Marketing Operations

• Own Google Tag Manager (GTM) architecture, governance, and deployment across all production environments.
• Design, implement, and maintain consent management solutions in partnership with Legal and Engineering, ensuring compliance with evolving privacy regulations and industry standards.
• Establish and maintain marketing attribution standards, including UTM governance, click ID capture (GCLID, MSCLKID), and tracking consistency across digital properties.
• Own analytics instrumentation across Adobe Analytics, GA4, and future analytics platforms, partnering closely with Marketing Analytics to ensure accurate, actionable data collection.
• Define and maintain the website data layer contract with Engineering, ensuring Marketing technologies receive consistent, reliable data regardless of website or platform changes.
• Ensure accurate data flow from the website into Marketo, with Salesforce, Databricks, and other downstream systems receiving complete and trustworthy marketing data.
• Develop and maintain documentation, implementation standards, governance processes, and operational best practices for BambooHR’s web marketing technology ecosystem.
• Partner with cross-functional stakeholders—including Engineering, Data & BI, Marketing Operations, Marketing Analytics, and Legal—to evolve web technology architecture and establish scalable standards.
• Evaluate new technologies, recommend improvements, and continuously optimize BambooHR’s marketing technology capabilities.

Senior Marketing Operations Manager

• Own the strategic architecture and administration of Marketing Hub within HubSpot, including marketing automation, lead scoring, lifecycle stage workflows and integrations with marketing tools.
• Design and evolve scalable marketing processes aligned to revenue strategy, leveraging AI and automation to improve efficiency, scalability and performance.
• Manage campaign setup, QA, execution support and post-campaign reporting, using AI-assisted analytics to speed up performance analysis and surface insights faster than manual review.
• Act as the operational liaison with our SEO/web development team, ensuring tracking, tagging and attribution are implemented correctly across the website and campaign properties.
• Partner with Demand Generation and Events on campaign setup, aligning on goals, timelines and KPIs and ensuring accurate measurement in HubSpot.
• Coordinate with the SEO/web development team on tracking implementation, form builds and reporting integrations.
• Ensure clean, accurate and actionable marketing data across systems, using AI-powered data enrichment and hygiene tools to maintain quality at scale.
• Support the BDR team by optimizing lead routing, lifecycle stages and handoff processes within HubSpot, incorporating AI-based lead scoring and next-best-action recommendations.
• Partner with the BDR Manager to ensure accurate tracking, reporting and performance visibility across inbound and outbound activities.
• Maintain and improve workflows, automation and alerts — including AI-triggered alerts for at-risk or high-intent accounts — that enable timely and effective BDR follow-up.
• Ensure data quality and CRM hygiene to support BDR productivity and reliable reporting.
• Collaborate with the BDR team on campaign targeting, list management and segmentation, using AI-assisted segmentation and predictive targeting where useful.
• Provide operational support for BDR enablement initiatives, including tools, dashboards and process documentation.
• Build and maintain dashboards and reporting frameworks, increasingly using AI-powered analytics and natural-language reporting tools that inform strategic decision-making and optimize marketing investment against revenue goals.
• Collaborate with Sales Leadership and Revenue Operations to align on lead management, handoffs and attribution.
• Evaluate, implement and manage marketing tools and integrations as needed, with a bias toward AI-enabled capabilities that improve speed, accuracy or scale.
• Serve as the go-to expert for marketing systems, data, AI tooling and operational best practices.
• Own the evaluation and rollout of AI features across the marketing stack (e.g., HubSpot's native AI tools, predictive lead scoring, AI content and workflow assistants), recommending where they can replace manual work or improve accuracy.

Marketing Operations Manager

• Own the technical vision, architecture, and roadmap for Marketo within the enterprise technology stack
• Ensure platform scalability, performance, security, and governance
• Design and implement advanced Marketo configurations beyond standard administration
• Partner with Marketing, Sales Operations, IT, and Analytics on end-to-end lifecycle and automation initiatives
• Lead, mentor, and develop a team of Marketing Automation Platform Administrators

Manager, Marketing Automation – Marketo

• Own marketing operations end-to-end
• Drive conversion rate optimization across the funnel
• Bring product marketing rigor to our GTM motion
• Build and run customer marketing programs
• Serve as the team's operational backbone
• Use AI to accelerate your output

Marketing Manager – Marketing Ops Manager

• Promote adoption within the university-wide marketing automation platform (Salesforce Marketing Cloud).
• Support the refinement and monitoring of marketing automation KPI's to drive business impact through a performance marketing mindset.
• Collaborate with cross-functional stakeholders to help design multi-channel engagement strategies, capable of adapting to the ever-changing needs of the business.
• Support a best-in-class Marketing Automation QA process to ensure accurate and timely delivery of communications from Salesforce Marketing Cloud.
• Help drive best practices within the Marketing Automation platform and surrounding marketing technology solutions.
• Champion international email compliance initiatives, within Marketing Cloud, in support of CAN-SPAM, CASL, and GDPR.
• Collaborate with the cross-functional stakeholders, including the marketing automation teams to adapt and support prospective communications, with an eye towards optimizing the enrollment experience through relevance and personalization.
• Assist with daily operations within Marketing Cloud, including compliance, troubleshooting, and ongoing enhancements.
• Other responsibilities as assigned

