Marketing

• Partner with campaign stakeholders to understand marketing goals, audience strategies, and success metrics
• Ensure campaign plans are clearly defined, aligned to business objectives, and ready for execution
• Validate timelines, dependencies, and readiness across all contributing functions
• Serve as the primary liaison between campaign owners and Marketing Performance functions
• Coordinate efforts across teams to ensure alignment on campaign requirements, timelines, and deliverables
• Facilitate working sessions to drive clarity, resolve dependencies, and align execution plans
• Ensure all components required for campaign execution are aligned
• Drive campaign readiness processes, ensuring campaigns are prepared for launch with consistency and quality
• Identify risks, gaps, or misalignment early and coordinate resolution across teams
• Oversee campaign activation progress across teams
• Provide visibility into campaign status, risks, and key milestones to stakeholders
• Support issue resolution and escalation management for campaign-related challenges
• Develop and maintain standardized campaign activation processes, frameworks, and playbooks
• Drive consistency in campaign intake, planning, and execution across regions and teams
• Enable scalable execution through reusable templates, workflows, and best practices
• Coordinate with Insights & Reporting teams to monitor campaign performance
• Ensure campaign performance data is captured accurately and aligned to measurement frameworks
• Support optimization efforts by aligning stakeholders on performance insights and recommended actions

Marketing Activation Manager

• Own the full B2B marketing function: brand, demand generation, field and events marketing, RFPs, customer advocacy, product marketing, sales enablement, lifecycle and growth marketing.
• Lead product marketing as a core competency: market intelligence, client engagement and advocacy, competitive positioning, go-to-market launches, pricing and packaging strategy, and sales enablement that actually changes how a sales team sells. We use the Challenger methodology, and need someone familiar with how to sell, market, engage and communicate within that framework.
• Build and execute a revenue marketing strategy where every investment connects to pipeline, revenue, and retention outcomes, not traffic, impressions, or MQL volume.
• Drive the RFP function in partnership with Sales. This is a meaningful part of how we win new business in the public sector, and it needs to be treated as a strategic capability, not a reactive one.
• Own the entire demand gen engine, which is not only our digital channels but also includes events as one of our most important marketing channels.
• Oversee brand strategy and compliance across all external touchpoints, including earned media, events, digital, and content; serve as the steward of HopSkipDrive's voice and positioning.
• Partner tightly with Sales and Customer Success on ICP, pipeline targets, lead quality standards, and expansion signals; hold Marketing accountable to the same revenue goals Sales is held to.
• Build a lifecycle and growth marketing engine that reduces churn, drives expansion, and improves net revenue retention.
• Oversee the marketing tech stack, attribution, lead scoring, and the data infrastructure that makes revenue marketing possible.
• Drive the AI transformation of the marketing team’s capabilities, incorporating AI into every facet of the operating model. The expectation isn't that we grow our way to output; it's that we build AI into how the team works so we can scale impact without scaling headcount proportionally.
• Own the marketing budget and be rigorous about ROI, CAC, ROAS, and marketing-sourced revenue as the metrics that matter.

Vice President, Marketing

• Organize, collaborate, and execute regional events.
• Manage the demands of multiple events at once and prioritize accordingly.
• Ensure deadlines are met for all event related activities, logistics, purchases, promotions, and deliverables.
• Manage event supplies and shipping coordination of supplies for all events.
• Collaborate with the team to promote events using Marketo and helping drive registration.
• Regular communication with leadership – updates on event status and logistics, meeting deadlines, budget requirements, etc.
• Manage lead acquisition, processing, nurturing and follow-up, ensuring there is a pre-event, at-event, and post-event strategy to increase engagement.
• Manage and maintain registration lists, event calendar and provide regular updates to the regional team.
• Track and provide reporting on event and campaign metrics.
• Provide administrative support to marketing team as needed.
• Provide onsite support for events when needed.
• Coordinate, collaborate, build, develop, and maintain relationships with vendors as it relates to events.
• Solicit marketing funds from GuidePoint's various vendor partners to help sponsor events.
• Other related duties as needed.
• Adhere to GuidePoint Security Core Values.

