Influencer Marketing

• Execute influencer campaign plans in partnership with brand and product teams, contributing to the campaign approach
• Source, evaluate, and pitch influencer talent, ensuring influencers meet brand guidelines and deliver on campaign objectives
• Develop influencer briefing materials that lead to compelling, ownable content
• Support contracts and content approval in partnership with SoFi Legal and Compliance, ensuring content adheres to regulatory guidelines
• Track influencer campaign performance, build campaign reporting, apply learnings to future campaigns
• Partner with media and performance teams to develop influencer assets for paid social channels
• Support influencer and talent hosting at key SoFi events, ensuring partners have a seamless experience
• Coordinate travel logistics and booking for influencers/talent as needed

Influencer Strategist – Contract

• Identify, develop, and manage partnerships with TikTok creators, talent agencies, and MCNs
• Execute growth strategies to expand TikTok channel performance and monetization
• Source and negotiate collaboration deals (content partnerships, campaigns, affiliate programs, etc.)
• Analyze performance metrics (engagement, conversion, ROI) and optimize BD strategies accordingly
• Stay on top of TikTok trends, algorithm changes, and content best practices
• Collaborate cross-functionally with marketing, content, and product teams to align on campaigns
• Build and maintain a strong pipeline of potential partners and opportunities

TikTok Influencer Specialist

• Lead the Influencer and Ambassador motions of Seed’s rapidly growing and profitable business, maximizing sustainable results over time.
• Scale and innovate whitelisted influencer across Meta, YouTube, and TikTok
• Collaborate with Brand/Creative and Marcomms to build full funnel messaging, campaigns, and product launches.
• Nurture existing influencer and KOL relationships and unlock new ones
• Develop and execute tests that drive impact and learnings across the business.
• Manage, build, and develop an exceptional Ambassador/Partnerships team

Head of Influencer

• Partner closely with the broader influencer team to bridge Airbnb's established influencer programs and our owned social strategy, upholding the same high standards for creator selection and content quality across all channels
• Build and maintain relationships with creators and influencers who genuinely reflect Airbnb's brand values, negotiating partnership terms that support a steady flow of high-quality content for our social channels
• Curate the right creators and content for our owned social channels, staying ahead of platform trends and shifts in the social media landscape
• Bring genuine cultural curiosity to the role, drawing on the broader creative landscape — spanning design, art, fashion, music, and beyond — to keep Airbnb's social presence feeling fresh and culturally relevant
• Collaborate cross-functionally with strategic, creative, production, and operational partners to align on campaign goals, brief creative work, and ensure smooth end-to-end execution of influencer content.
• Plan and execute influencer activations, managing end-to-end logistics including itinerary development, on-site coordination, content capture, and post-trip reporting
• Coordinate with external agencies on campaign execution, influencer contracting, and communications to foster authentic storytelling
• Monitor, track, and analyze influencer campaigns using tools such as CreatorIQ and Sprinklr, translating data into actionable insights

Senior Influencer Manager

• Own day-to-day influencer strategy and campaign execution for our Body and Skin product categories.
• Identify, evaluate, and recruit creators who align with our brand, target audiences, and growth objectives.
• Manage the full creator partnership lifecycle, including outreach, product seeding, negotiations, contracts, briefs, approvals, posting schedules, and payment coordination.
• Build strong, long-term relationships with creators, agents, agencies, and other external partners.
• Develop campaign briefs that translate product positioning and business goals into compelling, platform-native content.
• Partner with Performance Creative and Paid Media to identify high-performing creator content for paid amplification, testing, and iteration.
• Secure and track appropriate content usage rights, paid media permissions, and creator whitelisting access.
• Monitor campaign performance across content output, engagement, traffic, customer acquisition, revenue, and other key growth metrics.
• Use performance insights to improve creator selection, campaign concepts, investment decisions, and future testing.
• Maintain organized campaign trackers, budgets, timelines, contracts, content libraries, and reporting.
• Stay current on creator trends, emerging platforms, cultural conversations, and new partnership opportunities across beauty, wellness, and lifestyle.

Influencer Marketing Manager

• Develop and execute scalable influencer marketing strategies aligned with company goals around customer acquisition, engagement, and brand trust
• Identify, segment, vet, and onboard influencer partners who resonate with the active trader audience across YouTube, TikTok, Instagram, LinkedIn, X, and emerging channels
• Partner with Compliance and Legal to ensure influencer content, disclosures, disclaimers, and financial promotions meet regulatory standards (e.g., NFA, CFTC, FTC)
• Negotiate campaign terms and compensation that create mutually beneficial relationships
• Maintain long-term partnerships with brand-aligned influencers and financial content creators
• Oversee end-to-end campaign management from concept through execution to performance review
• Collaborate with Product and Growth Marketing to integrate influencer content into broader campaigns
• Own content scripting and creative direction, providing creators with briefs, talking points, and hands-on support to produce on-brand, compliant content
• Define, track, and analyze campaign KPIs (acquisition, engagement, conversions, and cost per acquisition), conduct A/B testing, and deliver data-driven recommendations
• Support international growth by adapting creator strategy to regional audiences, platforms, and compliance requirements

Creator, Influencer Manager

• Create, film, edit, and publish content for TikTok, Instagram Reels, YouTube Shorts, and Discord.
• Capture content at RazerStore events, product launches, creator visits, and community activations.
• Develop content concepts that showcase products, gaming culture, and the RazerStore experience.
• Source, vet, and shortlist creators, streamers, esports talent, and gaming communities.
• Conduct influencer outreach and relationship management.
• Coordinate creator visits, product seeding, campaign deliverables, and event participation.
• Maintain influencer databases and track campaign performance.
• Support GameFests, launch parties, watch parties, and creator meet-and-greets.
• Build relationships with colleges, esports clubs, and gaming communities.
• Help drive attendance and awareness for in-store activations.

