Growth Marketing

• Dive into our product, customers, 2026 business goals, current marketing performance, paid acquisition workflows, brand strategy, sales pipeline goals, and team operating rhythms. Take part in Get To Know You's (GTKYs) to meet our distributed team.
• Complete a performance and opportunity audit across paid acquisition, funnel conversion, creative performance, reporting, and sales pipeline contribution. Identify 3–5 high-impact opportunities to improve LTV:CAC, grow qualified inbound demand, and increase brand-aware traffic from our target audiences.
• Improve performance across existing paid channels, launch focused creative and audience tests, strengthen reporting from spend to revenue impact, partner with Creative and PMM on campaign messaging, and build an experimentation roadmap across ads, landing pages, and key funnel steps.
• Own meaningful improvements in acquisition efficiency, increase qualified inbound pipeline, contribute to stronger brand awareness in priority creator segments, and build a scalable performance marketing operating system that helps Kit grow profitably.

Lead Growth Marketing Manager, Acquisition

• Plan, launch, and optimize campaigns across Meta, Google Ads, TikTok, Unity Ads, and AppLovin
• Manage UA budgets and continuously improve campaign efficiency
• Optimize key metrics including CPI, ROAS, and LTV
• Identify and scale high-performing campaigns globally
• Partner with artists and creative teams to develop engaging video and playable ads
• Run creative experiments and A/B tests
• Monitor and analyze campaign performance using key metrics
• Develop organic and viral growth initiatives
• Optimize App Store Optimization (ASO) for both the App Store and Google Play
• Continuously explore new acquisition channels and growth opportunities

Growth User Acquisition Manager – Mobile Games

• Build a deep understanding of each business, including its commercial model, market positioning, customer journey, and growth drivers
• Develop meaningful visibility across the portfolio to identify opportunities, trends, and emerging challenges
• Evaluate performance indicators to support informed decision-making
• Assess growth performance across the portfolio and identify the underlying drivers of success or underperformance
• Challenge assumptions and provide objective recommendations based on evidence and commercial insight
• Support leaders in developing clear actions to improve results and accelerate growth
• Evaluate marketing, sales, and commercial functions to identify capability gaps and opportunities for improvement
• Assess leadership strength and determine where additional expertise or resources may be required
• Help ensure each business has the foundations in place for sustainable growth
• Support the identification, recruitment, and development of exceptional commercial talent across the portfolio
• Contribute to building stronger leadership capability within the ecosystem
• Help ensure the right people are in place to achieve long-term objectives
• Contribute to high-impact initiatives including AI, acquisitions, automation, analytics, and new ventures
• Support cross-functional projects that strengthen performance and create additional value across the portfolio
• Act as a trusted strategic adviser, providing constructive challenge, objective analysis, and clear recommendations
• Support leadership discussions through evidence-based insight and commercial perspective
• Encourage accountability while empowering leaders to retain ownership of execution

Portfolio Growth Officer

• Own paid UA end-to-end across Meta, TikTok, Google
• Run the creative testing loop on paid
• Own the funnel from ad to install to subscription
• Own measurement and attribution
• Work directly with product and the CEO

User Acquisition Manager

• Client Relationship Management: Serve as the primary strategic contact for assigned clients.
• Strategic Program Oversight: Set and track SMART goals (2–4 per client) with a goal of 75% success rate.
• Recommend optimizations and promotional strategies aligned with client KPIs.
• Reporting & Performance Tracking: Deliver weekly performance reports tailored to client needs.
• Compliance & Tracking Management: Coordinate reversals and order inquiries with Compliance and clients.
• Ensure all tracking platforms are functional and properly integrated.
• Educate clients on tracking/reporting protocols.
• Project & Team Coordination: Assign and track tasks for Partner Coordinators via Asana.
• Contract & Revenue Management: Understand and manage client contracts, billing terms, and renewals. Proactively lead renewal negotiations with focus on pricing and client satisfaction.

Growth Manager – Agency

• Outbound calls and emails to existing members — warm conversations, no cold prospecting
• Guiding members through the Superpower Marketplace and recommending the right products for their goals
• Revenue per member you talk to — this is the number you're measured on
• Keeping the CRM clean and sharing what's working so we improve over time

Member Growth Advisor

• Lead and innovate the Loyalty Department at Trafilea, driving substantial growth in our subscription models
• Develop strategies that enhance customer retention and maximize subscription revenue
• Collaborate effectively with cross-functional teams to create compelling, value-driven subscription offerings
• Champion a culture of data-driven experimentation within the Loyalty team
• Foster a dynamic team environment that thrives on innovation
• Define strategic roadmaps that integrate marketing, product, and customer experience
• Drive cross-functional collaboration with marketing, finance, product, and customer service
• Develop and refine subscription products, ensuring usability and customer value
• Leverage customer data and insights to innovate and validate new features
• Own KPIs and analytics, implementing robust metrics and reporting on subscription health
• Champion exceptional customer experiences and build a high-performance team
• Manage key initiatives, OKRs, budgets, and timelines while fostering innovation.

Senior Growth Manager – Loyalty, Subscription

• Manage and optimize the company’s marketing engine across multiple channels.
• Oversee social media content, copywriting, newsletters, email flows, and podcast management.
• Build, optimize, and monitor marketing funnels and customer journeys.
• Execute and test paid media campaigns on platforms such as Meta and LinkedIn.
• Automate marketing workflows including content distribution, email sequencing, social posting, reporting, and campaign monitoring.
• Collaborate closely with leadership and operations to improve scalability and performance.
• Drive audience growth, engagement, and conversion across the company’s education and advisory products.
• Monitor KPIs, campaign performance, and ROI metrics to improve overall marketing effectiveness.
• Support growth initiatives for live events, advisory memberships, and future platform expansion opportunities.
• Contribute to building scalable systems that reduce manual operational work through AI and automation.

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