for video ads. Editing execution is a plus.
• Contractor quality control. Offshore and freelance design output goes through you before it ships. If it's not client-ready, it doesn't go out.
• Asset hygiene. Working files, final files, and folder structure stay organized and findable. The next person can pick up any account cold.

Paid Ads Designer

• You own 100% of marketing-sourced pipeline across BH, Care, and Ed.
• You will set and manage pipeline targets by LOB, allocate budget across channels and segments, and report on marketing’s contribution to bookings.
• You will manage and develop a team of three Demand Generation Managers, each responsible for their respective LOB.
• You will build and scale multi-channel demand programs spanning paid search, paid social, display, ABM, email nurture, webinars, events, and thought-leadership content.
• You will serve as the primary marketing point of contact for paid media, ABM, and creative agency partners.
• You will track and optimize full-funnel metrics (MAL, MQL, SAL, SQL, Opportunity, Pipeline, ARR) across all three LOBs.
• You will partner with Sales leadership across all three LOBs to define funnel stages, establish shared handoff criteria, align on lead scoring and routing logic, and build structured feedback loops that improve lead quality and campaign effectiveness over time.
• You will own the organic growth strategy, including SEO and AI engine optimization, to expand discoverability across traditional search and AI-generated results.

Director, Demand Generation

• Own end-to-end campaign execution: intake, planning, build, QA, launch, and post-launch reporting
• Write and edit campaign copy across channels, including emails, landing pages, and ad creative, adapting from existing content assets and messaging frameworks set by the Content and Product Marketing teams
• Schedule and lead campaign kickoff calls with clear agenda, roles, risks, and outcomes
• Build and manage Asana project trackers with tasks, timelines, dependencies, and owners
• Create campaign templates, naming conventions, workflows, and documentation
• Manage a single source of truth for campaign status, deliverables, approvals, and risks
• Work with Marketing Operations and RevOps to build dashboards tied to attribution, pipeline, and velocity
• Build AI agents to automate reminders, handoffs, briefs, approvals, QA checks, and post-launch updates
• Lead weekly campaign reviews, sharing status, blockers, and mitigation actions
• Coordinate timelines, QA, and deliverables with creative agencies and paid media partners
• Run post-campaign retrospectives, document learnings, and improve workflows and templates
• Support segmentation and audience targeting with PMM and operations teams
• Enable teams on new templates, workflows, and AI agents
• Review campaign performance and share insights with team to guide decisions, prioritization, and experimentation

• Responsible for developing and implementing strategies to drive Honeywell specification and adoption for complete building automation solutions
• Build and maintain strong relationships with key influencers and stakeholders at Architect and Engineers (A&E’s)
• Liaison with engineering, general contracting and other project influencers
• Educate to ensure all applicable Honeywell products are included in the specification

Performance Marketing jobs in Connecticut

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Senior Product Manager, Ads Quality

Campaign Marketing Manager – Corporate, SLED

Marketing Campaign Manager

Engagement & Demand Generation Specialist

Campaign Manager, Ad Ops – Temporary

Growth Marketing Manager, Paid Social, Display

Programmatic Campaign Manager – Temporary

Paid Ads Designer

Director, Demand Generation

Marketing Campaign Manager

Senior Demand Generation Representative