VP, B2B Growth – Partner Marketing

TruStage

Head of B2B Growth and Partner Marketing leading strategies for predictable pipeline and partner activation. Collaborating across teams to enhance business growth in financial services and insurance industries.

Posted 6/11/2026full-timeMadison • Wisconsin • 🇺🇸 United StatesLeadWebsite

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Own and Scale the B2B Growth Engine
Lead strategy and execution of the full B2B funnel—from awareness and consideration through pipeline, revenue, and retention
Build a predictable, scalable demand engine with clear attribution to revenue outcomes
Establish and manage performance metrics including MQL, SQL, CAC, LTV, pipeline velocity, and win rates
Design and scale account-based marketing (ABM) strategies for priority partner segments & new-market entry
Lead AI-first B2B growth strategies, leveraging data, automation, and advanced analytics to improve targeting, personalization, and conversion
Build foundational capabilities such as personalization, next-best-action, and AI-driven optimization
Develop always-on engagement programs—including newsletters, thought leadership, and lifecycle campaigns—to drive awareness, consideration, and partner education
Own B2B audience strategy across lead generation, activation, speed-to-close, and revenue metrics
Develop targeted campaigns, content, and experiences tailored to priority partner segments and buying stages
Lead go-to-market strategies to penetrate new markets, including audience definition, value proposition testing, and partner acquisition
Optimize performance across existing segments while scaling growth in emerging markets
Develop and execute a comprehensive partner marketing and co-marketing strategy across key distribution channels
Support partner acquisition and activation in new markets through joint go-to-market initiatives
Drive measurable partner-sourced pipeline, revenue growth, and retention
Operate as a true partner to Sales with shared ownership of pipeline, coverage, and revenue outcomes
Align marketing investment with growth, profitability, and P&L priorities including new-market investments
Implement closed-loop measurement and reporting from MQL through revenue
Build, lead, and develop a high-performing B2B growth organization
Partner closely with other marketing functions – Brand, Event Experience, Creative, Marketing Ops, etc.
Foster a culture of performance, accountability, experimentation, and innovation

Requirements

What you’ll need

Bachelor’s degree in Marketing, Business, Finance or a related field; advanced degree preferred
15+ years of progressive experience in B2B marketing, demand generation, partner marketing, or growth leadership roles
Demonstrated experience designing, launching, and scaling account-based marketing (ABM) strategies, including segmentation, personalization, and tight Sales alignment
Strong background in B2B funnel management, pipeline optimization, and closed-loop measurement tied to revenue and growth outcomes
Proven ability to influence and partner with senior Sales, Product, and P&L leaders in a complex, matrixed organization
Demonstrated experience leading and developing high-performing teams with direct accountability for revenue-related outcomes, performance management, and organizational effectiveness

Benefits

Comp & perks

medical
dental
vision
employee assistance program
life insurance
disability plans
parental leave
paid time off
401k
tuition reimbursement

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

B2B marketingdemand generationaccount-based marketing (ABM)pipeline optimizationclosed-loop measurementperformance metricsdata analyticsautomationpersonalizationpartner marketing

Soft Skills

leadershipstrategic thinkinginfluencecollaborationperformance managementorganizational effectivenessinnovationaccountabilityexperimentationcommunication

Certifications

Bachelor’s degree in MarketingBachelor’s degree in BusinessBachelor’s degree in Finance