Growth Marketing

• Develop and implement growth strategies to increase client acquisition and revenue.
• Identify new business opportunities, target industries, and market segments for recruitment and outsourcing services.
• Design and optimize lead generation campaigns across digital and traditional channels.
• Create systems for prospecting, nurturing, and converting potential clients.
• Monitor market trends, competitor activities, and industry opportunities to drive growth initiatives.
• Marketing Strategy & Planning
• Develop and maintain the company's annual and quarterly marketing plans.
• Build and execute integrated marketing campaigns to increase brand awareness and lead generation.
• Create and manage marketing budgets, timelines, and performance metrics.
• Establish positioning and messaging strategies for recruitment, staffing, and outsourcing solutions.
• Collaborate with leadership to align marketing objectives with overall business goals.
• Marketing Funnel Development & Optimization
• Design and manage end-to-end marketing funnels from awareness to conversion.
• Implement lead nurturing strategies using CRM and marketing automation platforms.
• Track campaign performance and optimize conversion rates throughout the customer journey.
• Develop landing pages, email sequences, content strategies, and lead magnets.
• Analyze funnel performance and provide recommendations for continuous improvement.
• Client & Vendor Management
• Build and maintain strong relationships with existing and prospective clients.
• Coordinate with vendors, marketing partners, agencies, and service providers to ensure successful project execution.
• Manage partnerships and strategic alliances that support business growth.
• Serve as a key point of contact for marketing-related client initiatives and collaborations.
• Ensure client satisfaction through proactive communication and strategic support.
• Brand Development & Digital Marketing
• Strengthen company branding across digital and offline channels.
• Oversee website, social media, content marketing, SEO, email marketing, and paid advertising efforts.
• Develop thought leadership and employer branding initiatives.
• Ensure consistent brand messaging across all marketing materials and communications.
• Analytics & Reporting
• Establish KPIs and reporting frameworks for marketing and growth activities.
• Track lead generation, conversion rates, client acquisition costs, ROI, and campaign effectiveness.
• Present regular performance reports and growth recommendations to management.
• Use data-driven insights to improve marketing performance and business outcomes.

Growth and Marketing Strategist

• Advise on and accelerate platform adoption across the Philippine healthcare ecosystem
• Provide strategic guidance on market expansion, evaluate institutional readiness, and lead partnership initiatives
• Lead strategic expansion initiatives and align platform capabilities with target institutions
• Guide stakeholders through the evaluation of the platform, serving as a technical and operational advisor
• Navigate institutional evaluation cycles, manage stakeholder alignment, and oversee engagement processes

Growth and Industry Consultant – Healthcare and Diagnostics

• Work closely with the Head of Operations and a small team to DRIVE GROWTH
• Focus on customer acquisition, sales conversion, player engagement, and revenue initiatives.

Sales & Customer Growth Specialist

• Define target industries, segments, and positioning
• Develop a clear, outcome-driven value proposition
• Align messaging across website, proposals, and sales material
• Productise services into structured tiers
• Define per-user, per-month pricing models
• Align offerings with delivery capability and margin
• Design a structured, repeatable sales process
• Define lead stages, qualification criteria, and conversion flow
• Build the foundation for a future BDM to execute
• Establish core marketing channels (LinkedIn, email, partnerships)
• Shift messaging from “IT support” to business outcomes
• Implement and optimise CRM (e.g. HubSpot or equivalent)
• Build visibility into pipeline, forecasting, and performance
• Create scalable processes to support growth

Head of Growth – Strategy

• Develop, prioritize, and manage a backlog of growth hypotheses focused on user acquisition, activation, and retention for Deposits & Daily Banking products.
• Act as a project manager for growth experiments — coordinating with acquisition, design, product, origination, affiliate, and web/SEO teams to execute and measure results.
• Design and run A/B tests across paid channels, landing pages, and onboarding flows.
• Analyze user and campaign data to identify bottlenecks in the funnel and propose data-driven improvements.
• Build and maintain a structured experiment tracking system with clear learnings and next steps.
• Collaborate closely with the creative team to test new messaging and visual approaches aimed at improving users' quality.
• Present results, insights, and recommendations to cross-functional stakeholders and leadership.
• Stay updated on best practices and new growth tactics within fintech and performance marketing.

Growth Manager

• Calling companies with active job openings
• Calling companies without active job openings
• Working inbound leads
• Helping build scripts
• Improving offers
• Testing messaging
• Supporting recruiting
• Giving marketing and content feedback based on what the market is actually saying
• Making outbound calls to U.S. businesses in your assigned vertical
• Qualifying prospects based on hiring need, urgency, budget, decision-maker access, and fit
• Booking qualified sales calls and demos
• Closing new ScaleSource staffing contracts
• Building and improving your own scripts, call flows, objections, and follow-up sequences
• Using AI tools daily to improve research, personalization, call prep, follow-up, and sales execution
• Working with recruiting to understand candidate availability, client needs, role requirements, and fulfillment timelines
• Helping create content ideas based on real prospect objections and conversations
• Keeping CRM records clean, current, and useful
• Showing up prepared for pod meetings, scorecard reviews, and weekly accountability conversations
• Testing, iterating, and improving the sales process every week

Vertical Sales Growth Lead – B2B

• Support the execution and optimization of Growth Marketing
• Participate in administrative coordination and quality assurance of materials
• Manage and update marketing databases
• Assist in the production and QA of print materials
• Perform daily administrative tasks for team coordination
• Collaborate with internal teams, partners, suppliers, and stakeholders

Growth Marketing Intern

• Own our digital marketing output end-to-end: SEO strategy and implementation, content creation, LinkedIn presence, and brand collateral
• Conduct and maintain a full SEO audit using Ahrefs; implement and track on-page optimizations
• Perform ongoing keyword research and monitor rankings across target terms
• Identify content gaps and build a topic roadmap based on search demand and competitive analysis
• Own SEO reporting — surface insights to leadership in plain language with clear action items
• Write blog posts, LinkedIn articles, and newsletters in the voice of our leadership team
• Turn client conversations and project outcomes into compelling case studies
• Curate RSS feeds from EHS, manufacturing, and safety industry sources

Growth Marketing Lead

• The Analyst serves as the organization's central intelligence engine, fulfilling a dual mandate: safeguarding the member experience and fueling sales growth through precision analytics.
• Deliver: Providing precision data on every member interaction and sales motion.
• Design: Utilizing pattern recognition to optimize member journeys and sales pipelines.
• Advocate: Amplifying the consumer voice and growth signals within every leadership decision through evidence-based reporting.
• Infrastructure Management: The Analyst builds and owns the NPS/CSAT data pipelines across six critical touchpoints.
• Retention Modeling: This role is responsible for developing an "early-warning model" to proactively identify and mitigate at-risk accounts before they churn.
• Performance Tracking: The Analyst maintains real-time dashboards to ensure the organization remains on track for its +50 NPS target.
• Pipeline Oversight: The Analyst owns weekly performance tracking for all primary growth channels.
• Conversion Optimization: This individual manages CRM dashboards to identify opportunities for improving close rates from current levels toward a target of 10%.
• Growth Reporting: The role monitors channel ramp-ups.
• Behavioral Decoding: The Analyst reviews and analyzes high-volume call records to identify behavioral patterns.
• AI Integration: This role translates AI-assisted call tagging and data into structured, actionable weekly reports for the leadership team.
• Month 1: Launch the NPS/CSAT infrastructure across all identified customer touchpoints.
• Month 2: Establish weekly reporting for interaction patterns and growth channel trendlines.
• Month 3: Deliver a foundational retention model that identifies at-risk members before they reach a point of cancellation.

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