Marketing Automation Manager

• Define and execute the vision for how AI reshapes marketing execution at ServiceTrade
• Design, deploy, and continuously improve AI-powered workflows, agents, and decision systems
• Establish standards for prompt engineering, evaluation, and continuous learning
• Lead rapid experimentation across AI tools and approaches, translating learnings into scaled workflows
• Ensure AI initiatives are tied to business outcomes (pipeline, revenue, efficiency) — not just activity
• Architect scalable, AI-enabled marketing systems across HubSpot, Salesforce, and adjacent tools
• Redesign campaign execution into repeatable, modular systems that can be automated and optimized
• Partner with GTM Engineering to evolve system architecture, integrations, and data flows
• Identify and eliminate manual, fragmented processes — replacing them with intelligent automation
• Build next-generation attribution models that connect activity to pipeline to revenue
• Design AI-driven monitoring and reporting systems that continuously surface what's working, what's not, and where to optimize
• Leverage AI to uncover insights and opportunities beyond standard reporting
• Translate complex data into clear, strategic recommendations for leadership
• Own lifecycle strategy and implementation in partnership with GTM Engineering
• Evolve how we detect, score, prioritize, nurture, and hand off ICP accounts to drive higher-quality pipeline
• Build intelligent scoring, routing, and segmentation models using behavioral and firmographic data
• Continuously optimize funnel conversion through structured experimentation and AI-driven insights
• Build a repeatable, scalable campaign operating system — planning, execution, QA, measurement
• Standardize frameworks, templates, and processes across the team
• Ensure every campaign is measurable, optimized, and continuously improving
• Drive adoption of new systems, workflows, and ways of working across marketing
• Partner cross-functionally to align on processes, data, and performance expectations
• Mentor team members and elevate overall marketing operations maturity

Marketing Operations – AI Strategist

• Manage processes and projects that keep the brand marketing operations team running smoothly
• Ensure the day-to-day needs of the North America marketing team are met
• Maintain project timelines, templates, and recaps in an organized fashion
• Manage reporting dashboards and organize documents for reporting requests (monthly, quarterly, seasonally, yearly)
• Source and organize North America-specific seasonal information, requests, and details for inclusion in NA communications
• Organize SharePoint, Asana, deck templates, and other administrative tasks
• Coordinate meetings, scheduling, and follow-up
• Support other needs across the Integrated Marketing Team as necessary

Marketing Operations Associate

• Build, maintain, and optimize outreach cadences in Salesloft, including prospecting sequences, nurture tracks, and follow-up campaigns across the Marketing team’s target audiences.
• Pull, clean, and segment prospect lists from CRM and third-party data sources.
• Set up and manage email campaigns and automation workflows, ensuring accurate audience targeting, scheduling, and tracking.
• Maintain data hygiene across CRM and marketing platforms, including deduplication, list segmentation, and contact record accuracy.
• Monitor and report on cadence and campaign performance metrics; surface findings and recommendations to team leadership.
• Serve as the day-to-day administrator for Salesloft and other marketing automation tools.
• Support the planning and execution of marketing events, including logistics coordination, vendor communication, and materials preparation.
• Assist with the production and management of marketing collateral, including coordinating with designers, tracking revisions, and managing distribution.
• Support content production across channels, including drafting copy, proofreading, and maintaining the editorial calendar.
• Manage task tracking and project timelines across marketing initiatives in Monday.com.
• Maintain and manipulate marketing data and reporting using Excel, including list management, campaign tracking, and ad hoc analysis.
• Maintain a professional disposition with internal and external parties, particularly when managing competing deadlines.
• Comply with all regulatory requirements, policies, procedures, and best practices.
• Perform other duties as assigned.

Marketing Operations Coordinator

• Support day-to-day HubSpot tasks including contact management, list building, workflow updates, property creation, form management and report and dashboard creation
• Help maintain and resolve field mapping issues, sync errors, and data consistency
• Support enrichment workflows using tools like ZoomInfo, Clay, or similar platforms to keep data accurate
• Execute ongoing data hygiene work including deduplication, field standardization, list cleanup, and segmentation
• Support HubSpot workflow builds and updates that support campaign launches, and lead routing
• Build and manage email sequences in Outreach.io , create and maintain prospect views and lists, and manage Chili Piper Rules and Routers
• Document workflows, processes, and field definitions to support team knowledge and continuity

Marketing Operations jobs in Utah

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Senior Marketing Operations Manager

Marketing Operations Manager

Manager, Marketing Automation – Marketo

Marketing Manager – Marketing Ops Manager

Marketing Automation Manager

Marketing Operations – AI Strategist

Marketing Operations Associate

Marketing Operations Coordinator

Marketing Operations Manager