Growth Marketing

• Own client strategy across channels, grow your book, and use AI to get yourself out of execution.
• You set the direction across every channel and catch the risks and openings early.
• The AI workflows you build let you run more accounts than one strategist normally could.
• You forecast where an account is headed and then hit the number.
• Founders can check your track record on that.
• You own the relationship end to end. To the client, you're the strategic voice in the room and their consigliere when the pressure is on.
• You understand the power of using both sides of your brain - this means that you craft campaigns that both perform well financially & can also build the power of the brand via awareness campaigns, savvy storytelling & deep creative insights.
• Every client hears real, specific recommendations from you (without being asked)
• You tie performance to revenue, CAC, and LTV, and can explain what a CPM move does to the P&L.
• You build the systems that take manual work off your plate, then spend the reclaimed hours on strategy.
• You spot what's worth testing next, cook up the hypothesis and deliver real post test analyses that drive future tests.

Growth Strategist

• Develop and execute the Enterprise Acquisition partner strategy, aligned with Palo Alto Networks’ overall channel priorities and segment sales goals.
• Bridge the gap between direct sales and channel ecosystems, utilizing your enterprise selling background to help partners identify, navigate, and close massive, complex greenfield accounts.
• Collaborate with central channel leaders, sales executives, and partner managers to ensure successful execution of joint enterprise acquisition initiatives.
• Drive partner enablement and activation, ensuring partners are equipped to hunt, position, and deliver Palo Alto Networks solutions into competitive enterprise accounts.
• Lead business reviews and performance discussions with senior partner stakeholders and PANW executives to measure progress, identify enterprise pipeline gaps, and optimize execution.
• Champion the Enterprise Acquisition segment within the partner ecosystem, ensuring integration into global channel programs, hunting incentives, and specialized services.
• Partner with marketing, enablement, and product leadership to design highly targeted acquisition campaigns, competitive displacement training, and partner services.
• Represent the Enterprise Acquisition segment in executive partner forums and advisory councils, providing thought leadership and insights on enterprise market trends.
• Use data-driven insights to track channel performance within the segment, guide co-investment decisions, and ensure accountability across stakeholders.

Senior Manager, Enterprise Acquisition Ecosystems

• Source and recruit creators across Instagram, TikTok, Facebook, YouTube, and Pinterest, with an emphasis on those driving revenue in non-Amazon categories (Walmart, DTC stores, and upcoming marketplace partnerships)
• Identify creators already promoting these brands and other marketplaces, and run warm outreach showing them how to earn more through Levanta's higher commission rates
• Run targeted outreach campaigns by category and marketplace to fill creator-supply gaps where we have brand demand but thin coverage
• Personalize outreach messaging over email and social based on creator niche, audience size, marketplace focus, and content style
• Encourage existing Levanta creators to expand into new marketplaces, curating product lists and hooks tied to specific brands and campaigns
• Manage inbound and complex outreach replies that fall outside automated workflows, qualifying, answering questions, and moving creators toward sign-up and activation
• Follow up with interested creators, book meetings with our Creator Managers, and help ensure new creators reach their first post and first attributed sale
• Build and manage outreach sequences that drive sign-ups to the Levanta platform
• Partner with our GTM engineering function to feed the outreach engine, refine targeting, and build marketplace-specific outreach tracks (e.g., distinct messaging for Walmart vs. other marketplaces vs. DTC)
• Track outreach activity, response rates, and pipeline progress in our CRM, and share what's converting
• Collaborate with the Creator Team to test new outreach strategies and continuously improve messaging
• Help manage and post content across Instagram, TikTok, and Facebook on a consistent schedule
• Film, edit, and produce short-form video content and graphics tailored to each platform
• Engage daily with followers, responding to comments and DMs and building genuine community
• Create content around affiliate marketing that educates and inspires creators on how to grow their income through Levanta
• Monitor trends and adapt content strategies to stay relevant and grow reach
• Curate product lists tied to events, holidays, and seasonal campaigns (e.g., gift guides, back-to-school, Black Friday)
• Assist with creator-focused email newsletters, helping draft, organize, and schedule content
• Handle daily creator platform approvals
• Support the Creator Team with additional projects, campaigns, and initiatives as needed

Creator Growth – Marketing Coordinator

• Own Customer Lifetime Value through retention, expansion, adoption, and customer advocacy.
• Drive Net Revenue Retention and customer health outcomes.
• Develop scalable customer success, renewal, and expansion playbooks.
• Recruit, develop, and lead a high-performing Customer Growth organization.
• Partner with Sales, Professional Services, Product, and Marketing to ensure measurable business outcomes.
• Create disciplined renewal, expansion, and account review processes.

Head of Customer Growth

• Develop and lead the firm’s growth marketing strategy
• Manage paid advertising initiatives across major search and social platforms
• Create, test, and optimize landing pages and conversion pathways
• Own marketing automation and follow-up journeys
• Monitor and report on key marketing performance indicators

Senior Growth Marketing Manager

• Lead the development and execution of divisional strategy, ensuring product portfolio alignment with customer needs and corporate objectives.
• Manage the division’s product portfolio, including lifecycle strategy, performance evaluation, and prioritization of strategic initiatives.
• Conduct market, customer, and competitive analyses to inform product and investment decisions.
• Collaborate with product, engineering, finance, and operations teams to translate customer requirements into actionable strategies and product plans.
• Support the Divisional VP in identifying, qualifying, shaping and capturing new growth opportunities, partnerships, and M&A opportunities.
• Serve as lead liaison with industry partners to shape and capture new business opportunities.
• Lead a team of technical engineering and marketing and sales professionals to ensure that the capability development, market shaping, customer engagement, and capture elements of the Land Systems growth strategy are integrated and resources.