Contract Content & Influencer Marketing Specialist

• Own the end-to-end execution of influencer campaigns, managing everything from creator briefing and contract negotiation to final performance reporting.
• Recruit, vet, and manage a diverse portfolio of creators across nano, micro, and macro tiers while ensuring deliverables align with brand guidelines and budgets.
• Partner closely with Creative and Performance teams to optimize influencer content for both organic reach and paid amplification workflows, such as whitelisting and TikTok Spark Ads.
• Track, analyze, and translate campaign performance data (CTR, CVR, ROAS) into actionable recommendations that consistently improve marketing efficiency.
• Build and nurture long-term relationships with creators, talent managers, and agencies to cultivate a loyal network of brand ambassadors.

Influencer Marketing Specialist

• Shape campaigns that align with client goals
• Identify and vet top-tier talent
• Negotiate and manage contracts
• Ensure content compliance with campaign briefs and legal standards
• Collaborate with clients to define campaign objectives and set budgets
• Establish KPIs and use tools to track performance
• Analyze results and deliver actionable insights

Freelance Influencer Campaign Director

• Lead influencer and celebrity talent strategy across a range of budgets
• Oversee beauty campaigns from brief to delivery at the portfolio and brand level
• Create polished, client-ready offers, campaign materials, and communications
• Lead campaigns from brief to delivery, including talent strategy, content milestones, and execution
• Support and mentor team members on campaign execution, talent strategy, and industry best practices
• Build strong relationships with talent reps, creators, and brand and portfolio partners
• Identify culturally relevant talent opportunities that align with brand and portfolio goals
• Bring digital commerce thinking into campaign planning and execution
• Apply hands-on experience with TikTok Shop and/or Amazon influencer programs
• Build trusted relationships with beauty clients and serve as a strong day-to-day partner
• Develop thoughtful brief responses and creative concepts grounded in strategy and culture
• Advise clients on influencer strategy as it relates to their commerce channels
• Manage timelines, scope changes, and expectations with transparency

Senior Director, Influencer & Entertainment Marketing – Luxury Beauty

• Assist in building and maintaining creator lists across campaign tiers and platforms
• Support influencer outreach, relationship management, and personalized communication across platforms
• Coordinate gifting logistics including shipments, hand-deliveries, and inventory tracking in partnership with internal teams and external vendors
• Manage product inventory and product transfer needs with internal teams and external vendors
• Ensure timely and accurate campaign setup and execution across platforms (GRIN, Tribe, etc.)

Coordinator, Influencer Marketing

• Develop Insight-Driven Influencer Strategies
• Translate client briefs into clear, actionable influencer strategies that align with business goals and campaign KPIs.
• Build thoughtful plans that define creator mix, targeting, flighting, and testing approaches while balancing data-driven insights with creative, platform-native ideas.
• Build Strategic Plans that Drive Performance
• Design influencer programs that connect brand objectives with measurable outcomes.
• Identify opportunities to optimize performance, improve efficiency, and drive stronger results across campaigns.
• Partner Cross-Functionally to Bring Strategies to Life
• Collaborate closely with sales, media, and execution teams to ensure strategies are actionable and set up for success.
• Align on audience targeting, amplification approaches, and campaign execution to deliver cohesive, high-performing programs.
• Support Pitches and Client Engagements
• Contribute to pitch development by shaping strategic narratives and building clear, compelling recommendations.
• Participate in client presentations, helping communicate strategy and respond to questions with confidence and clarity.
• Leverage Insights and Trends to Inform Strategy
• Stay ahead of social trends, platform updates, and the evolving creator landscape.
• Use data, research, and tools to uncover insights, inform recommendations, and continuously strengthen strategic approaches.
• Guide Testing, Optimization, and Performance Improvement
• Help define testing frameworks and optimization plans that improve campaign outcomes over time.
• Analyze performance and translate learnings into actionable recommendations that refine creator selection, content direction, and overall strategy.

Senior Strategist, Influencer

• Creative Brief Development – Work collaboratively with the insights and analytics team, account and creative teams to distill the key information from consumer, category, culture and company into actionable insights for substantial client projects.
• Scoped Creator Strategy – Leads high-level, long-term creator strategy and vision, including campaign planning, creator archetype and tier identification.
• Business Development – Core contributor to new business response development; including preparation and delivery of pitches – particularly around strategic upfront and creative set-up– and the transition of new business wins to teams.
• Establish and Grow the Discipline at The Team – Develop the practice and approach to creator strategy at The Team. Identify and communicate ways to build and grow the team, the department and its processes and educate and develop talent.
• Keep the company on the Creator industry forefront – Identify opportunities for learning and sharing with our team, clients and prospects about platforms, innovation, trends, audience, culture (i.e. thought leadership, trend reports, workshops, etc.) Spot emerging creators and trends before they break. Provide strategic POVs on platform updates and industry shifts.

Director, Social Strategy – Creator/Influencer

• Research and identify creators and influencers aligned with NoGigiddy's audience across TikTok, YouTube, Instagram, and X
• Conduct outbound outreach with personalized pitches that actually get responses
• Negotiate partnership terms — content deliverables, timelines, and compensation
• Manage active influencer relationships and ensure deliverables are met on schedule
• Brief creators on campaign goals, messaging, and compliance requirements
• Track campaign performance — reach, clicks, conversions, and ROI
• Maintain a pipeline of prospective and active creator partnerships

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