B.C.E.

Performance Marketing

• Execute engagement activities that increase awareness, interaction, and demand by activating campaign content across approved social, digital, and email channels, tailoring messages to audience and channel, and maintaining a consistent brand presence aligned with established messaging and funnel objectives.
• Plan and execute event engagement programs that support campaign goals by coordinating pre-event promotion, on-site messaging, and post-event follow-up across digital and social channels to encourage participation, capture interest, and extend campaign reach.
• Create and activate campaign content across multiple formats by developing posts, emails, graphics, short-form copy, visual assets, and supporting materials that strengthen awareness, deepen engagement, and encourage conversion in line with campaign objectives and timelines.
• Apply performance insights to optimize engagement and campaign effectiveness by tracking engagement metrics, campaign indicators, and lead activity and using results to refine content, timing, channel mix, and execution within established marketing direction.
• Coordinate campaign logistics and engagement assets across channels by preparing communications materials, managing timelines, aligning messaging with campaign plans, and ensuring readiness across digital, social, email, and event-related touchpoints.
• Engage internal partners, agencies, and vendors to deliver integrated campaign execution by coordinating inputs, clarifying requirements, reviewing deliverables for accuracy and quality, aligning timelines, and supporting future-state MarCom collaboration across brand, product marketing, sales, and regional teams.
• Ensure accuracy, consistency, and compliance of campaign communications by applying brand guidelines, conducting content and factual review, confirming required approvals, and validating materials prior to launch across digital, social, email, and event channels.

Engagement & Demand Generation Specialist

Sales

• Achieve sustainable topline sales and gross margin targets by developing and implementing effective commercial plans that meet short-term bottom-line deliverables while focusing on global growth initiatives and regional market expansion priorities
• Develop a vibrant, responsive, customer-advocating, high-performing sales force by exercising strong leadership and judgment skills to acquire, develop, train, coach, cultivate, and performance-manage talented global Sales Management and Application Tech Management teams
• Manage branding delivery of Dymax products, initiatives, values, and strategies by continually assessing, modifying, supporting, managing, and optimizing the channel partner network and frequently interfacing with customers and channel partner managers. Also, by directing tech service customer support resources that align with organization growth targets
• Execute sales and market strategies by managing strategies and goals with the leaders of business development, recognizing market drivers, conducting market and competitor research, analyzing industry and customer trends, and identifying and acting on changes in competitive landscapes globally
• Identify and develop new sales opportunities and market expansion by utilizing sales funnel/pipeline management and forecasting systems that support new business capture, designing and modifying plans and strategies to best suit regional initiatives, and finding and planning manufacturing/financing pathways to success
• Deliver quality assurance to customers by ensuring sales teams and channel partners meet regional and global environmental, legal, safety, and compliance standards, and selecting and engaging regional service tech management teams that embrace and deliver on a culture of quality championing and customer advocacy
• Create product developmental opportunities by identifying and defining needs that arise at key target accounts and then managing regional Application Engineering and research teams to find pathways to deliver solutions to these needs

Engagement & Demand Generation Specialist

Sales Director – Global