VP, Consumer Growth & Marketing

TruStage

Head of Consumer Growth & Lifecycle Marketing at TruStage driving profitable consumer engagement. Leading full-funnel strategies for acquisition, retention, and growth initiatives in financial services.

Posted 6/11/2026full-timeMadison • Wisconsin • 🇺🇸 United StatesLeadWebsite

About the role

Key responsibilities & impact

Own and Scale the End-to-End Consumer Growth Engine
Drive profitable growth with accountability to CAC, LTV, IRR, retention, and revenue outcomes
Lead AI-first consumer marketing strategies, including precision targeting and segmentation
Scale high-performing acquisition channels (e.g., digital, direct mail, partnerships)
Build and optimize lifecycle marketing capabilities across CRM, email, personalization
Own B2B2C audience strategy and performance across partner-led consumer journeys
Partner closely with Product, Analytics and Marketing Operations to align growth priorities

Requirements

What you’ll need

Bachelor’s degree in Marketing, Business, or a related field; advanced degree preferred
15+ years of progressive experience in consumer growth, lifecycle marketing, or performance marketing leadership roles
Demonstrated experience owning and scaling full-funnel consumer growth engines
Proven ability to design and operationalize AI-first growth strategies
Strong background in marketing attribution, experimentation, and measurement
Ability to influence and partner with senior leaders across Product, Distribution, and Analytics
Demonstrated people-leadership experience building and leading high-performing teams

Benefits

Comp & perks

medical
dental
vision
employee assistance program
life insurance
disability plans
parental leave
paid time off
401k
tuition reimbursement

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

consumer growthlifecycle marketingperformance marketingAI-first growth strategiesmarketing attributionexperimentationmeasurementprecision targetingsegmentationacquisition channels

Soft Skills

influencepartnershippeople leadershipteam buildingaccountability

Certifications

Bachelor’s degreeadvanced degree