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Growth Marketing Manager
Fresh PrintsGrowth Marketing Manager at Fresh Prints developing long-term growth strategies for high-value accounts. Leading cross-functional initiatives and driving measurable results in account retention and expansion.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing growth strategies for high-value accounts, leveraging customer insights and data to drive retention and expansion. Proven ability to collaborate across teams and communicate effectively at the executive level to influence decision-making and operational execution.
Highest-signal resume keywords
Account-Based MarketingGrowth Strategy DevelopmentCustomer Insight AnalysisExecutive CommunicationCross-Functional Collaboration
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Growth StrategyAccount GrowthRetention StrategyCustomer Value ImprovementData Analysis
Soft Skills
Commercial JudgmentAmbiguity ManagementInfluencing Without Authority
Tools & Technologies
AIAutomation
Industry Keywords
Account SegmentationSales MotionsCustomer ExperienceOperating ModelDecision Rules
About the role
Key responsibilities & impact- Build the long-term growth strategy for Fresh Prints’ highest-value accounts.
- Define how the business should identify, segment, prioritise, invest in, retain, and expand those accounts over time.
- Develop a strategy that remains effective even as student leaders, decision-makers, buying committees, and internal account owners change.
- Use customer insight, account data, and commercial judgment to identify the few opportunities that could materially change account value across the business.
- Shape decisions across sales motions, customer experience, and account coverage when those decisions are necessary to unlock growth.
- Take responsibility for moving the strategy from an idea into how the company actually operates.
- Use AI, automation, process, and disciplined prioritisation to operate with the leverage of a much larger team.
- Partner with Sales, BDM, Campus Manager leadership, Marketing, Creative, Data, and Operations to translate the strategy into clear actions, ownership, and operating rhythms.
- Build the systems, decision rules, and playbooks that allow teams to execute the strategy correctly without depending on you to manage every action.
- Represent account growth and retention in executive-level conversations.
- Bring a clear, evidence-backed point of view on where the company should place its bets, what it should stop doing, and what needs to change.
- Measure success through changes in retention, expansion, and account value, not simply through campaign delivery or short-term engagement metrics.
Requirements
What you’ll need- 5+ years of experience in account-based marketing, growth strategy, customer strategy, revenue strategy, or a related strategic role.
- A track record of delivering significant, measurable improvements in account growth, retention, expansion, or customer value.
- Evidence of building a new strategy, capability, or operating model rather than only managing an established function.
- Strong commercial judgment and the ability to connect customer insight, data, and business economics.
- Experience driving meaningful outcomes across teams without relying on formal authority.
- Strong executive communication, including presenting recommendations, challenging assumptions, and securing senior-level buy-in.
- Comfort operating with ambiguity, setting direction without precedent, and being accountable for results without an established playbook.
Benefits
Comp & perks- 2-month paid Sabbatical to eligible employees