Paid Media Manager

Terra

Paid Media Manager executing B2B media strategy and optimizing campaigns at Terra. Collaborating on performance insights, especially leveraging AI tools.

Posted 6/4/2026contractRemote • 🇦🇷 ArgentinaMid-LevelSenior💰 $50,000 - $75,000 per yearWebsite

About the role

Key responsibilities & impact

Own paid media strategy and execution across a portfolio of B2B clients, ensuring campaigns align with client goals and KPIs.
Build, launch, and optimize campaigns across Google, LinkedIn, Meta, and other relevant platforms.
Continuously monitor performance and make data-driven optimizations to improve efficiency and results.
Develop and test audience strategies, creative approaches, and landing page hypotheses to drive growth.
Manage budgets and pacing to ensure spend is aligned with performance and client expectations.
Build clear, insight-driven reports and presentations that communicate results and next steps to clients.
Partner closely with internal teams across strategy, analytics, and creative to deliver integrated campaigns.
Ensure proper tracking and attribution, including UTM structure, conversion tracking, and platform setup.
Stay current on platform updates, industry trends, and new opportunities, bringing proactive recommendations to clients and the team.
Experiment with AI tools and workflows to streamline recurring tasks like reporting, QA checks, and performance analysis.
Help develop and refine internal systems, templates, and lightweight automation that improve team efficiency over time.
Contribute to a culture of testing, learning, and continuous improvement across the paid media team.

Requirements

What you’ll need

You have deep experience managing and optimizing paid media campaigns across Google, LinkedIn, Meta, and Microsoft Ads.
You have agency experience working with B2B clients and understand the nuances of longer sales cycles and lead quality.
You’re confident owning paid media strategy end-to-end across multiple client accounts.
You’re skilled in audience targeting, bid strategy, budget allocation, and A/B testing.
You’re highly analytical and comfortable using performance data (CTR, CVR, CPA) to guide decisions and improve outcomes.
You’re able to manage several clients at once and navigate shifting priorities with strong organization.
You’re a clear communicator who can translate performance into insights and recommendations that clients understand and trust.
You’re experienced in building reporting decks, ideally in Figma, and can clearly showcase impact and value.
You take ownership of your work, operate independently, and proactively seek answers or solutions when needed.
You contribute to team growth by building or improving internal documentation, templates, and processes.
You’re curious about AI and automation, and interested in applying new tools to improve efficiency and campaign performance.
Experience with Demandbase, Reddit, Taboola, or other emerging platforms is a plus.

Benefits

Comp & perks

10 paid holidays per year
Unlimited flexible PTO (includes vacation, sick, and personal days)
4 Mental Wellness Days per year
Permanent remote work arrangement and a one-time work-from-home stipend
Dedicated budget for professional development
Year-end service recognition payment
Monthly team-building activities and quarterly gifts

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

paid media strategycampaign optimizationaudience targetingbid strategybudget allocationA/B testingperformance data analysisreportingconversion trackingUTM structure

Soft Skills

strong organizationclear communicationanalytical thinkingindependenceproactive problem-solvingteam collaborationcuriosityadaptabilityinsight translationcontinuous improvement