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Growth User Acquisition Manager – Mobile Games
Ant-TechGrowth User Acquisition Manager at Ant-Tech scaling mobile games worldwide through data-driven campaigns. Analyzing performance and optimizing strategies across multiple ad platforms.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in User Acquisition and Growth Marketing, with a strong focus on campaign optimization across major advertising platforms. Proficient in analyzing performance metrics and implementing App Store Optimization strategies to drive user engagement and growth.
Highest-signal resume keywords
User AcquisitionGrowth MarketingCampaign OptimizationApp Store Optimization (ASO)Analytical Skills
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
CPI OptimizationROAS AnalysisLTV CalculationSQL KnowledgeA/B Testing
Soft Skills
Decision-MakingCommunication
Tools & Technologies
Meta AdsGoogle AdsTikTok AdsUnity AdsAppLovinAppsFlyerAdjust
Industry Keywords
Performance MarketingMobile Measurement Partners (MMPs)Organic Growth InitiativesViral Growth Initiatives
Tech Stack
Tools & technologiesSQLUnity
About the role
Key responsibilities & impact- Plan, launch, and optimize campaigns across Meta, Google Ads, TikTok, Unity Ads, and AppLovin
- Manage UA budgets and continuously improve campaign efficiency
- Optimize key metrics including CPI, ROAS, and LTV
- Identify and scale high-performing campaigns globally
- Partner with artists and creative teams to develop engaging video and playable ads
- Run creative experiments and A/B tests
- Monitor and analyze campaign performance using key metrics
- Develop organic and viral growth initiatives
- Optimize App Store Optimization (ASO) for both the App Store and Google Play
- Continuously explore new acquisition channels and growth opportunities
Requirements
What you’ll need- 2+ years of experience in User Acquisition, Growth Marketing, or Performance Marketing
- Hands-on experience with major advertising platforms: Meta Ads, Google Ads, TikTok Ads, Unity Ads, AppLovin
- Strong analytical mindset with excellent budget optimization skills
- Comfortable making decisions based on performance data
- Fluent English communication
- Nice to Have: Experience marketing mobile games
- Familiarity with AppsFlyer, Adjust, or other Mobile Measurement Partners (MMPs)
- SQL knowledge
- Experience with App Store Optimization (ASO)
Benefits
Comp & perks- Fully remote — work from anywhere
- Work on exciting mobile game titles
- High ownership with real impact on product growth
- Data-driven, fast-moving environment
- Opportunity to scale games played by users worldwide