Marketing

• Own the relationship with the external advertising agency
• Monitor campaign performance using Google Analytics, Looker Studio and other reporting tools
• Analyze website traffic, conversion performance, and marketing KPIs to generate actionable insights alongside the agency
• Develop regular performance reports and recommend optimizations based on data
• Plan, execute, and optimize integrated marketing campaigns that support enrollment goals across multiple product lines
• Manage campaign timelines, budgets, deliverables, and reporting
• Partner with internal stakeholders to align marketing efforts with organizational priorities
• Identify opportunities to improve campaign performance and customer acquisition
• Support development of compelling marketing content across email, web, blog, social media, and paid campaigns
• Ensure messaging is aligned with the NOLS brand voice and strategic objectives
• Collaborate with internal subject matter experts to bring authentic stories to life
• Manage website content updates and collaborate on improvements to user experience and conversion performance
• Ensure website content remains accurate, current, and optimized for prospective students
• Conduct market and competitive research to identify trends, audience needs, and enrollment opportunities
• Translate customer insights into marketing recommendations and campaign improvements
• Partner with Expeditions, Custom Education, Wilderness Medicine, Alumni Trips and Advancement to support organizational initiatives
• Coordinate marketing support for events, launches, and organizational priorities
• Represent the marketing team in cross-functional planning and project discussions

Marketing Manager

• Partner with campaign stakeholders to understand marketing goals, audience strategies, and success metrics
• Ensure campaign plans are clearly defined, aligned to business objectives, and ready for execution
• Validate timelines, dependencies, and readiness across all contributing functions
• Serve as the primary liaison between campaign owners and Marketing Performance functions
• Coordinate efforts across teams to ensure alignment on campaign requirements, timelines, and deliverables
• Facilitate working sessions to drive clarity, resolve dependencies, and align execution plans
• Ensure all components required for campaign execution are aligned
• Drive campaign readiness processes, ensuring campaigns are prepared for launch with consistency and quality
• Identify risks, gaps, or misalignment early and coordinate resolution across teams
• Oversee campaign activation progress across teams
• Provide visibility into campaign status, risks, and key milestones to stakeholders
• Support issue resolution and escalation management for campaign-related challenges
• Develop and maintain standardized campaign activation processes, frameworks, and playbooks
• Drive consistency in campaign intake, planning, and execution across regions and teams
• Enable scalable execution through reusable templates, workflows, and best practices
• Coordinate with Insights & Reporting teams to monitor campaign performance
• Ensure campaign performance data is captured accurately and aligned to measurement frameworks
• Support optimization efforts by aligning stakeholders on performance insights and recommended actions

Marketing Activation Manager

• Attract and activate agencies
• Build trust in the channel
• Own events end to end
• Sharpen the story
• Architect HubSpot
• Run loyalty and incentives
• Read the market
• Maintain the infrastructure for Ember
• Support the long cycle
• Set and report KPIs
• Partner cross-functionally
• Shape strategy

Senior Marketing Lead, B2B

• Serve as the primary marketing contact for strategic channel partners, distributors, and reseller relationships across North America and EMEA
• Partner closely with Account Managers and Partner Sales team to develop and execute joint go-to-market plans aligned to growth objectives
• Manage a high volume of partner marketing activities, requests, campaigns, and enablement initiatives across multiple stakeholders and geographies
• Plan and execute co-branded marketing campaigns including webinars, virtual events, email campaigns, digital programs, field marketing activities, and partner-led demand generation initiatives
• Coordinate partner participation in industry events, trade shows, partner conferences, and regional marketing activities
• Administer and track MDF (Market Development Funds), incentive and co-marketing programs, including proposal review, budget tracking, ROI measurement, and reporting
• Collaborate with marketing stakeholders to adapt messaging, content, and campaign assets for channel partner use
• Develop partner-facing sales and marketing materials, campaign toolkits, presentations, and enablement resources
• Drive partner engagement through regular communication, marketing planning sessions, and quarterly business reviews
• Monitor and report on partner marketing performance metrics including campaign engagement, lead generation, pipeline influence, and ROI
• Help improve and scale partner engagement processes, workflows, and operational efficiency as the channel organization grows

Partner Marketing Manager

• Promote and sell franchise services in the assigned territory to meet or exceed assigned sales goals.
• Grow and develop the customer base by utilizing a systematic process to identify new prospects and to contact and follow up with customers routinely.
• Make repeated contact calls to build relationships and educate customers on why PuroClean® is the best cleaning and restoration company.
• Provide and communicate clear, accurate pretesting, service scoping, and job estimates.
• Monitor and follow up on all assigned jobs to ensure customer needs are met.

Marketing Representative

• Lead US + CA marketing strategy across major product, feature, and brand moments—ensuring strong regional planning, clear priorities, and high-quality execution.
• Partner closely with the other regional marketing directors (EMEA, APAC, etc) to deliver the creative toolkits, frameworks and assets they need to launch localized versions of these campaigns in their regions.
• Own the development of integrated campaign strategies for the Americas, from brief through launch and optimization.
• Partner cross-functionally with Product Marketing, Creative, Growth, PR/Comms, Social, Lifecycle, Retail, Commercial, and international counterparts to bring launches to market in a cohesive way.
• Translate company and product priorities into clear, differentiated regional narratives and marketing plans.
• Drive alignment across a fast-moving, matrixed organization, bringing clarity to timelines, responsibilities, decision points, and tradeoffs.
• Help ensure campaign work is both strategically strong and operationally executable across channels.
• Use performance signals, customer understanding, and market context to refine plans and improve impact over time.
• Contribute to how Oura shows up in the US, our biggest market, while balancing brand-building with business performance.
• Mentor and elevate brand marketing talent, while raising the bar for strategic thinking, communication, and integrated execution across the team.

Director, North America Marketing

• Own and manage paid media strategy and execution across Google Ads, including Search, Demand Gen, Performance Max, and YouTube
• Plan, launch, monitor, and optimize campaigns in Meta Ads Manager
• Aggressively scale campaigns while maintaining or improving CPA, conversion rate, and overall advertising efficiency
• Analyze campaign, audience, creative, and funnel performance to identify opportunities for growth
• Build and execute ongoing testing roadmaps across bidding strategies, audiences, landing pages, creative approaches, and campaign structures
• Develop creative hypotheses and performance-oriented ad concepts, including messaging angles, hooks, and design directions for the creative team to execute
• Partner closely with the creative team to brief, refine, and iterate on concepts based on testing insights and performance data
• Monitor performance daily and make data-driven optimizations to budgets, bids, targeting, placements, messaging, and creative direction using Northbeam
• Identify and test new channels, tactics, and platform features to unlock incremental growth
• Report on performance trends, insights, and recommendations with a strong focus on revenue impact and efficiency metrics

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