Growth Marketing

• Own and Scale the B2B Growth Engine
• Lead strategy and execution of the full B2B funnel—from awareness and consideration through pipeline, revenue, and retention
• Build a predictable, scalable demand engine with clear attribution to revenue outcomes
• Establish and manage performance metrics including MQL, SQL, CAC, LTV, pipeline velocity, and win rates
• Design and scale account-based marketing (ABM) strategies for priority partner segments & new-market entry
• Lead AI-first B2B growth strategies, leveraging data, automation, and advanced analytics to improve targeting, personalization, and conversion
• Build foundational capabilities such as personalization, next-best-action, and AI-driven optimization
• Develop always-on engagement programs—including newsletters, thought leadership, and lifecycle campaigns—to drive awareness, consideration, and partner education
• Own B2B audience strategy across lead generation, activation, speed-to-close, and revenue metrics
• Develop targeted campaigns, content, and experiences tailored to priority partner segments and buying stages
• Lead go-to-market strategies to penetrate new markets, including audience definition, value proposition testing, and partner acquisition
• Optimize performance across existing segments while scaling growth in emerging markets
• Develop and execute a comprehensive partner marketing and co-marketing strategy across key distribution channels
• Support partner acquisition and activation in new markets through joint go-to-market initiatives
• Drive measurable partner-sourced pipeline, revenue growth, and retention
• Operate as a true partner to Sales with shared ownership of pipeline, coverage, and revenue outcomes
• Align marketing investment with growth, profitability, and P&L priorities including new-market investments
• Implement closed-loop measurement and reporting from MQL through revenue
• Build, lead, and develop a high-performing B2B growth organization
• Partner closely with other marketing functions – Brand, Event Experience, Creative, Marketing Ops, etc.
• Foster a culture of performance, accountability, experimentation, and innovation

VP, B2B Growth – Partner Marketing

• Own and Scale the End-to-End Consumer Growth Engine
• Drive profitable growth with accountability to CAC, LTV, IRR, retention, and revenue outcomes
• Lead AI-first consumer marketing strategies, including precision targeting and segmentation
• Scale high-performing acquisition channels (e.g., digital, direct mail, partnerships)
• Build and optimize lifecycle marketing capabilities across CRM, email, personalization
• Own B2B2C audience strategy and performance across partner-led consumer journeys
• Partner closely with Product, Analytics and Marketing Operations to align growth priorities

VP, Consumer Growth & Marketing

• Own and drive lifecycle contribution to returning student bookings and retention growth.
• Develop and execute lifecycle strategies across various customer interactions.
• Partner with Product to understand customer behavior and improve experiences.
• Collaborate with Product and Marketing for effective bundles and offers.
• Identify creative ways to increase repeat purchases across offerings.
• Build and scale lifecycle programs using automation and AI.
• Analyze performance, test new strategies, and optimize for growth.

Director, Lifecycle Growth & Retention

• Lead the development and execution of enablement programs, tools, messaging, and readiness resources that support Sales, Customer Success, and related go-to-market functions
• Partner cross-functionally to support strategic growth initiatives, including case rate opportunities, large or marquee client engagement, and high-priority business development efforts
• Coordinate and execute mid-funnel programs and campaigns designed to strengthen progression, improve follow-up discipline, and increase opportunity momentum
• Create, refine, and maintain materials that support internal readiness and external engagement, ensuring quality, consistency, and alignment to business priorities
• Establish structure, accountability, and follow-through across cross-functional projects with multiple stakeholders and competing priorities
• Monitor initiative performance, identify opportunities for improvement, and recommend actions to increase effectiveness and efficiency
• Perform other duties as assigned in support of organizational priorities.

