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Retail Media Strategist – Search, PPC
Power Digital MarketingRetail Marketing Strategist managing Amazon & retail PPC advertising campaigns across various clients. Driving client success through data-driven strategies and innovative marketing practices.
About the role
Key responsibilities & impact- Manage Amazon & retail search campaigns across clients of various business types, sizes, and industries, including daily optimizations and high-level strategy changes
- Provide intelligent analysis, interpretation, and action plans based on campaign performance data from Amazon Ad Console & other retail media platforms, tying into overall retail business performance
- Participate and engage in weekly department scrums and training sessions to further channel knowledge
- Continuously seek to improve campaign performance & business impact against client goals
- Maintain frequent and excellent communication both on internal agency teams and externally with assigned clients
- Participate in the development process for new department training materials
- Seek to utilize available AI and delegation resources to assist in their workflow wherever possible
- Employ AI technologies to enhance and optimize business processes
- Utilize and leverage Power Digital's Nova ecosystem as it relates to your department
Requirements
What you’ll need- 2-3 years of digital marketing experience. 1-2 years in agency setting preferred
- Minimum 2 years of hands-on experience with Amazon / Retail search advertising, Google paid search advertising, or similar
- Significant campaign management experience in one or more of the following additional campaign types:
- Amazon Ad Console
- Walmart Connect
- Instacart Ads
- Criteo Retail
- CitrusAd
- Proficiency in Google/Microsoft Office Suite(s)
- Strong written and verbal communication skills.
- Strong organizational and project management skills.
- Self-motivated individual with a strong desire to succeed.
- Excellent interpersonal skills.
- Strong work ethic and ability to learn quickly and independently
- Interested in a long-lasting relationship with a growing company
Benefits
Comp & perks- Power Digital is an Equal Opportunity Employer
- Diversity in our team’s backgrounds and experiences are paramount
- Our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace
- We offer best-in-class services including: SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, and Creative
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
Digital MarketingCampaign ManagementData AnalysisAmazon AdvertisingWalmart ConnectInstacart AdsCriteo RetailCitrusAdGoogle/Microsoft Office SuiteAI Technologies
Soft Skills
Strong Written CommunicationStrong Verbal CommunicationOrganizational SkillsInterpersonal SkillsSelf-Motivated