Talking Rain Beverage Co®, makers of Sparkling Ice

Marketing

• You will be responsible for driving the growth of our company’s brands through the development of key market and national retail programs for our Food channel.
• Work with marketing leadership to understand the national shopper marketing strategy, key shopper data, affinities, and insights to develop and implement customized support plans meeting the needs of retailers and markets.
• Develop the annual channel strategy, creating and executing relevant plans that drive sales, buy rate and HH penetration while increasing trial and awareness.
• Develop budgets at the channel and retailer level, as well as plans in coordination with the marketing, trade marketing, events and sales teams.
• Build and maintain strong relationships with key internal and external stakeholders, including retail partners and sales teams.
• Collaborate cross-functionally with Sales, Insights, Marketing, and eCommerce to develop and execute Food Channel strategy, customizing plans by market and retailer as needed.
• Monitor evolving market, consumer, and shopper trends through agency partners, synthesizing and socializing relevant findings with Sales and cross-functional teams.
• Direct agency partners and internal creative services teams in developing marketing materials that effectively support channel programming.

Lead Shopper Marketing Manager