Marketing

• Проектування ефективних маркетингових воронок;• Створення user-flow на цільових сторінках;• Генерувати гіпотези та валідувати їх через величезну кількість A/B тестів;• Аналіз воронок прямих та непрямих конкурентів;• Аналіз поведінки користувачів через внутришні інструменти аналітики;• Тісна взаємодія з сильною командою дизайнерів, розробників та аналітиків.

Marketing Designer

• Demand Generation: Build and manage repeatable demand generation systems that ensure a steady stream of interest from our ICP.
• Strategize and execute multi-channel campaigns, including events (like webinars and conferences), to ensure high visibility within target regions and topics.
• Scoring Optimization: Own the definition and delivery of Sales Qualified Leads (SQLs).
• Develop and maintain a clean, accessible lead scoring system within HubSpot and Salesforce to ensure contacts are routed to the right campaigns and sales reps at the optimal time.
• Continuously refine lead criteria based on sales feedback and conversion data.
• Automated Nurture: Transform our existing database into a revenue engine.
• Design, build, and optimize automated, highly segmented nurture sequences that provide continuous value.
• Ensure we stay top-of-mind for prospects not yet in a buying window, positioning our company as the primary choice when that window opens.
• Expansion & LTV Maximization: Partner with Customer Success and Sales to identify expansion opportunities within our current partner base.
• Execute targeted communications and customer-marketing initiatives that drive upsells, renewals, and increased Lifetime Value (LTV).
• Tech Stack: Leverage HubSpot, Salesforce, and Gong to execute and analyze outreach.
• Use Gong to analyze prospect sentiment and market objections, using those insights to refine messaging in real-time.
• Ensure all data is accurately maintained to provide a single source of truth for the revenue team.
• Data-Driven Iteration: Regularly analyze outreach data and funnel metrics to diagnose inefficiencies. You will be expected to propose and execute course corrections based on what the data shows is (or isn't) working, moving from hypothesis to execution with speed.

Field Marketing Manager

• Plan, launch, and manage ad campaigns on Facebook, TikTok, and Google UAC targeting relevant iGaming audiences;
• Optimize campaign performance across all platforms to maximize ROMI and player acquisition;
• Analyze campaign data, generate performance reports, and identify improvement areas across Facebook, TikTok, and Google UAC;
• Collaborate with creative and content teams to develop effective ad assets tailored to each platform's format and audience;
• Stay updated on Facebook, TikTok, and Google Ads policies and platform updates, especially those affecting iGaming;
• Conduct A/B testing (creatives, audiences, bidding strategies) to improve ad performance and user engagement;
• Manage and scale UAC campaigns, including creative asset feeds and audience signals for Google's automated bidding;
• Monitor competitors and market trends across paid social and Google to identify new opportunities.

Media Buyer

• Own the email and SMS lifecycle marketing strategy and calendar, balancing promotional, educational, seasonal, and retention-focused initiatives.
• Build, optimize, and maintain automated lifecycle flows, including: Welcome Series, Appointment Booking & Reminder Flows, New Customer Onboarding, Post-Appointment Follow-Up, Grooming Reminder Flows, Customer Reactivation (Win-Back), Subscription & Membership Communications, Review & Referral Campaigns.
• Develop and manage advanced customer segmentation based on behavior, appointment history, engagement, and lifecycle stage.
• Create, build, test, and launch ongoing email and SMS campaigns that drive bookings and customer engagement.
• Monitor, analyze, and optimize lifecycle performance across key metrics.

Lifecycle Marketing Manager

• Regional Growth Engine: Make sure NORDICS B2B grows through aggressive lead generation and brand awareness.
• Outbound Strategy: Build and execute complex, multi-language outbound sequences that cut through the noise.
• Local Events: End-to-end ownership of local industry events, user conferences, and webinars in the region.
• Cross-Functional Synergy: Collaborate with performance marketing on ABM initiatives and localized retargeting.
• Analytics & Reporting: Monitor campaign performance, produce executive-level reporting, and recommend data-driven optimizations.
• Localization & Messaging: Adapt ElevenLabs’ global voice to resonate deeply with the Spanish and Italian business cultures.

