Director of Growth – Customer Strategy

Expert VA

Experienced growth leader managing marketing strategies in technology startup. Driving customer acquisition and retention while leading the marketing team towards impactful growth.

Posted 6/27/2026full-timeRemote • 🇵🇭 PhilippinesLead💰 ₱100,000 - ₱120,000 per monthWebsite

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

growth strategycustomer acquisitioncustomer retentionmarket researchperformance data analysismarketing systemscampaign developmentAI in marketingdata-driven decision makingcustomer insights

Soft Skills

leadershipanalytical thinkingcommunication skillsteam developmentcross-functional collaborationinfluencing skillsstrategic thinkingproblem-solvingcustomer understandingcreativity

Tools & Technologies

CRMcustomer analyticsmarketing automationloyalty programsdata analysis toolsAI technologiesmarketing platformsperformance tracking systemscustomer communication toolscampaign management software

Industry Keywords

retailhospitalityhealthcareSaaSservice-based businessesbusiness growthcustomer strategybrand managementmarketing effectivenesscustomer experience

About the role

Key responsibilities & impact

Develop and execute the company's growth strategy across marketing, customer acquisition, retention, and brand
Use customer insights, market research, and performance data to identify new growth opportunities
Build marketing systems and campaigns that drive measurable business results
Strengthen our brand and ensure consistent, high-quality customer communications
Champion the use of AI and modern technology to improve marketing effectiveness and customer understanding
Lead and develop the marketing team while partnering with leaders across the business

Requirements

What you’ll need

8+ years of experience in growth, marketing, brand, customer strategy, or related leadership roles
A proven track record of driving business growth, not just marketing activity
Experience leading teams and influencing cross-functional initiatives
Strong analytical thinking combined with excellent communication skills
Comfortable using data, customer insights, and experimentation to guide decisions
Bonus Points: Experience in retail, hospitality, healthcare, SaaS, or service-based businesses
Experience with CRM, customer analytics, AI, marketing automation, or loyalty programs
Experience working directly with founders or executive leadership teams

Benefits

Comp & perks

HMO
Paid Leaves
Opportunity for Growth