Marketing

• Develop and lead the execution of Brand email strategy
• Partner with the broader Growth Marketing team
• Own the strategy and governance of our owned digital video inventory
• Partner with Analytics, Product, and Digital teams
• Brief in creative partners
• Establish clear success metrics and measurement frameworks
• Lead a test-and-learn agenda

Manager, Lifecycle Marketing

• Partner with campaign stakeholders to understand marketing goals, audience strategies, and success metrics
• Ensure campaign plans are clearly defined, aligned to business objectives, and ready for execution
• Validate timelines, dependencies, and readiness across all contributing functions
• Serve as the primary liaison between campaign owners and Marketing Performance functions
• Coordinate efforts across teams to ensure alignment on campaign requirements, timelines, and deliverables
• Facilitate working sessions to drive clarity, resolve dependencies, and align execution plans
• Ensure all components required for campaign execution are aligned
• Drive campaign readiness processes, ensuring campaigns are prepared for launch with consistency and quality
• Identify risks, gaps, or misalignment early and coordinate resolution across teams
• Oversee campaign activation progress across teams
• Provide visibility into campaign status, risks, and key milestones to stakeholders
• Support issue resolution and escalation management for campaign-related challenges
• Develop and maintain standardized campaign activation processes, frameworks, and playbooks
• Drive consistency in campaign intake, planning, and execution across regions and teams
• Enable scalable execution through reusable templates, workflows, and best practices
• Coordinate with Insights & Reporting teams to monitor campaign performance
• Ensure campaign performance data is captured accurately and aligned to measurement frameworks
• Support optimization efforts by aligning stakeholders on performance insights and recommended actions

Marketing Activation Manager

• Attract and activate agencies
• Build trust in the channel
• Own events end to end
• Sharpen the story
• Architect HubSpot
• Run loyalty and incentives
• Read the market
• Maintain the infrastructure for Ember
• Support the long cycle
• Set and report KPIs
• Partner cross-functionally
• Shape strategy

Senior Marketing Lead, B2B

• Develop integrated marketing strategies for culinary programs, cooking classes, and culinary-led experiences aligned with enterprise and GTM priorities.
• Translate customer behavior, class performance data, and culinary trends into focused strategies that drive trial, repeat attendance, and class-to-hardgoods cross-sell.
• Serve as Sur La Table's internal culinary authority — track food trends, ingredient moments, chef culture, and culinary media to inform integrated marketing strategy across all categories.
• Identify relevant culinary trends (seasonal ingredients, cooking techniques, food movements, dining culture) and translate them into marketing opportunities: content angles, product storytelling, social hooks, partnerships, and campaign themes.
• Develop and own integrated briefs for Culinary initiatives — including class launches, seasonal programs, chef and creator partnerships, and culinary-led brand moments — translating program insights and trend intelligence into clear, actionable direction for creative and channel teams.
• Partner cross-functionally with Creative, Social, PR, Site & Digital, Email & SMS, Store Ops, Culinary Operations, and Culinary Programming to align messaging, timing, and execution across touchpoints.
• Support quarterly and seasonal GTM planning with a Culinary lens, prioritizing initiatives based on customer impact, brand equity, and commercial opportunity.
• Track performance of Culinary marketing initiatives in partnership with Marketing Ops and Analytics, using insights to optimize future planning, messaging strategy, and class experience design.

Integrated Marketing Manager, Culinary

• Collaborate with national marketing team functions to build actionable campaigns. This includes writing briefs that guide the development of daily creative assets with key images and messaging.
• Collaborate with hub sales team and production team to align on the timing of new product launches, restocks on existing products and overall product mix strategy
• Develop, implement, and analyze marketing strategies and initiatives
• Coordinate market planning and execution with sales & marketing stakeholders to build marketing event and program calendars to increase awareness, drive engagement, generate leads, and support conversion rates.
• Support national and hub initiatives to deliver business goals and build brand loyalty.
• Produce and maintain (in collaboration with other hub marketing members) a marketing calendar that includes product launches, local activations, paid/earned media, and other support around the campaigns.
• Research and develop POV on local market opportunities and buying trends based on an assessment of current and potential customers as well as a review of relevant competitors.
• Managing local marketing budget. Conduct post-event/campaign evaluations and ROI analysis; report and share results and recommendations with sales team and marketing teams; pivot strategy to align with findings.
• Collaborate and share best practices, lessons learned and post-recaps with Regional Marketing team during weekly calls.
• Successfully prioritize and manage multiple projects simultaneously while meeting deadlines and budgets.
• Build strong relationships with partners.

