Growth Marketing

• Outbound calls and emails to existing members — warm conversations, no cold prospecting
• Guiding members through the Superpower Marketplace and recommending the right products for their goals
• Revenue per member you talk to — this is the number you're measured on
• Keeping the CRM clean and sharing what's working so we improve over time

Member Growth Advisor

• Lead and innovate the Loyalty Department at Trafilea, driving substantial growth in our subscription models
• Develop strategies that enhance customer retention and maximize subscription revenue
• Collaborate effectively with cross-functional teams to create compelling, value-driven subscription offerings
• Champion a culture of data-driven experimentation within the Loyalty team
• Foster a dynamic team environment that thrives on innovation
• Define strategic roadmaps that integrate marketing, product, and customer experience
• Drive cross-functional collaboration with marketing, finance, product, and customer service
• Develop and refine subscription products, ensuring usability and customer value
• Leverage customer data and insights to innovate and validate new features
• Own KPIs and analytics, implementing robust metrics and reporting on subscription health
• Champion exceptional customer experiences and build a high-performance team
• Manage key initiatives, OKRs, budgets, and timelines while fostering innovation.

Senior Growth Manager – Loyalty, Subscription

• Manage and optimize the company’s marketing engine across multiple channels.
• Oversee social media content, copywriting, newsletters, email flows, and podcast management.
• Build, optimize, and monitor marketing funnels and customer journeys.
• Execute and test paid media campaigns on platforms such as Meta and LinkedIn.
• Automate marketing workflows including content distribution, email sequencing, social posting, reporting, and campaign monitoring.
• Collaborate closely with leadership and operations to improve scalability and performance.
• Drive audience growth, engagement, and conversion across the company’s education and advisory products.
• Monitor KPIs, campaign performance, and ROI metrics to improve overall marketing effectiveness.
• Support growth initiatives for live events, advisory memberships, and future platform expansion opportunities.
• Contribute to building scalable systems that reduce manual operational work through AI and automation.

Marketing Automation, Growth Manager

• Develop and implement strategic growth and lead generation initiatives
• Build authentic relationships and engage prospects with confidence
• Conduct market and competitor analysis to identify expansion opportunities
• Report on performance metrics and conversion trends
• Participate in weekly leadership sessions and ongoing personal growth programs
• Bring creative ideas and forward-thinking energy to every campaign

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