Performance Marketing

• Full ownership and execution of performance marketing via paid social & paid media native platforms
• Meta Ads, LinkedIn Ads, Google Ads, Youtube Ads, Bing Ads
• Effectively executing builds and production A-Z with redundancy across channels; facilitating production with Specialists on teams where applicable
• Lead execution of optimizations with regards to performance improvements relative to goals
• Manage all client budgets and/or advise on budget changes based on your expertise
• Effectively own strategic communication internally for client teams
• Proactive internal communication with team on performance, strategy, recommendations, deliverables, and action items; facilitating tactical needs with Specialist where applicable
• Weekly client progress recaps, outlining performance insights and future recommendations
• Excellent marketing and business strategy acumen
• Complete understanding of the marketing funnel and how to execute via paid social and paid media
• Full understanding of the eCommerce model and lead gen strategies
• Ability to navigate roadblocks and adapt strategy to changes in landscape to achieve desired results
• Ownership of performance reporting and strategy communication
• Execute performance reporting A-Z with excellent presentation creation capabilities
• Ability to leverage data to tell a story and articulate results to clients and key stakeholders with clear next steps
• Employ AI technologies to enhance and optimize business processes
• Utilize and leverage Power Digital's Nova ecosystem as it relates to your department

Fashion Advertising Strategist

• Designing, implementing, and refining media buying strategies to maximize ROI.
• Building, launching, and fine-tuning campaigns that perform well.
• Analyzing campaign metrics to uncover actionable insights.
• Partnering with creative, strategy, and production teams for data-driven solutions.
• Efficiently allocating ad budgets.
• Transforming complex metrics into clear stories for stakeholders.

Analyst, Paid Social

• Liderar end-to-end el canal de performance con alcance generalista: metabuscadores, SEM y redes sociales, tomando ownership de las métricas clave de cada canal.
• Gestionar y desarrollar un equipo de aproximadamente 5 personas, estableciendo prioridades, acompañando la ejecución y garantizando resultados.
• Diseñar y optimizar campañas de performance, haciendo seguimiento de ventas y métricas clave para determinar qué canales y formatos generan resultado real.
• Analizar la viabilidad económica de iniciativas con foco en impacto de negocio, incluyendo ownership de P&L cuando aplique.
• Identificar, evaluar e incorporar socios y partners de afiliados, gestionando el proceso completo de onboarding y activación.
• Negociar comisiones y acuerdos comerciales, coordinando con equipos de Legales e Impuestos para entender implicancias contractuales y riesgos asociados.
• Actuar con mentalidad práctica y orientada a la ejecución: tomar decisiones basadas en datos, iterar rápido y alinear stakeholders internos con claridad ejecutiva.

Marketing Performance Manager

• Manage Amazon & retail search campaigns across clients of various business types, sizes, and industries, including daily optimizations and high-level strategy changes
• Provide intelligent analysis, interpretation, and action plans based on campaign performance data from Amazon Ad Console & other retail media platforms, tying into overall retail business performance
• Participate and engage in weekly department scrums and training sessions to further channel knowledge
• Continuously seek to improve campaign performance & business impact against client goals
• Maintain frequent and excellent communication both on internal agency teams and externally with assigned clients
• Participate in the development process for new department training materials
• Seek to utilize available AI and delegation resources to assist in their workflow wherever possible
• Employ AI technologies to enhance and optimize business processes
• Utilize and leverage Power Digital's Nova ecosystem as it relates to your department

Retail Media Strategist – Search, PPC

• As the Paid Advertising Strategist, you are responsible for owning the execution, performance, and growth of campaigns within your book of business.
• You are oriented towards the clients’ business success, tying your efforts to the greater business goals.
• You are self-started and autonomously own your responsibilities.
• You work hand-in-hand with account leadership to ideate and evolve the strategy of your service within the broader media mix.
• You are responsible for owning reporting, optimizations, client communication, and execution of keyword research, ad copy development, bid optimizations, and routine campaign management, sometimes with the support of a Specialist.
• As the Strategist, you are excellent at providing insights and forward-thinking strategy to clients on an ongoing basis, and have a strong understanding of your service’s strategy and the levers to pull to drive performance.
• Full ownership and execution of performance marketing via paid social & paid media native platforms
• Meta Ads, LinkedIn Ads, Google Ads, Youtube Ads, Bing Ads
• Effectively executing builds and production A-Z with redundancy across channels; facilitating production with Specialists on teams where applicable
• Lead execution of optimizations with regards to performance improvements relative to goals
• Manage all client budgets and/or advise on budget changes based on your expertise
• Effectively own strategic communication internally for client teams
• Proactive internal communication with team on performance, strategy, recommendations, deliverables, and action items; facilitating tactical needs with Specialist where applicable
• Weekly client progress recaps, outlining performance insights and future recommendations
• Excellent marketing and business strategy acumen
• Complete understanding of the marketing funnel and how to execute via paid social and paid media
• Full understanding of the eCommerce model and lead gen strategies
• Ability to navigate roadblocks and adapt strategy to changes in landscape to achieve desired results
• Ownership of performance reporting and strategy communication
• Execute performance reporting A-Z with excellent presentation creation capabilities
• Ability to leverage data to tell a story and articulate results to clients and key stakeholders with clear next steps
• Employ AI technologies to enhance and optimize business processes
• Utilize and leverage Power Digital's Nova ecosystem as it relates to your department.

