Growth Marketing

• Own the strategic direction of our paid acquisition portfolio across channels such as Google, Bing, Meta, and native/prospecting platforms (Taboola, Dianomi, LiveIntent, and similar).
• Manage and develop a team of Growth Operators, providing coaching, direction, and support to maximize individual growth and team performance.
• Determine how acquisition investments are allocated across channels to maximize member growth, lifetime value, and long-term business impact.
• Develop growth strategies grounded in member behavior, subscription economics, and long-term business impact.
• Identify opportunities across channels, offers, messaging, pricing, funnel experiences, and conversion flows.
• Diagnose performance shifts and uncover the underlying drivers behind success or decline.
• Evaluate emerging channels, platforms, and acquisition opportunities and determine where we should invest next.
• Establish testing priorities and ensure resources are focused on the highest-leverage opportunities.
• Partner with engineering, data, and technical teams to shape the future of our acquisition engine.
• Identify opportunities to automate, augment, and improve marketing workflows using AI.
• Spec, evaluate, and improve AI-enabled systems that are built in partnership with engineering. These systems support channel management, creative generation, performance analysis, and campaign optimization, defining what good looks like and driving the iterations to get there.
• Stay at the forefront of AI developments in marketing and bring new ideas, tools, and approaches back to the team.
• Design and evolve the operating model that enables Growth Operators, AI agents, and automated workflows to work together effectively.
• Act as the strategic orchestrator of our growth ecosystem, ensuring human and AI resources are deployed against the highest-impact opportunities.
• Determine where human judgment creates the greatest value, where AI can operate autonomously, and how work should flow between the two.
• Own the performance and effectiveness of AI-enabled growth systems, establishing monitoring frameworks, feedback loops, and continuous improvements that drive better business outcomes.
• Establish measurement frameworks that connect channel performance to business outcomes.
• Drive rigorous experimentation across channels, creative, offers, and funnel experiences.
• Translate data into clear recommendations and actionable growth initiatives.
• Partner with our BI and data teams to improve visibility into performance and attribution.

Growth Strategy Lead

• Own and Scale the B2B Growth Engine
• Lead strategy and execution of the full B2B funnel—from awareness and consideration through pipeline, revenue, and retention
• Build a predictable, scalable demand engine with clear attribution to revenue outcomes
• Establish and manage performance metrics including MQL, SQL, CAC, LTV, pipeline velocity, and win rates
• Design and scale account-based marketing (ABM) strategies for priority partner segments & new-market entry
• Lead AI-first B2B growth strategies, leveraging data, automation, and advanced analytics to improve targeting, personalization, and conversion
• Build foundational capabilities such as personalization, next-best-action, and AI-driven optimization
• Develop always-on engagement programs—including newsletters, thought leadership, and lifecycle campaigns—to drive awareness, consideration, and partner education
• Own B2B audience strategy across lead generation, activation, speed-to-close, and revenue metrics
• Develop targeted campaigns, content, and experiences tailored to priority partner segments and buying stages
• Lead go-to-market strategies to penetrate new markets, including audience definition, value proposition testing, and partner acquisition
• Optimize performance across existing segments while scaling growth in emerging markets
• Develop and execute a comprehensive partner marketing and co-marketing strategy across key distribution channels
• Support partner acquisition and activation in new markets through joint go-to-market initiatives
• Drive measurable partner-sourced pipeline, revenue growth, and retention
• Operate as a true partner to Sales with shared ownership of pipeline, coverage, and revenue outcomes
• Align marketing investment with growth, profitability, and P&L priorities including new-market investments
• Implement closed-loop measurement and reporting from MQL through revenue
• Build, lead, and develop a high-performing B2B growth organization
• Partner closely with other marketing functions – Brand, Event Experience, Creative, Marketing Ops, etc.
• Foster a culture of performance, accountability, experimentation, and innovation

VP, B2B Growth – Partner Marketing

• Own and Scale the End-to-End Consumer Growth Engine
• Drive profitable growth with accountability to CAC, LTV, IRR, retention, and revenue outcomes
• Lead AI-first consumer marketing strategies, including precision targeting and segmentation
• Scale high-performing acquisition channels (e.g., digital, direct mail, partnerships)
• Build and optimize lifecycle marketing capabilities across CRM, email, personalization
• Own B2B2C audience strategy and performance across partner-led consumer journeys
• Partner closely with Product, Analytics and Marketing Operations to align growth priorities

VP, Consumer Growth & Marketing

• Own and drive lifecycle contribution to returning student bookings and retention growth.
• Develop and execute lifecycle strategies across various customer interactions.
• Partner with Product to understand customer behavior and improve experiences.
• Collaborate with Product and Marketing for effective bundles and offers.
• Identify creative ways to increase repeat purchases across offerings.
• Build and scale lifecycle programs using automation and AI.
• Analyze performance, test new strategies, and optimize for growth.

Director, Lifecycle Growth & Retention

• Lead the development and execution of enablement programs, tools, messaging, and readiness resources that support Sales, Customer Success, and related go-to-market functions
• Partner cross-functionally to support strategic growth initiatives, including case rate opportunities, large or marquee client engagement, and high-priority business development efforts
• Coordinate and execute mid-funnel programs and campaigns designed to strengthen progression, improve follow-up discipline, and increase opportunity momentum
• Create, refine, and maintain materials that support internal readiness and external engagement, ensuring quality, consistency, and alignment to business priorities
• Establish structure, accountability, and follow-through across cross-functional projects with multiple stakeholders and competing priorities
• Monitor initiative performance, identify opportunities for improvement, and recommend actions to increase effectiveness and efficiency
• Perform other duties as assigned in support of organizational priorities.

Senior Manager, Enablement and Growth Support

• Own SMB growth initiatives focused on acquisition, conversion, and pipeline growth
• Scale SMB trial starts and improve trial-to-paid conversion performance
• Build and optimize lifecycle marketing programs across onboarding, nurture, re-engagement, and conversion
• Create and scale high-performing campaigns across email, paid media, landing pages, lifecycle channels, and emerging content formats
• Lead experimentation and A/B testing across messaging, creative, digital channels, and conversion flows
• Build reporting frameworks and dashboards that create visibility into funnel performance, campaign effectiveness, and growth opportunities
• Use data and insights to drive optimization, prioritization, and investment decisions
• Leverage AI tools and automation to improve execution speed, streamline workflows, reduce manual work, and scale growth programs more efficiently
• Partner cross-functionally with Sales, RevOps, Product Marketing, and Content teams to improve customer journey performance and pipeline outcomes
• Help build a more agile, experimentation-driven growth culture

Growth Marketing jobs in Wisconsin

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Growth Strategy Lead

VP, B2B Growth – Partner Marketing

VP, Consumer Growth & Marketing

Director, Lifecycle Growth & Retention

Senior Manager, Enablement and Growth Support

Head of SMB Growth Marketing