Senior Manager, Enablement and Growth Support

• Own SMB growth initiatives focused on acquisition, conversion, and pipeline growth
• Scale SMB trial starts and improve trial-to-paid conversion performance
• Build and optimize lifecycle marketing programs across onboarding, nurture, re-engagement, and conversion
• Create and scale high-performing campaigns across email, paid media, landing pages, lifecycle channels, and emerging content formats
• Lead experimentation and A/B testing across messaging, creative, digital channels, and conversion flows
• Build reporting frameworks and dashboards that create visibility into funnel performance, campaign effectiveness, and growth opportunities
• Use data and insights to drive optimization, prioritization, and investment decisions
• Leverage AI tools and automation to improve execution speed, streamline workflows, reduce manual work, and scale growth programs more efficiently
• Partner cross-functionally with Sales, RevOps, Product Marketing, and Content teams to improve customer journey performance and pipeline outcomes
• Help build a more agile, experimentation-driven growth culture

Head of SMB Growth Marketing

• Own public sector marketing pipeline performance across new business acquisition and existing customer growth/expansion, from strategy through MQL delivery, influence on revenue, and reporting
• Develop integrated B2G go‑to‑market strategies aligned to new logo acquisition, upsell/cross sell opportunities, and multiyear expansion within existing customers
• Build segment specific strategies that support different motions: net new demand, customer adoption, expansion, and partner led opportunities
• Translate complex government technology and services into clear, compelling value propositions tailored to buyers, users, and partners across the customer lifecycle
• Plan and execute partner‑aligned growth initiatives across permitting and services partners, including platform partners (e.g., Esri, Microsoft), systems integrators, and professional services firms, from campaign strategy through measurement.
• Plan, execute, and continuously optimize multichannel, full funnel campaigns supporting: New business demand generation, Customer retention, adoption, and expansion, Partner sourced and partner influenced pipeline
• Design and manage targeted nurture programs for key public sector personas, customer segments, and lifecycle stages with paid advertising, email marketing, events, and more
• Support event, field, and customer marketing initiatives with tightly aligned pre and post event campaigns
• Make data informed decisions on campaign prioritization, investment, and optimization with a high degree of autonomy
• Partner closely with Sales and SDR teams to align messaging, enable outreach, and support opportunity acceleration
• Collaborate with Product, Customer, and Operations teams to ensure messaging reflects real customer outcomes and market needs
• Support partner marketing initiatives with government platform and services partners
• Own campaign performance measurement, reporting, and optimization using HubSpot and related analytics tools
• Present marketing strategy, performance, and recommendations to senior stakeholders with clarity and confidence
• Proactively identify gaps, opportunities, and risks within the public sector go‑to‑market motion and take ownership of solutions
• Drive best practices in marketing automation, segmentation, and ABM workflows
• Mentor and guide other marketing team members as the function continues to scale.

Senior Growth Marketing Manager

• Develop and execute multi-channel lead generation campaigns across paid media, email, webinars, content syndication, SEO and social platforms.
• Drive growth in MQLs, SQLs, pipeline creation, customer acquisition, and conversion rates.
• Optimize full-funnel marketing performance from awareness through opportunity creation.
• Partner closely with Sales leadership to improve lead quality, routing, follow-up SLAs, and conversion efficiency.
• Own campaign planning, execution, testing, reporting, and optimization.
• Manage campaign calendars, budgets, targeting strategies, and performance benchmarks.
• Implement A/B testing strategies across landing pages, messaging, ads, and nurture flows.
• Monitor acquisition cost, cost-per-lead, return on ad spend and pipeline velocity.
• Analyze funnel performance and identify opportunities to improve conversion rates and marketing efficiency.
• Ensure accurate campaign attribution and lead tracking.
• Present KPI insights and strategic recommendations to senior leadership.
• Work closely with product marketing, content, revops, sales and customer success stakeholders.
• Ensure that campaign strategy is aligned with product launches, market segments, and sales priorities.
• Support account-based marketing (ABM) and customer expansion initiatives where applicable.
• Establish operational rigor and performance expectations for the growth marketing team.
• Drive accountability across the team to ensure delivery against pipeline, campaign, and revenue objectives.
• Lead, coach, and develop a team of growth marketers, including conducting performance reviews, goal setting, and providing ongoing feedback and career development support.
• Manage and mentor junior growth marketing team members and external agencies.

