Marketing Operations

• Build, maintain, and optimize outreach cadences in Salesloft, including prospecting sequences, nurture tracks, and follow-up campaigns across the Marketing team’s target audiences.
• Pull, clean, and segment prospect lists from CRM and third-party data sources.
• Set up and manage email campaigns and automation workflows, ensuring accurate audience targeting, scheduling, and tracking.
• Maintain data hygiene across CRM and marketing platforms, including deduplication, list segmentation, and contact record accuracy.
• Monitor and report on cadence and campaign performance metrics; surface findings and recommendations to team leadership.
• Serve as the day-to-day administrator for Salesloft and other marketing automation tools.
• Support the planning and execution of marketing events, including logistics coordination, vendor communication, and materials preparation.
• Assist with the production and management of marketing collateral, including coordinating with designers, tracking revisions, and managing distribution.
• Support content production across channels, including drafting copy, proofreading, and maintaining the editorial calendar.
• Manage task tracking and project timelines across marketing initiatives in Monday.com.
• Maintain and manipulate marketing data and reporting using Excel, including list management, campaign tracking, and ad hoc analysis.
• Maintain a professional disposition with internal and external parties, particularly when managing competing deadlines.
• Comply with all regulatory requirements, policies, procedures, and best practices.
• Perform other duties as assigned.

Marketing Operations Coordinator

• Support day-to-day HubSpot tasks including contact management, list building, workflow updates, property creation, form management and report and dashboard creation
• Help maintain and resolve field mapping issues, sync errors, and data consistency
• Support enrichment workflows using tools like ZoomInfo, Clay, or similar platforms to keep data accurate
• Execute ongoing data hygiene work including deduplication, field standardization, list cleanup, and segmentation
• Support HubSpot workflow builds and updates that support campaign launches, and lead routing
• Build and manage email sequences in Outreach.io , create and maintain prospect views and lists, and manage Chili Piper Rules and Routers
• Document workflows, processes, and field definitions to support team knowledge and continuity

Marketing Operations Manager

• Design and manage lifecycle marketing programs that support lead generation, activation, and engagement
• Build and optimize automated marketing campaigns across multiple channels
• Develop lifecycle workflows that improve lead conversion, customer engagement, and retention
• Manage marketing automation platforms such as Marketo, HubSpot, or other MAP tools
• Ensure proper Salesforce CRM integration and data flow
• Build and maintain marketing dashboards and reporting frameworks
• Monitor campaign performance and key engagement metrics
• Support enterprise client marketing initiatives and operational programs

Senior Marketing Operations Lead – Lifecycle & Automation

• Support data-driven marketing initiatives
• Manage key platforms, tools, and processes
• Lead a team of marketing operations professionals
• Develop standardized marketing processes
• Oversee the build and maintenance of dashboards
• Deliver ongoing analytics and insights
• Manage marketing data ownership

• Drive the end-to-end execution of multi-channel marketing programs
• Manage email program including list management, drip sequences, and customer communications
• Conceptualize and develop high-impact collateral like eBooks, white papers, and blogs
• Collaborate with Sales and Account Management teams to support webinars and trade shows
• Partner with external agency
• Report critical performance metrics in collaboration with SVP of Growth and Partnerships

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