Engagement & Demand Generation Specialist

B.C.E.

Engagement & Demand Generation Specialist at Dymax creating campaigns and engaging audiences through various channels. Focusing on awareness and demand generation in marketing efforts.

Posted 7/13/2026full-timeTorrington • Connecticut • 🇺🇸 United StatesMid-LevelSenior💰 $75,000 - $108,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in executing integrated marketing campaigns, event marketing, and digital engagement strategies while ensuring brand consistency and compliance. Proficient in analyzing performance metrics to optimize campaign effectiveness and enhance audience engagement.

Highest-signal resume keywords

Integrated Marketing ExecutionEvent Marketing CoordinationContent Development and EditingCampaign Performance AnalysisSocial Media Management

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Campaign ManagementDigital EngagementEmail MarketingContent PublishingAnalyticsDemand GenerationWritingEditingGraphic DevelopmentAudience Targeting

Soft Skills

CollaborationAttention to DetailJudgmentTime ManagementCommunication

Tools & Technologies

SalesforceCRM ToolsSocial Media ToolsProductivity SoftwareDigital Marketing Platforms

Industry Keywords

Brand GuidelinesCampaign ActivationEngagement MetricsMarketing DirectionAudience Relevance

About the role

Key responsibilities & impact

Execute engagement activities that increase awareness, interaction, and demand by activating campaign content across approved social, digital, and email channels, tailoring messages to audience and channel, and maintaining a consistent brand presence aligned with established messaging and funnel objectives.
Plan and execute event engagement programs that support campaign goals by coordinating pre-event promotion, on-site messaging, and post-event follow-up across digital and social channels to encourage participation, capture interest, and extend campaign reach.
Create and activate campaign content across multiple formats by developing posts, emails, graphics, short-form copy, visual assets, and supporting materials that strengthen awareness, deepen engagement, and encourage conversion in line with campaign objectives and timelines.
Apply performance insights to optimize engagement and campaign effectiveness by tracking engagement metrics, campaign indicators, and lead activity and using results to refine content, timing, channel mix, and execution within established marketing direction.
Coordinate campaign logistics and engagement assets across channels by preparing communications materials, managing timelines, aligning messaging with campaign plans, and ensuring readiness across digital, social, email, and event-related touchpoints.
Engage internal partners, agencies, and vendors to deliver integrated campaign execution by coordinating inputs, clarifying requirements, reviewing deliverables for accuracy and quality, aligning timelines, and supporting future-state MarCom collaboration across brand, product marketing, sales, and regional teams.
Ensure accuracy, consistency, and compliance of campaign communications by applying brand guidelines, conducting content and factual review, confirming required approvals, and validating materials prior to launch across digital, social, email, and event channels.

Requirements

What you’ll need

BS/BA Degree in Communications, Marketing, or equivalency
Strong working knowledge of social media and associated tools, email and CRM tools (Salesforce), content publishing, campaign management, analytics, and standard productivity software.
3+ years of experience executing integrated marketing, campaign activation, event marketing, digital engagement, or demand generation activities with demonstrated capability managing multiple initiatives concurrently
Ability to coordinate multiple details, collaborate across functions, manage timelines, and apply judgment to deliver effective engagement and campaign execution within established marketing direction
Strong writing, editing, and content development skills with attention to audience relevance, tone, accuracy, and brand consistency; comfort using performance insights to improve engagement and marketing effectiveness

Benefits

Comp & perks

Health Care Plan (Medical, Dental & Vision) - effective date of hire
Retirement Plan (401K)
Life Insurance (Basic, Voluntary & AD&D)
Generous Paid Time Off and Public Holidays
Short-Term and Long-Term Disability
Free uniforms and footwear
Training & Development
Tuition Reimbursement
Wellness Resources