Lead Shopper Marketing Manager

Talking Rain Beverage Co®, makers of Sparkling Ice

Lead Shopper Marketing Manager responsible for driving growth of Talking Rain's brands through strategic retail programs. Collaborate cross-functionally to optimize marketing strategies and engage customers.

Posted 6/10/2026full-timeRemote • 🌎 Anywhere in the WorldSenior💰 $122,000 - $152,000 per yearWebsite

About the role

Key responsibilities & impact

You will be responsible for driving the growth of our company’s brands through the development of key market and national retail programs for our Food channel.
Work with marketing leadership to understand the national shopper marketing strategy, key shopper data, affinities, and insights to develop and implement customized support plans meeting the needs of retailers and markets.
Develop the annual channel strategy, creating and executing relevant plans that drive sales, buy rate and HH penetration while increasing trial and awareness.
Develop budgets at the channel and retailer level, as well as plans in coordination with the marketing, trade marketing, events and sales teams.
Build and maintain strong relationships with key internal and external stakeholders, including retail partners and sales teams.
Collaborate cross-functionally with Sales, Insights, Marketing, and eCommerce to develop and execute Food Channel strategy, customizing plans by market and retailer as needed.
Monitor evolving market, consumer, and shopper trends through agency partners, synthesizing and socializing relevant findings with Sales and cross-functional teams.
Direct agency partners and internal creative services teams in developing marketing materials that effectively support channel programming.

Requirements

What you’ll need

Bachelor’s degree in Marketing or related field preferred; equivalent experience accepted.
Minimum 6+ years of recent experience in Shopper Marketing, Retail Marketing or Brand, ideally in CPG, specifically within beverage and with distributors.
Direct experience managing Albertsons and/or Kroger preferred.
Proven ability to lead annual planning, manage budgets, and drive cross-functional projects from strategy through execution.
Proficiency in Microsoft Office Suite and syndicated data platforms (IRI, Nielsen, Stratum, Symphony AI).
Excellent communication skills - written, verbal, and in-person.
Self-starter who takes ownership of new challenges without waiting for a playbook and navigates ambiguity with confidence and sound judgment.
Ability to travel up to 25%.

Benefits

Comp & perks

Three Weeks of Vacation per calendar year.
FMLA qualifying Rain Makers receive six weeks of paid parental leave.
Flexibility Stipend.
Relocation Available (when available).
401k with Immediate Vesting.
Fitness Reimbursements.
Medical/Dental/Vision.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Shopper MarketingRetail MarketingBrand ManagementBudget ManagementCross-functional Project ManagementMarket Strategy DevelopmentSales Strategy ExecutionConsumer Insights AnalysisMarketing Material DevelopmentData Analysis

Soft Skills

CommunicationLeadershipRelationship BuildingSelf-starterOwnershipNavigating AmbiguityJudgmentCollaborationStrategic ThinkingProblem Solving