Marketing Manager

• Serve as the primary marketing contact for strategic channel partners, distributors, and reseller relationships across North America and EMEA
• Partner closely with Account Managers and Partner Sales team to develop and execute joint go-to-market plans aligned to growth objectives
• Manage a high volume of partner marketing activities, requests, campaigns, and enablement initiatives across multiple stakeholders and geographies
• Plan and execute co-branded marketing campaigns including webinars, virtual events, email campaigns, digital programs, field marketing activities, and partner-led demand generation initiatives
• Coordinate partner participation in industry events, trade shows, partner conferences, and regional marketing activities
• Administer and track MDF (Market Development Funds), incentive and co-marketing programs, including proposal review, budget tracking, ROI measurement, and reporting
• Collaborate with marketing stakeholders to adapt messaging, content, and campaign assets for channel partner use
• Develop partner-facing sales and marketing materials, campaign toolkits, presentations, and enablement resources
• Drive partner engagement through regular communication, marketing planning sessions, and quarterly business reviews
• Monitor and report on partner marketing performance metrics including campaign engagement, lead generation, pipeline influence, and ROI
• Help improve and scale partner engagement processes, workflows, and operational efficiency as the channel organization grows

Partner Marketing Manager

• Identify, develop, and implement an impactful engagement strategy with disease-state Key Thought Leaders (KTLs) in their assigned region that drives appropriate advocacy for OGSIVEO and future sarcoma brands; generate insights that inform brand strategy and positioning.
• Represent SpringWorks and the brand as the critical point of contact with KTLs and Medical Experts.
• Create and maintain accurate and detailed KTL and key stakeholder lists, engagement strategy and action plans to contribute to brand lifecycle management.
• Working with Brand and Regional Marketing, implement and measure national and regional congress strategy with a particular focus on recruiting, organizing, and moderating the meetings and discussions with KTLs to advance business objectives.
• Develop clear and fully aligned KPI measurement linked to national- and local-level plans.

Regional Marketing Lead – Desmoid Tumors

• Define the U.S. commercial growth strategy and build a scalable growth engine
• Evolve our ambitious subscriber growth, revenue targets, optimize CAC/LTV, scale growth channel and prioritize investment
• Experiment and unlock new acquisition levers (digital, partnerships, referrals, community IRL, emails, content, social media, affiliate)
• Strengthen & orchestrate Go-to-market strategies internally and with agencies
• Champion customer satisfaction as a growth driver: Optimize customer journey to improve conversion rate, onboarding and eliminate friction points
• Define the north-star digital experience from discovery to support
• Strengthen welo’s value proposition and differentiation continuously
• Oversee the creation of a distinctive brand narrative, positioning, consistency across touchpoints, and build brand awareness
• Lead a social-first marketing approach: oversee the development of content strategies & Leverage creators, communities, partnerships and emerging platforms
• Build referral and advocacy programs that scale organically
• Leverage the power of Public Relations and be our Spokesperson in the US for welo
• Act as a growth locomotive across the organization and influence welo priorities with shared services
• Lead and develop a multidisciplinary squad of ~8 experts
• Build a high-performance, ownership-driven, experimentation and growth mindset culture
• Own marketing investment allocation and ROI
• Establish clear KPIs, dashboards

Director of Commercial Strategy – Marketing

• Promote and sell franchise services in the assigned territory to meet or exceed assigned sales goals.
• Grow and develop the customer base by utilizing a systematic process to identify new prospects and to contact and follow up with customers routinely.
• Make repeated contact calls to build relationships and educate customers on why PuroClean® is the best cleaning and restoration company.
• Provide and communicate clear, accurate pretesting, service scoping, and job estimates.
• Monitor and follow up on all assigned jobs to ensure customer needs are met.

Marketing Representative

• Lead US + CA marketing strategy across major product, feature, and brand moments—ensuring strong regional planning, clear priorities, and high-quality execution.
• Partner closely with the other regional marketing directors (EMEA, APAC, etc) to deliver the creative toolkits, frameworks and assets they need to launch localized versions of these campaigns in their regions.
• Own the development of integrated campaign strategies for the Americas, from brief through launch and optimization.
• Partner cross-functionally with Product Marketing, Creative, Growth, PR/Comms, Social, Lifecycle, Retail, Commercial, and international counterparts to bring launches to market in a cohesive way.
• Translate company and product priorities into clear, differentiated regional narratives and marketing plans.
• Drive alignment across a fast-moving, matrixed organization, bringing clarity to timelines, responsibilities, decision points, and tradeoffs.
• Help ensure campaign work is both strategically strong and operationally executable across channels.
• Use performance signals, customer understanding, and market context to refine plans and improve impact over time.
• Contribute to how Oura shows up in the US, our biggest market, while balancing brand-building with business performance.
• Mentor and elevate brand marketing talent, while raising the bar for strategic thinking, communication, and integrated execution across the team.

Marketing jobs in West Virginia

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