Head of Strategy and Growth – Land Systems

• Live & Lead Self-Mastery - Fully immerse yourself in our award-winning mindset and personal development programs, then champion them with authenticity.
• Build & Mentor Teams - Attract, recruit, and develop high-calibre, purpose-driven people into a thriving global community.
• Drive Growth - Execute proven digital marketing and recruitment strategies to expand your reach and influence.
• Lead from the Front - Deliver results through action-based leadership, heart, and unwavering standards.

High-Performance Growth Leader

• Prospect and identify potential clients within the MLF segment, with a focus on new-to-online firms
• Set appointments and conduct initial meetings to understand client needs and present our solutions
• Support the current sales motion by assisting with ongoing sales activities and initiatives
• Collaborate with the Senior Manager, Growth Team, and other team members to develop and execute sales strategies
• Maintain accurate records of all prospecting activities and client interactions in Salesforce
• Stay up-to-date with industry trends and market developments to identify new opportunities

Associate Sales Specialist – MLF Growth Team

• Own the growth marketing strategy, including goals, channel mix, budget allocation, and success metrics across demand generation efforts
• Build and maintain a full-funnel marketing plan aligned to pipeline and revenue goals in partnership with Sales and RevOps
• Foster a culture of testing, learning, and continuous improvement across campaigns
• Report marketing performance to leadership with clear connection to pipeline and revenue outcomes
• Lead, coach, and develop a team across paid media, email, events, and digital marketing
• Create a high-accountability, high-support environment with clear expectations and strong execution
• Oversee content strategy, website performance, SEO, and emerging AI search visibility
• Own the event marketing strategy for webinars, conferences, summits, and field events
• Drive attendee acquisition and post-event follow-up through coordinated multichannel campaigns
• Measure event impact across registrations, attendance, pipeline, and revenue
• Lead paid media strategy across search, social, and other digital channels
• Own reporting for key growth metrics, including leads, pipeline, acquisition costs, and channel performance
• Partner with RevOps to ensure accurate attribution and clear measurement of marketing's revenue impact

Director of Growth Marketing

• Designs, builds, and scales compounding growth loops that turn user behavior into new user acquisition
• Identifies where product usage, content, and brand interactions naturally create distribution
• Improves loop efficiency (conversion, share rate, velocity, amplification)
• Expands loops beyond marketing into product and customer experience surfaces
• Establishes organic as a measurable, accountable growth channel on par with paid
• Defines KPIs (loop coefficient, organic conversion, compounding traffic, revenue contribution)
• Builds attribution models across fragmented and multi-touch organic journeys
• Creates a continuous experimentation system to drive optimization and scale
• Owns how Whisker is discovered across search, social, PR, influencer, and AI-driven surfaces
• Evolves SEO into a broader discovery system (including LLM / AI visibility, answer engines, and emerging platforms)
• Ensures every surface contributes to loop creation, amplification, or conversion
• Builds the automation and systems layer that powers organic growth at scale
• Identifies manual workflows and replaces them with scalable, programmatic solutions
• Develops or orchestrates tools, agents, and pipelines that accelerate: Content creation, Insight generation and Distribution and amplification
• Partners with Engineering and Data to create new growth capabilities (e.g., real-time insight loops, automated content systems, adaptive messaging engines)
• Identifies and operationalizes the most powerful customer insights, behaviors, and “fanaticism signals”
• Turns these signals into repeatable growth mechanisms
• Builds systems that continuously surface and act on emerging opportunities
• Partners with Product to increase shareability, visibility, and organic reach by design
• Embeds growth loops and organic thinking across Marketing, Product, and Customer Experience
• Ensures major initiatives are designed with distribution and amplification in mind
• Acts as the connective layer between brand, content, product, and performance
• Will perform additional responsibilities when required

Director of Organic Growth

• Lead the development and execution of enablement programs, tools, messaging, and readiness resources that support Sales, Customer Success, and related go-to-market functions
• Partner cross-functionally to support strategic growth initiatives, including case rate opportunities, large or marquee client engagement, and high-priority business development efforts
• Coordinate and execute mid-funnel programs and campaigns designed to strengthen progression, improve follow-up discipline, and increase opportunity momentum
• Create, refine, and maintain materials that support internal readiness and external engagement, ensuring quality, consistency, and alignment to business priorities
• Establish structure, accountability, and follow-through across cross-functional projects with multiple stakeholders and competing priorities
• Monitor initiative performance, identify opportunities for improvement, and recommend actions to increase effectiveness and efficiency
• Perform other duties as assigned in support of organizational priorities.

Senior Manager, Enablement and Growth Support

• Own SMB growth initiatives focused on acquisition, conversion, and pipeline growth
• Scale SMB trial starts and improve trial-to-paid conversion performance
• Build and optimize lifecycle marketing programs across onboarding, nurture, re-engagement, and conversion
• Create and scale high-performing campaigns across email, paid media, landing pages, lifecycle channels, and emerging content formats
• Lead experimentation and A/B testing across messaging, creative, digital channels, and conversion flows
• Build reporting frameworks and dashboards that create visibility into funnel performance, campaign effectiveness, and growth opportunities
• Use data and insights to drive optimization, prioritization, and investment decisions
• Leverage AI tools and automation to improve execution speed, streamline workflows, reduce manual work, and scale growth programs more efficiently
• Partner cross-functionally with Sales, RevOps, Product Marketing, and Content teams to improve customer journey performance and pipeline outcomes
• Help build a more agile, experimentation-driven growth culture

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