Director of Commercial Strategy – Marketing

Cogeco Connexion

Director of Commercial Strategy & Marketing at welo redefining the digital telco landscape in the U.S. Leading growth strategies and a multidisciplinary team to scale the business.

Posted 6/10/2026full-timeColumbus • Ohio, Virginia, West Virginia • 🇺🇸 United StatesLeadWebsite

Tech Stack

Tools & technologies

About the role

Key responsibilities & impact

Define the U.S. commercial growth strategy and build a scalable growth engine
Evolve our ambitious subscriber growth, revenue targets, optimize CAC/LTV, scale growth channel and prioritize investment
Experiment and unlock new acquisition levers (digital, partnerships, referrals, community IRL, emails, content, social media, affiliate)
Strengthen & orchestrate Go-to-market strategies internally and with agencies
Champion customer satisfaction as a growth driver: Optimize customer journey to improve conversion rate, onboarding and eliminate friction points
Define the north-star digital experience from discovery to support
Strengthen welo’s value proposition and differentiation continuously
Oversee the creation of a distinctive brand narrative, positioning, consistency across touchpoints, and build brand awareness
Lead a social-first marketing approach: oversee the development of content strategies & Leverage creators, communities, partnerships and emerging platforms
Build referral and advocacy programs that scale organically
Leverage the power of Public Relations and be our Spokesperson in the US for welo
Act as a growth locomotive across the organization and influence welo priorities with shared services
Lead and develop a multidisciplinary squad of ~8 experts
Build a high-performance, ownership-driven, experimentation and growth mindset culture
Own marketing investment allocation and ROI
Establish clear KPIs, dashboards

Requirements

What you’ll need

Bachelor's or master's degree in communication/marketing or other related field
10-15+ years in marketing, growth, or commercial leadership roles
Proven track record scaling a digital-first brand or business
Strong experience in growth marketing, digital and brand
Experience in telecom, connectivity, subscription, or adjacent industries strongly preferred
Experience launching or scaling in the U.S. market
Experience managing multidisciplinary teams

Benefits

Comp & perks

Health insurance
Professional development opportunities
Accommodations for recruitment process

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

growth strategycustomer journey optimizationdigital marketingcontent strategybrand positioningKPI establishmentROI analysisacquisition strategiessocial media marketingpublic relations

Soft Skills

leadershipteam developmentcommunicationcollaborationcustomer satisfaction focusexperimentation mindsetinfluenceownership-driven culturestrategic thinkingproblem-solving

Certifications

Bachelor's degreeMaster's degree