Paid Advertising Strategist

• Build and manage paid advertising campaigns for multiple clients ranging from $5k-$100k+/mo in ad spend across various industries.
• Develop growth strategies for clients and execute around measurable KPIs.
• Monitor and analyze performance data and report results effectively to the team.
• Create client-facing presentations, as needed, to report on strategy, testing, performance, and insights.
• Proactively perform keyword research, A/B ad copy testing, competitor analysis, test target audiences and bid strategies.
• Participate in creative discussions around strategies and tactics that drive results with a team of Ad Specialists.

Paid Media Specialist – Google Ads Focus

• Act as the single point of contact between the Performance team and marketing stakeholders across Argentina, Brazil, and Peru.
• Translate business objectives from each market into paid media strategy and prioritized action plans for channel leads.
• Report performance to senior leadership and flag issues that require strategic decisions.
• Lead and develop a team of 5 to 8 people across Meta, Google, and operations.
• Review and approve channel strategies, budget allocations, and test plans across all active channels.
• Consolidate cross-market and cross-channel learnings that improve overall performance in each geography.
• Define the roadmap for incorporating TikTok and programmatic into the team's operating model.
• Serve as the strategic escalation point for the external agency on decisions that affect budget or cross-channel direction.
• Ensure internal strategy drives paid media decisions across all channels — not agency recommendations.
• Lead quarterly planning cycles for the paid media team.
• Define hiring requirements and team structure as new channels and markets are activated.
• Own performance marketing P&L visibility: investment, CPA, ROAS by market and channel.

Senior Paid Media Manager

• Execute and optimize Meta Ads campaigns (Facebook, Instagram, Audience Network) and Tiktok Ads across Argentina, Brazil, and Peru under the Social Paid Media Lead's direction.
• Monitor daily performance, identify optimization opportunities, and implement adjustments within agreed guardrails.
• Manage audience segmentation, creative testing, and funnel-level campaign structure.
• Coordinate with the Traffic / Ops Jr. for creative logistics and reporting workflows.
• Contribute to Meta channel strategy discussions and quarterly planning cycles.
• Scale coverage to new markets as they are activated, within the same channel team structure.

Senior Social Paid Media Analyst

• Execute and optimize Google Ads campaigns (Search, UAC, Display, YouTube) across Argentina, Brazil, and Peru under the direction of the Google Lead
• Monitor daily campaign performance, flag anomalies, and implement tactical adjustments
• Work with the Traffic / Ops Jr. to manage asset logistics and reporting workflows
• Contribute to A/B testing of creatives, bidding strategies, and audience segments
• Collaborate with the Google Lead and the Senior Paid Manager on channel strategy and quarterly planning
• Absorb coverage of new markets as they are activated, within the same channel structure

Senior Google Ads Analyst

• Own paid media strategy and execution across a portfolio of B2B clients, ensuring campaigns align with client goals and KPIs.
• Build, launch, and optimize campaigns across Google, LinkedIn, Meta, and other relevant platforms.
• Continuously monitor performance and make data-driven optimizations to improve efficiency and results.
• Develop and test audience strategies, creative approaches, and landing page hypotheses to drive growth.
• Manage budgets and pacing to ensure spend is aligned with performance and client expectations.
• Build clear, insight-driven reports and presentations that communicate results and next steps to clients.
• Partner closely with internal teams across strategy, analytics, and creative to deliver integrated campaigns.
• Ensure proper tracking and attribution, including UTM structure, conversion tracking, and platform setup.
• Stay current on platform updates, industry trends, and new opportunities, bringing proactive recommendations to clients and the team.
• Experiment with AI tools and workflows to streamline recurring tasks like reporting, QA checks, and performance analysis.
• Help develop and refine internal systems, templates, and lightweight automation that improve team efficiency over time.
• Contribute to a culture of testing, learning, and continuous improvement across the paid media team.

Performance Marketing jobs in Argentina

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