Growth Marketing Manager

• Each day you’ll fix the trucks and equipment that service over 20 million customers across the USA.
• Inspect, diagnose and repair electrical, hydraulic, suspension, brake and air systems on a wide range of vehicles and equipment.
• Estimates time and material costs on vehicle repairs and new parts.
• Perform your work within our Standard Labor Repair Times (SRTs).
• Respond to service calls for emergency breakdowns.
• Safety checks on vehicles – the safety of every single employee and the people in our communities is our number one priority.
• Complete required paperwork, documenting parts usage, and accounting for repair times.
• Assisting senior Mechanics in the completion of project work.
• Reviews, completes, or assigns repairs identified on Driver Vehicle Inspection Reports.
• Maintains a clean, safe work area in compliance with Corporate / OSHA Standards and perform all work in accordance with established safety procedures.

Diesel Mechanic

• Develop and execute growth marketing strategies for all products aligned with business objectives, leveraging data-driven insights and market trends to optimize performance across all channels
• Own the marketing pipeline, overseeing lead generation, qualification, and conversion processes to drive revenue growth and achieve sales targets across new logo, cross-sell, self-serve, and sales-assisted motions
• Oversee Growth Marketing owned customer journey touchpoints - including email, digital, paid media and events - bringing together cohesive experiences and nurture programs to move prospects through the funnel
• Act as a key liaison between leadership groups, collaborating closely with cross-functional teams including Revenue, Revenue and Marketing Operations, Product, and Finance to ensure alignment of Growth Marketing strategies with overall business goals, objectives, and critical initiatives
• Lead the integration of AI and automation into the growth marketing function – enabling teams to scale experimentation, optimize performance, and improve forecasting accuracy
• Continuously monitor, analyze, and optimize campaign performance across all Growth Marketing channels, leveraging data-driven insights to drive improvements in conversion rates, customer engagement, retention, and ROI
• Provide leadership, guidance, and mentorship to the Growth Marketing team, fostering a culture of collaboration, innovation, and accountability
• Develop and manage the marketing budget with senior leadership, allocating resources effectively to maximize ROI and drive scalable growth
• Provide regular updates and reports to stakeholders and leadership on key performance metrics, growth initiatives, and market trends
• Lead quarterly and annual planning for the Growth Marketing teams, setting quarterly and monthly pipeline targets for each product in partnership with Revenue team leadership

Director – Growth Marketing

• Own the end-to-end growth motion for the SMB segment, from acquisition through conversion and activation
• Build and execute high-velocity performance marketing strategies across paid search, paid social, SEO/GEO, email, and lifecycle channels
• Operate a full-funnel growth engine, spanning top-of-funnel demand through mid-funnel nurture and conversion optimization
• Continuously test, iterate, and scale campaigns with a focus on CAC efficiency, LTV, and revenue impact
• Build and scale a performance creative engine that produces and tests high volumes of content across channels
• Develop systems to categorize, test, and optimize messaging, hooks, and creative formats
• Partner across teams or external resources to establish a repeatable content supply chain that supports rapid experimentation
• Expand into new channels and formats based on performance signals
• Design and deploy AI-driven workflows across acquisition channels, including SEO/GEO, email, and content generation
• Build automated systems for campaign execution, audience targeting, and performance optimization
• Leverage agentic workflows and integrations to increase speed, scale, and output quality across marketing efforts
• Apply strong judgment to ensure AI drives performance outcomes, not just efficiency gains
• Drive a product-led, self-serve growth motion that converts traffic into paying customers
• Optimize conversion paths, onboarding flows, and lifecycle programs to improve activation and revenue
• Partner with Sales to ensure alignment between self-serve and assisted conversion paths
• Identify and close gaps across the funnel to maximize conversion and revenue yield
• Own core growth metrics across the funnel, including CAC, LTV, conversion rates, and channel ROI
• Analyze campaign and channel performance to inform budget allocation and scaling decisions
• Build a culture of experimentation, using data and rapid testing to continuously improve performance

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