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Retail Media Strategist – Search, PPC
Power Digital MarketingRetail Marketing Strategist managing Amazon & retail PPC advertising campaigns across various clients. Driving client success through data-driven strategies and innovative marketing practices.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing Amazon and retail search campaigns, utilizing data analysis to drive performance improvements and strategic decision-making. Strong communication and organizational skills are essential for collaborating with internal teams and clients while developing training materials.
Highest-signal resume keywords
Amazon Ad Console ManagementRetail Search AdvertisingCampaign Performance AnalysisGoogle Paid Search AdvertisingProject Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Digital MarketingCampaign ManagementData AnalysisAmazon AdvertisingWalmart ConnectInstacart AdsCriteo RetailCitrusAdGoogle/Microsoft Office SuiteAI Technologies
Soft Skills
Strong Written CommunicationStrong Verbal CommunicationOrganizational SkillsInterpersonal SkillsSelf-Motivated
Tools & Technologies
Amazon Ad ConsolePower Digital's Nova EcosystemRetail Media Platforms
Industry Keywords
Digital Marketing AgencyCampaign OptimizationClient GoalsBusiness Impact
About the role
Key responsibilities & impact- Manage Amazon & retail search campaigns across clients of various business types, sizes, and industries, including daily optimizations and high-level strategy changes
- Provide intelligent analysis, interpretation, and action plans based on campaign performance data from Amazon Ad Console & other retail media platforms, tying into overall retail business performance
- Participate and engage in weekly department scrums and training sessions to further channel knowledge
- Continuously seek to improve campaign performance & business impact against client goals
- Maintain frequent and excellent communication both on internal agency teams and externally with assigned clients
- Participate in the development process for new department training materials
- Seek to utilize available AI and delegation resources to assist in their workflow wherever possible
- Employ AI technologies to enhance and optimize business processes
- Utilize and leverage Power Digital's Nova ecosystem as it relates to your department
Requirements
What you’ll need- 2-3 years of digital marketing experience. 1-2 years in agency setting preferred
- Minimum 2 years of hands-on experience with Amazon / Retail search advertising, Google paid search advertising, or similar
- Significant campaign management experience in one or more of the following additional campaign types:
- Amazon Ad Console
- Walmart Connect
- Instacart Ads
- Criteo Retail
- CitrusAd
- Proficiency in Google/Microsoft Office Suite(s)
- Strong written and verbal communication skills.
- Strong organizational and project management skills.
- Self-motivated individual with a strong desire to succeed.
- Excellent interpersonal skills.
- Strong work ethic and ability to learn quickly and independently
- Interested in a long-lasting relationship with a growing company
Benefits
Comp & perks- Power Digital is an Equal Opportunity Employer
- Diversity in our team’s backgrounds and experiences are paramount
- Our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace
- We offer best-in-class services including: SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, and Creative