Performance Marketing

• Own paid media strategy and execution across a portfolio of B2B clients, ensuring campaigns align with client goals and KPIs.
• Build, launch, and optimize campaigns across Google, LinkedIn, Meta, and other relevant platforms.
• Continuously monitor performance and make data-driven optimizations to improve efficiency and results.
• Develop and test audience strategies, creative approaches, and landing page hypotheses to drive growth.
• Manage budgets and pacing to ensure spend is aligned with performance and client expectations.
• Build clear, insight-driven reports and presentations that communicate results and next steps to clients.
• Partner closely with internal teams across strategy, analytics, and creative to deliver integrated campaigns.
• Ensure proper tracking and attribution, including UTM structure, conversion tracking, and platform setup.
• Stay current on platform updates, industry trends, and new opportunities, bringing proactive recommendations to clients and the team.
• Experiment with AI tools and workflows to streamline recurring tasks like reporting, QA checks, and performance analysis.
• Help develop and refine internal systems, templates, and lightweight automation that improve team efficiency over time.
• Contribute to a culture of testing, learning, and continuous improvement across the paid media team.

Paid Media Manager

• Own paid media strategy, execution, and performance for an initial book of 3-5 B2B SaaS clients who have already expressed demand for this service.
• Own end-to-end campaign management across Google Ads, LinkedIn Ads, and Meta Ads for B2B SaaS clients.
• Build, launch, and optimize paid search, paid social, display, and YouTube campaigns tied to pipeline and revenue goals.
• Manage client budgets ranging from $20K-$200K+/month with full accountability for ROAS, CPL, and CAC targets.
• Execute keyword research, audience development, bid optimization, ad copy creation, and landing page recommendations.
• Develop and run structured testing programs across creative, audiences, bidding strategies, and campaign structures.
• Collaborate with SEO and content strategists to build integrated paid-organic programs that maximize total growth.
• Use paid to amplify high-performing organic content, capture branded and non-branded demand, and accelerate time-to-pipeline.
• Develop paid strategies informed by our GEO and AI visibility research, particularly around AI-driven search and LLM citation patterns.
• Identify cross-sell opportunities within existing organic-only accounts and support business development with paid media audits and proposals.
• Own weekly and monthly performance reporting with clear narrative connecting spend to pipeline impact.
• Present results and strategic recommendations to clients and internal stakeholders with business-level context, not just platform metrics.
• Build attribution frameworks that connect paid activity to downstream revenue, working with client marketing and sales teams.
• Leverage AI tools and automation to streamline campaign management, reporting, and optimization workflows.
• Define and document the Omniscient paid media playbook: processes, SOPs, templates, QA checklists, and onboarding flows.
• Establish pricing and packaging recommendations for paid media services based on early engagement learnings.
• Prove unit economics within the first 90 days to build the case for scaling the team.
• Contribute to hiring and onboarding the next 1-2 paid media team members as the practice grows.

Senior Paid Advertising Strategist

• Build and manage paid advertising campaigns for multiple clients ranging from $k-$10k+/mo in ad spend across various industries.
• Develop growth strategies for clients and execute around measurable KPIs.
• Monitor and analyze performance data and report results effectively to the team.
• Create client-facing presentations, as needed, to report on strategy, testing, performance, and insights.
• Proactively perform keyword research, A/B ad copy testing, competitor analysis, test target audiences and bid strategies.
• Participate in creative discussions around strategies and tactics that drive results with a team of Ad Specialists.

Paid Search Specialist – Google Ads, Meta

• Manage and optimize paid media campaigns across platforms such as Google Ads, Bing Ads, and Social Media Ads
• Lead campaign strategy, execution, testing, and ongoing optimization
• Analyze performance data and prepare regular reports with actionable insights
• Identify opportunities to improve ROI, conversion rates, and overall campaign performance
• Act as the main point of contact for assigned client accounts
• Collaborate with internal teams such as Strategy and New Business
• Stay up to date with paid media trends, platform updates, and industry best practices

Paid Media Specialist

• Own and Execute Paid Social Growth Strategy
• Develop, implement, and optimize a full-funnel paid social strategy across Meta, TikTok, Snap, Reddit, X, and emerging channels.
• Manage and scale multi-million dollar budgets while improving customer acquisition costs (CAC), return on ad spend (ROAS), and lifetime value (LTV).
• Drive incremental customer acquisition while maintaining efficiency, ensuring campaigns are scalable and profitable.
• Optimize Campaigns, Budgets & Creative to Maximize Growth
• Continuously analyze performance metrics and translate insights into actionable optimizations.
• Leverage media mix modeling and incrementality testing to understand channel impact.
• Work closely with the Performance Creative team to develop and test high-converting ad creatives across static, video, and UGC formats.
• Conduct audience segmentation and targeting experiments to scale high-LTV cohorts.
• Build and Execute a Robust Testing Roadmap
• Define a structured A/B testing roadmap for campaign creative, audience strategies, bidding strategies, ad formats, and other key performance drivers.
• Partner with Growth Product and CRO teams to develop and test landing pages that improve conversion rates.
• Explore new automation, AI, and machine learning tools for real-time optimization.
• Cross-Functional Collaboration for Growth
• Work with Brand, Product, Tech, and Data Science teams to align paid social strategies with the overall growth vision.
• Collaborate with Performance Creative to drive data-driven storytelling that resonates with CookUnity’s target customers.
• Partner with the CRM team to ensure new customers transition seamlessly into the lifecycle journey for retention.
• Stay Ahead of Industry Trends & Advise Leadership
• Monitor platform updates, policy changes, and new advertising features across Meta, TikTok, Snap, and others.
• Bring innovation into CookUnity’s paid social approach, identifying emerging trends, betas, and AI-driven tools that can drive efficiencies.
• Report key findings and strategic recommendations to senior leadership, ensuring CookUnity remains ahead of competitors.

Senior Paid Social Analyst

• Lead client onboarding and align paid media strategies with business objectives
• Develop detailed media plans including audiences, budgets, channels, and KPIs
• Launch and manage campaigns across multiple platforms
• Design and execute A/B tests (creatives, audiences, bidding strategies, landing pages)
• Continuously optimize campaigns to maximize ROI/ROAS
• Deliver clear, data-backed performance reports with actionable insights
• Manage campaign workflows and performance tracking in our CRM (SENTR)
• Execute campaigns in both Spanish and English with culturally relevant messaging

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