Channel Marketing Manager

Acrisure

Channel Marketing Manager at Auris driving demand generation through referral and partner networks including CPAs and brokers. Building marketing strategies and executing partner programs to generate a solid pipeline.

Posted 5/31/2026full-timeOklahoma City • Colorado, Oklahoma • 🇺🇸 United StatesSeniorLead💰 $130,000 per yearWebsite

About the role

Key responsibilities & impact

Partner demand generation. Build and run marketing programs that drive inbound referral pipeline from CPAs, brokers, and embedded partners across the Acrisure ecosystem and beyond.
Channel cross-sell programs. Develop structured campaigns targeting specific expansion scenarios within the partner book: clients on payroll only, clients approaching renewal, clients with recent headcount changes.
Partner enablement content. Build the digital tools partners use to sell. You don’t think about sales enablement, but rather buyer enablement.
Co-marketing execution. Run joint campaigns with key partners across the Acrisure ecosystem — co-branded assets, co-hosted events, shared outreach sequences.
Events and trade show management. Own Auris's presence at partner-facing trade shows and industry events.
Partner-facing webinars and education events. Build and manage a calendar of partner education programs that deepen Auris product knowledge and generate referral activity.
HubSpot execution. Build and manage partner workflows, campaign tracking, and attribution reporting inside HubSpot.
AI-assisted production. Deploy AI tooling to scale content output and partner personalization across a large and varied partner network.
Performance reporting. Own channel-layer metrics: partner-sourced pipeline, partner-influenced expansion MRR, referral conversion rates, and event-sourced pipeline.

Requirements

What you’ll need

7+ years in channel marketing, partner marketing, or field marketing
B2B SaaS, fintech, or financial services experience strongly preferred.
Demonstrated ability to build partner demand gen programs where a third party has to care about your product enough to recommend it — and does.
Deep understanding of how CPAs, brokers, or similar intermediaries make referral decisions and what marketing actually moves them.
Hands-on HubSpot proficiency — partner workflows, co-marketing tracking, campaign attribution, and reporting.
Event management experience — trade shows and partner events, from planning through post-event pipeline follow-up.
Familiarity with AI-assisted marketing tools (Clay, enrichment platforms, AI content generation) with results to show for it.
Strong project management instincts — multiple partners, multiple programs, multiple timelines running simultaneously without things slipping.
Clear writing for two different audiences: partners who need to understand Auris, and clients who need to trust it.

Benefits

Comp & perks

Comprehensive medical insurance, dental insurance, and vision insurance
Life and disability insurance
Fertility benefits
Wellness resources
Paid sick time
Generous paid time off and holidays
Employee Assistance Program (EAP)
Complimentary Calm app subscription
Immediate vesting in a 401(k) plan
Health Savings Account (HSA) and Flexible Spending Account (FSA) options
Commuter benefits
Employee discount programs
Paid maternity leave and paid paternity leave (including for adoptive parents)
Legal plan options
Pet insurance coverage
… and so much more! This list is not exhaustive of all available benefits.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

partner demand generationcampaign trackingattribution reportingevent managementAI-assisted marketing toolscontent generationproject managementreferral conversion ratespipeline follow-upbuyer enablement

Soft Skills

clear writingstrong project managementinterpersonal communicationorganizational skillsability to build programsunderstanding of referral decisionscollaborationstrategic thinkingadaptabilitytime management