Terra

SEO Marketing

• Lead SEO and GEO strategy for key clients, combining technical expertise with creative and analytical thinking.
• Audit and optimize websites for search visibility, crawlability, and AI discoverability — including structured data, schema markup, and content frameworks.
• Guide content teams on how to produce authoritative, AI-friendly content that ranks well and is surfaced or cited by generative models.
• Contribute to and review content development, ensuring it reflects strategic keyword intent while maintaining brand voice, clarity, and editorial quality across markets.
• Build and maintain data-driven dashboards that visualize organic and AI-based visibility metrics.
• Collaborate with Paid Media, Content, and Development teams to deliver integrated, insight-driven strategies.
• Educate clients and internal teams about GEO principles, best practices, and the shifting dynamics of AI-powered search.
• Research new tools and platforms shaping the future of SEO, GEO, and digital analytics — and bring that innovation to our clients.
• Support company leadership in refining and expanding our organic marketing offerings as the landscape evolves.

Senior SEO, AI Search Strategist

Marketing Operations

• Build lead nurture and email campaigns inside our clients’ CRMs (HubSpot, Eloqua, Marketo, etc).
• Troubleshoot issues related to clients’ martech stack, campaign attribution, and marketing data.
• Set up and launch email, social, paid, and organic marketing campaigns for clients.
• Provide timely updates on campaign progress during internal and client-facing calls.
• Coordinate campaigns and gather client feedback via Slack and email.
• Build and maintain marketing dashboards, lead scoring systems, and goal and conversion reports that clearly communicate campaign performance.
• Ensure data integrity by cleaning and maintaining contact databases and helping us source new leads.
• Research products, services, and strategies to identify new opportunities to improve our own tech stack and approach.
• Other digital marketing tasks, as assigned.

Marketing Operations Manager

Content Manager

• Lead client conversations to define goals, guide decision making, and present strategic recommendations with confidence.
• Own content strategy from concept through execution, ensuring alignment with business objectives, audience needs, brand voice, and regulatory considerations.
• Research audiences, industries, and competitive landscapes to inform both strategy and day to day writing.
• Write, edit, and refine content across formats, with a high bar for clarity, accuracy, and craft. Writing is a core part of this role.
• Take independent ownership of workstreams, delivering thoughtful, polished work that consistently meets or exceeds expectations.
• Partner closely with clients to gather input, align on messaging, and incorporate feedback across iterative review cycles.
• Create and evolve toolkits, templates, and guidelines that support consistent, scalable content delivery.
• Build trusted client relationships through proactive communication, sound judgment, and reliable follow through.
• Collaborate with AEO/SEO, paid media, design, and development partners to deliver cohesive, multichannel content campaigns.
• Spot opportunities to improve content quality, strengthen strategic alignment, and elevate how we work with clients.

Senior Content Manager

Performance Marketing

• Own paid media strategy and execution across a portfolio of B2B clients, ensuring campaigns align with client goals and KPIs.
• Build, launch, and optimize campaigns across Google, LinkedIn, Meta, and other relevant platforms.
• Continuously monitor performance and make data-driven optimizations to improve efficiency and results.
• Develop and test audience strategies, creative approaches, and landing page hypotheses to drive growth.
• Manage budgets and pacing to ensure spend is aligned with performance and client expectations.
• Build clear, insight-driven reports and presentations that communicate results and next steps to clients.
• Partner closely with internal teams across strategy, analytics, and creative to deliver integrated campaigns.
• Ensure proper tracking and attribution, including UTM structure, conversion tracking, and platform setup.
• Stay current on platform updates, industry trends, and new opportunities, bringing proactive recommendations to clients and the team.
• Experiment with AI tools and workflows to streamline recurring tasks like reporting, QA checks, and performance analysis.
• Help develop and refine internal systems, templates, and lightweight automation that improve team efficiency over time.
• Contribute to a culture of testing, learning, and continuous improvement across the paid media team.

Senior SEO, AI Search Strategist

Marketing Operations Manager

Senior Content Manager

Paid Media Manager

Marketing Operations Manager