Lead Growth Marketing Manager, Acquisition

Kit (formerly ConvertKit)

Lead Growth Marketing Manager optimizing paid acquisition performance for Kit's growth. Focus on improving LTV:CAC and increasing brand awareness with targeted audiences.

Posted 7/23/2026full-timeRemote • 🌎 Anywhere in the WorldSenior💰 $180,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in growth marketing and performance marketing with a focus on optimizing paid acquisition channels and improving marketing efficiency. Proven ability to balance brand-building and performance goals while leveraging data-driven insights for decision-making.

Highest-signal resume keywords

Growth MarketingPaid Acquisition StrategyAttribution and Reporting SystemsConversion Rate OptimizationCollaboration with Creative Teams

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Demand GenerationPerformance MarketingMarketing Efficiency ImprovementLTV:CAC UnderstandingCohort Quality MeasurementFunnel Conversion OptimizationCreative TestingAudience SegmentationCampaign Performance MeasurementBudget Management

Soft Skills

CollaborationStrategic ThinkingProblem SolvingCommunicationResource Allocation

Tools & Technologies

Google AdsMeta AdsLinkedIn AdsYouTube AdsAI Tools for Campaign Research

Industry Keywords

B2B SaaSCreator EconomyProduct-Led GrowthPerformance MarketingHigh-Intent Audiences

About the role

Key responsibilities & impact

Dive into our product, customers, 2026 business goals, current marketing performance, paid acquisition workflows, brand strategy, sales pipeline goals, and team operating rhythms. Take part in Get To Know You's (GTKYs) to meet our distributed team.
Complete a performance and opportunity audit across paid acquisition, funnel conversion, creative performance, reporting, and sales pipeline contribution. Identify 3–5 high-impact opportunities to improve LTV:CAC, grow qualified inbound demand, and increase brand-aware traffic from our target audiences.
Improve performance across existing paid channels, launch focused creative and audience tests, strengthen reporting from spend to revenue impact, partner with Creative and PMM on campaign messaging, and build an experimentation roadmap across ads, landing pages, and key funnel steps.
Own meaningful improvements in acquisition efficiency, increase qualified inbound pipeline, contribute to stronger brand awareness in priority creator segments, and build a scalable performance marketing operating system that helps Kit grow profitably.

Requirements

What you’ll need

8–12+ years in growth marketing, demand generation, or performance marketing, ideally in B2B SaaS, PLG, hybrid PLG/SLG, creator economy, or prosumer/product-led businesses
Proven success improving marketing efficiency while maintaining or increasing qualified lead volume, pipeline, or revenue
Experience scaling and optimizing paid channels such as Google, Meta, LinkedIn, YouTube, or other relevant channels
Experience partnering with creative teams to produce performance creative that is both brand-aligned and results-driven
Experience building or improving attribution, reporting, and decision-making systems that connect campaign performance to business outcomes
Experience marketing to high-intent audiences where quality, fit, and long-term value matter more than raw signup volume
Background in companies focused on profitable growth, efficient acquisition, and disciplined resource allocation
Paid acquisition strategy and execution across multiple channels, with experience optimizing mature or partially built programs rather than only launching from zero
Strong understanding of LTV:CAC, CAC payback, cohort quality, pipeline contribution, and revenue-based performance measurement
Creative testing and performance feedback loops across hooks, messaging, landing pages, offers, and audience segments
Conversion rate optimization across landing pages, onboarding, lifecycle touchpoints, and multi-step funnels
Ability to balance brand-building and performance marketing goals without treating them as separate or competing efforts
Strong collaboration with Creative, Product Marketing, Sales, Analytics, Lifecycle, and Product teams
AI tool implementation for campaign research, creative production, audience insights, personalization, experimentation, and reporting
Budget management, forecasting, and prioritization in a profitable, resource-conscious company

Benefits

Comp & perks

Profit Sharing
Kit equity
401k with a 5% match
We cover up to $2,100 per month toward medical premiums, with dental and vision premiums fully covered. We offer Health Insurance plans through Aetna
$2,000 equipment allowance for your first two years, $1,000 budget every following two years. Company-provided laptops are issued to every Kit team member and are not included in the equipment budget
Individual learning + development budget ($3,500/year)
Gender affirming benefits
Childcare benefit up to $3,000 annually through JOON
Twenty (20) days of paid time off during each year of employment
Paid paid vacation: An after-tax bonus of $1,000 for taking five consecutive days of vacation where you’re fully unplugged from work
Ten (10) paid holidays a year
Two weeks of paid sick time each year, including mental health + well being days
Twelve (12) weeks paid parental leave and flexible scheduling in your child’s first year
Up to six weeks of paid bereavement leave, medical leave, and disaster after six months of employment, two weeks of each paid leave in your first six months
Winter Break Closure: Kit closes for a week at the end of December, giving everyone a collective break to enjoy the holiday season. *Essential support services remain available, with teams coordinating to ensure coverage during this period*
Four-week, paid sabbatical after five years with the team
Fantastic in-person or virtual retreats with the team twice a year