Growth Marketing

• Prospect and identify potential clients within the MLF segment, with a focus on new-to-online firms
• Set appointments and conduct initial meetings to understand client needs and present our solutions
• Support the current sales motion by assisting with ongoing sales activities and initiatives
• Collaborate with the Senior Manager, Growth Team, and other team members to develop and execute sales strategies
• Maintain accurate records of all prospecting activities and client interactions in Salesforce
• Stay up-to-date with industry trends and market developments to identify new opportunities

Associate Sales Specialist – MLF Growth Team

• Own the growth marketing strategy, including goals, channel mix, budget allocation, and success metrics across demand generation efforts
• Build and maintain a full-funnel marketing plan aligned to pipeline and revenue goals in partnership with Sales and RevOps
• Foster a culture of testing, learning, and continuous improvement across campaigns
• Report marketing performance to leadership with clear connection to pipeline and revenue outcomes
• Lead, coach, and develop a team across paid media, email, events, and digital marketing
• Create a high-accountability, high-support environment with clear expectations and strong execution
• Oversee content strategy, website performance, SEO, and emerging AI search visibility
• Own the event marketing strategy for webinars, conferences, summits, and field events
• Drive attendee acquisition and post-event follow-up through coordinated multichannel campaigns
• Measure event impact across registrations, attendance, pipeline, and revenue
• Lead paid media strategy across search, social, and other digital channels
• Own reporting for key growth metrics, including leads, pipeline, acquisition costs, and channel performance
• Partner with RevOps to ensure accurate attribution and clear measurement of marketing's revenue impact

Director of Growth Marketing

• Designs, builds, and scales compounding growth loops that turn user behavior into new user acquisition
• Identifies where product usage, content, and brand interactions naturally create distribution
• Improves loop efficiency (conversion, share rate, velocity, amplification)
• Expands loops beyond marketing into product and customer experience surfaces
• Establishes organic as a measurable, accountable growth channel on par with paid
• Defines KPIs (loop coefficient, organic conversion, compounding traffic, revenue contribution)
• Builds attribution models across fragmented and multi-touch organic journeys
• Creates a continuous experimentation system to drive optimization and scale
• Owns how Whisker is discovered across search, social, PR, influencer, and AI-driven surfaces
• Evolves SEO into a broader discovery system (including LLM / AI visibility, answer engines, and emerging platforms)
• Ensures every surface contributes to loop creation, amplification, or conversion
• Builds the automation and systems layer that powers organic growth at scale
• Identifies manual workflows and replaces them with scalable, programmatic solutions
• Develops or orchestrates tools, agents, and pipelines that accelerate: Content creation, Insight generation and Distribution and amplification
• Partners with Engineering and Data to create new growth capabilities (e.g., real-time insight loops, automated content systems, adaptive messaging engines)
• Identifies and operationalizes the most powerful customer insights, behaviors, and “fanaticism signals”
• Turns these signals into repeatable growth mechanisms
• Builds systems that continuously surface and act on emerging opportunities
• Partners with Product to increase shareability, visibility, and organic reach by design
• Embeds growth loops and organic thinking across Marketing, Product, and Customer Experience
• Ensures major initiatives are designed with distribution and amplification in mind
• Acts as the connective layer between brand, content, product, and performance
• Will perform additional responsibilities when required

Director of Organic Growth

• Lead the development and execution of enablement programs, tools, messaging, and readiness resources that support Sales, Customer Success, and related go-to-market functions
• Partner cross-functionally to support strategic growth initiatives, including case rate opportunities, large or marquee client engagement, and high-priority business development efforts
• Coordinate and execute mid-funnel programs and campaigns designed to strengthen progression, improve follow-up discipline, and increase opportunity momentum
• Create, refine, and maintain materials that support internal readiness and external engagement, ensuring quality, consistency, and alignment to business priorities
• Establish structure, accountability, and follow-through across cross-functional projects with multiple stakeholders and competing priorities
• Monitor initiative performance, identify opportunities for improvement, and recommend actions to increase effectiveness and efficiency
• Perform other duties as assigned in support of organizational priorities.

Senior Manager, Enablement and Growth Support

• Own SMB growth initiatives focused on acquisition, conversion, and pipeline growth
• Scale SMB trial starts and improve trial-to-paid conversion performance
• Build and optimize lifecycle marketing programs across onboarding, nurture, re-engagement, and conversion
• Create and scale high-performing campaigns across email, paid media, landing pages, lifecycle channels, and emerging content formats
• Lead experimentation and A/B testing across messaging, creative, digital channels, and conversion flows
• Build reporting frameworks and dashboards that create visibility into funnel performance, campaign effectiveness, and growth opportunities
• Use data and insights to drive optimization, prioritization, and investment decisions
• Leverage AI tools and automation to improve execution speed, streamline workflows, reduce manual work, and scale growth programs more efficiently
• Partner cross-functionally with Sales, RevOps, Product Marketing, and Content teams to improve customer journey performance and pipeline outcomes
• Help build a more agile, experimentation-driven growth culture