B2B Marketing Lead

• Develop and execute a clear, data-driven marketing strategy focused on growth and lead generation.
• Manage and optimize digital marketing channels, including SEO, Google Ads, LinkedIn, email, YouTube, and more.
• Drive marketing initiatives that support B2B sales, brand awareness, and customer engagement.
• Create and oversee end-to-end campaigns with strong messaging, calls to action, and landing page strategy.
• Collaborate with creatives, writers, and designers to deliver assets that convert.
• Monitor campaign performance and iterate based on real-time data and results.
• Maintain consistent brand voice and messaging across all channels.
• Guide the creation of high-quality content: website pages, blog posts, whitepapers, video scripts, and more.
• Ensure all content speaks clearly to target audiences—especially decision-makers in regulated industries.
• Track performance metrics (conversion rates, CPL, CTR, ROI) and adjust strategies accordingly.
• Use tools like Google Analytics, Ahrefs, Pipedrive, and ad platforms to report on results and forecast trends.
• Work closely with sales, tech, and leadership teams to align messaging and strategy.
• Understand client personas and feedback to inform campaign direction and prioritization.

Senior Marketing Manager

• Researches, develops and plans traditional media including television, cable, radio and out-of-home for assigned clients.
• Presents media plans to account management personnel and clients.
• Gathers, organizes and presents competitive research and spending data.
• Works hand-in-hand with the Account Service team.
• Maintains effective relationships with clients and co-op personnel.
• Requests television and radio avails from station representatives.
• Generates initial rating estimates.
• Negotiates lower rates and special time parameters.
• Approves makegoods if the station does not run a spot as ordered.
• Analyzes and writes a rationale for any over or under deliveries.

Senior Media Planner/Buyer

• Marketing Strategy Execution: Collaborate with the founder to execute and enhance existing marketing strategies, coordinating initiatives across various channels.
• Social Media Management: Oversee all organic social media activities, ensuring content is engaging and aligns with strategic business goals. Manage social engagement, including monitoring comments/DMs and routing high-intent inquiries appropriately.
• Content Operations: Transform and distribute existing content across multiple platforms to maximize reach and impact.
• Marketing Analytics: Conduct in-depth analysis of marketing campaigns to measure effectiveness and guide adjustments for continuous improvement.
• Vendor Management: Serve as the primary contact with marketing agencies, ensuring alignment on strategy execution and deliverables.
• Business Development Support: Facilitate lead generation activities and support business development efforts, potentially including event attendance and networking.
• Client Intake Support (Future Potential): Assist in evolving the client success program, enhancing engagement and onboarding processes.
• Light Recruiting Support: Aid in initial candidate screenings during peak hiring phases, not as a primary recruiter but as support to streamline processes.
• Value Proposition Communication: Clarify and communicate Rikka Law’s unique value proposition across privacy law, AI governance, commercial legal services, government services, Rikka Academy, and thought leadership initiatives.

Global Marketing Manager

• Own digital media strategy implementation, execution, and performance for a key enterprise client
• Work cross-functionally with Clients, Brand Managers, Business Analytics, Creative and Media Planners to execute campaigns
• Build digital marketing campaigns in Meta Ads, Google Ads, Connected TV and programmatic DSP platforms
• Monitor campaign performance and spend pacing for dozens of campaigns across multiple buying platforms
• Translate campaign performance data into clear insights and strategic recommendations for clients
• Serve as a primary contact for digital media performance, confidently presenting performance, insights, and recommendations
• Support the larger digital media team with campaign across the agency builds, monitoring & reporting

Senior Digital Media Buyer

• You will be responsible for driving the growth of our company’s brands through the development of key market and national retail programs for our Food channel.
• Work with marketing leadership to understand the national shopper marketing strategy, key shopper data, affinities, and insights to develop and implement customized support plans meeting the needs of retailers and markets.
• Develop the annual channel strategy, creating and executing relevant plans that drive sales, buy rate and HH penetration while increasing trial and awareness.
• Develop budgets at the channel and retailer level, as well as plans in coordination with the marketing, trade marketing, events and sales teams.
• Build and maintain strong relationships with key internal and external stakeholders, including retail partners and sales teams.
• Collaborate cross-functionally with Sales, Insights, Marketing, and eCommerce to develop and execute Food Channel strategy, customizing plans by market and retailer as needed.
• Monitor evolving market, consumer, and shopper trends through agency partners, synthesizing and socializing relevant findings with Sales and cross-functional teams.
• Direct agency partners and internal creative services teams in developing marketing materials that effectively support channel programming.

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