Marketing Coordinator

• Attract and activate agencies
• Build trust in the channel
• Own events end to end
• Sharpen the story
• Architect HubSpot
• Run loyalty and incentives
• Read the market
• Maintain the infrastructure for Ember
• Support the long cycle
• Set and report KPIs
• Partner cross-functionally
• Shape strategy

Senior Marketing Lead, B2B

• Develop integrated marketing strategies for culinary programs, cooking classes, and culinary-led experiences aligned with enterprise and GTM priorities.
• Translate customer behavior, class performance data, and culinary trends into focused strategies that drive trial, repeat attendance, and class-to-hardgoods cross-sell.
• Serve as Sur La Table's internal culinary authority — track food trends, ingredient moments, chef culture, and culinary media to inform integrated marketing strategy across all categories.
• Identify relevant culinary trends (seasonal ingredients, cooking techniques, food movements, dining culture) and translate them into marketing opportunities: content angles, product storytelling, social hooks, partnerships, and campaign themes.
• Develop and own integrated briefs for Culinary initiatives — including class launches, seasonal programs, chef and creator partnerships, and culinary-led brand moments — translating program insights and trend intelligence into clear, actionable direction for creative and channel teams.
• Partner cross-functionally with Creative, Social, PR, Site & Digital, Email & SMS, Store Ops, Culinary Operations, and Culinary Programming to align messaging, timing, and execution across touchpoints.
• Support quarterly and seasonal GTM planning with a Culinary lens, prioritizing initiatives based on customer impact, brand equity, and commercial opportunity.
• Track performance of Culinary marketing initiatives in partnership with Marketing Ops and Analytics, using insights to optimize future planning, messaging strategy, and class experience design.

Integrated Marketing Manager, Culinary

• Develop and execute strategies to expand the use of sustainable paving technologies
• Build meaningful relationships with agencies, contractors, and industry partners
• Help customers understand and apply the value of Ingevity’s solutions in real-world settings
• Identify new market opportunities and contribute to regional growth
• Collaborate across teams to support customer needs, demonstrations, and project execution
• Provide hands-on support during paving projects when needed
• Troubleshoot technical challenges and help partners find effective solutions
• Support adoption of product specifications and industry best practices
• Serve as a trusted resource and connection point between customers and internal teams

Technical Marketing Manager – Central Plains, Southwest Region

• Serve as the primary marketing contact for strategic channel partners, distributors, and reseller relationships across North America and EMEA
• Partner closely with Account Managers and Partner Sales team to develop and execute joint go-to-market plans aligned to growth objectives
• Manage a high volume of partner marketing activities, requests, campaigns, and enablement initiatives across multiple stakeholders and geographies
• Plan and execute co-branded marketing campaigns including webinars, virtual events, email campaigns, digital programs, field marketing activities, and partner-led demand generation initiatives
• Coordinate partner participation in industry events, trade shows, partner conferences, and regional marketing activities
• Administer and track MDF (Market Development Funds), incentive and co-marketing programs, including proposal review, budget tracking, ROI measurement, and reporting
• Collaborate with marketing stakeholders to adapt messaging, content, and campaign assets for channel partner use
• Develop partner-facing sales and marketing materials, campaign toolkits, presentations, and enablement resources
• Drive partner engagement through regular communication, marketing planning sessions, and quarterly business reviews
• Monitor and report on partner marketing performance metrics including campaign engagement, lead generation, pipeline influence, and ROI
• Help improve and scale partner engagement processes, workflows, and operational efficiency as the channel organization grows

Partner Marketing Manager

• Promote and sell franchise services in the assigned territory to meet or exceed assigned sales goals.
• Grow and develop the customer base by utilizing a systematic process to identify new prospects and to contact and follow up with customers routinely.
• Make repeated contact calls to build relationships and educate customers on why PuroClean® is the best cleaning and restoration company.
• Provide and communicate clear, accurate pretesting, service scoping, and job estimates.
• Monitor and follow up on all assigned jobs to ensure customer needs are met.

Marketing Representative

• Plan marketing projects and activities with accountability for successful completion
• Partner closely with key thought leaders to anticipate market changes
• Collect and interpret voice of customer (VOC) to define product requirements

Senior Field Marketing Manager

• Partner demand generation. Build and run marketing programs that drive inbound referral pipeline from CPAs, brokers, and embedded partners across the Acrisure ecosystem and beyond.
• Channel cross-sell programs. Develop structured campaigns targeting specific expansion scenarios within the partner book: clients on payroll only, clients approaching renewal, clients with recent headcount changes.
• Partner enablement content. Build the digital tools partners use to sell. You don’t think about sales enablement, but rather buyer enablement.
• Co-marketing execution. Run joint campaigns with key partners across the Acrisure ecosystem — co-branded assets, co-hosted events, shared outreach sequences.
• Events and trade show management. Own Auris's presence at partner-facing trade shows and industry events.
• Partner-facing webinars and education events. Build and manage a calendar of partner education programs that deepen Auris product knowledge and generate referral activity.
• HubSpot execution. Build and manage partner workflows, campaign tracking, and attribution reporting inside HubSpot.
• AI-assisted production. Deploy AI tooling to scale content output and partner personalization across a large and varied partner network.
• Performance reporting. Own channel-layer metrics: partner-sourced pipeline, partner-influenced expansion MRR, referral conversion rates, and event-sourced pipeline.

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