Head of SMB Growth Marketing

• Architect our AI-powered GTM infrastructure: You'll design and build the systems — workflows, agents, data pipelines, enrichment layers, internal tools — that let Marketing, Sales, and Rev Ops operate at a scale that would otherwise require 2–3x the headcount.
• Own pipeline growth end-to-end: You'll take ownership of the growth funnel and define how we scale demand at our next stage, from top-of-funnel experimentation through pipeline acceleration.
• Boost offline growth: Big opportunities exist from offline engagements in the ecommerce world. Identify, build, and execute those opportunities, particularly with up-market and higher ACV opps from our ICP.
• Set the bar for creative experimentation: You'll lead ongoing testing across channels, messages, and motions, bringing scrappy startup energy and turning winning experiments into scalable, systematized growth engines.
• Use AI Systems to 10x our output: You'll be at the forefront of AI-driven marketing and GTM, deploying internal and external-facing tools that multiply the productivity of the entire GTM org — not just your own workstreams.
• Strengthen the connection between Marketing, Sales, and Rev Ops: You'll ensure marketing efforts translate into high-quality, measurable pipeline by partnering closely with Sales and Rev Ops and by building the connective tissue — attribution, handoffs, signal routing — that makes the org feel like one team.
• Lay the foundation for GTM operational excellence: You'll bring structure, clarity, and consistency to our growth motion, building systems that scale with us and setting playbooks others on the team can run.

Growth Marketer

• Own public sector marketing pipeline performance across new business acquisition and existing customer growth/expansion, from strategy through MQL delivery, influence on revenue, and reporting
• Develop integrated B2G go‑to‑market strategies aligned to new logo acquisition, upsell/cross sell opportunities, and multiyear expansion within existing customers
• Build segment specific strategies that support different motions: net new demand, customer adoption, expansion, and partner led opportunities
• Translate complex government technology and services into clear, compelling value propositions tailored to buyers, users, and partners across the customer lifecycle
• Plan and execute partner‑aligned growth initiatives across permitting and services partners, including platform partners (e.g., Esri, Microsoft), systems integrators, and professional services firms, from campaign strategy through measurement.
• Plan, execute, and continuously optimize multichannel, full funnel campaigns supporting: New business demand generation, Customer retention, adoption, and expansion, Partner sourced and partner influenced pipeline
• Design and manage targeted nurture programs for key public sector personas, customer segments, and lifecycle stages with paid advertising, email marketing, events, and more
• Support event, field, and customer marketing initiatives with tightly aligned pre and post event campaigns
• Make data informed decisions on campaign prioritization, investment, and optimization with a high degree of autonomy
• Partner closely with Sales and SDR teams to align messaging, enable outreach, and support opportunity acceleration
• Collaborate with Product, Customer, and Operations teams to ensure messaging reflects real customer outcomes and market needs
• Support partner marketing initiatives with government platform and services partners
• Own campaign performance measurement, reporting, and optimization using HubSpot and related analytics tools
• Present marketing strategy, performance, and recommendations to senior stakeholders with clarity and confidence
• Proactively identify gaps, opportunities, and risks within the public sector go‑to‑market motion and take ownership of solutions
• Drive best practices in marketing automation, segmentation, and ABM workflows
• Mentor and guide other marketing team members as the function continues to scale.

Senior Growth Marketing Manager

• Develop and execute multi-channel lead generation campaigns across paid media, email, webinars, content syndication, SEO and social platforms.
• Drive growth in MQLs, SQLs, pipeline creation, customer acquisition, and conversion rates.
• Optimize full-funnel marketing performance from awareness through opportunity creation.
• Partner closely with Sales leadership to improve lead quality, routing, follow-up SLAs, and conversion efficiency.
• Own campaign planning, execution, testing, reporting, and optimization.
• Manage campaign calendars, budgets, targeting strategies, and performance benchmarks.
• Implement A/B testing strategies across landing pages, messaging, ads, and nurture flows.
• Monitor acquisition cost, cost-per-lead, return on ad spend and pipeline velocity.
• Analyze funnel performance and identify opportunities to improve conversion rates and marketing efficiency.
• Ensure accurate campaign attribution and lead tracking.
• Present KPI insights and strategic recommendations to senior leadership.
• Work closely with product marketing, content, revops, sales and customer success stakeholders.
• Ensure that campaign strategy is aligned with product launches, market segments, and sales priorities.
• Support account-based marketing (ABM) and customer expansion initiatives where applicable.
• Establish operational rigor and performance expectations for the growth marketing team.
• Drive accountability across the team to ensure delivery against pipeline, campaign, and revenue objectives.
• Lead, coach, and develop a team of growth marketers, including conducting performance reviews, goal setting, and providing ongoing feedback and career development support.
• Manage and mentor junior growth marketing team members and external agencies.

Growth Marketing Manager

• Participate in the planning, implementation, and deployment of new business applications and system upgrades, specifically for US growth initiatives
• Configure and customize applications and systems to meet specific business requirements and user needs
• Provide comprehensive technical support and troubleshooting for application and system issues, including incident resolution, problem diagnosis, and root cause analysis
• Develop and deliver user training programs and documentation to ensure effective adoption and utilization of new and existing systems
• Collaborate with cross-functional teams, including IT, operations, and business stakeholders, to gather requirements, define solutions, and ensure successful project delivery
• Perform system testing and quality assurance to validate functionality, performance, and data integrity
• Maintain accurate records of system configurations, support requests, and resolutions
• Proactively identify opportunities for system optimization, process improvement, and automation
• Stay current with industry trends and best practices in application implementation and support

Application/System Implementation Lead – Support

• Develop and execute growth marketing strategies for all products aligned with business objectives, leveraging data-driven insights and market trends to optimize performance across all channels
• Own the marketing pipeline, overseeing lead generation, qualification, and conversion processes to drive revenue growth and achieve sales targets across new logo, cross-sell, self-serve, and sales-assisted motions
• Oversee Growth Marketing owned customer journey touchpoints - including email, digital, paid media and events - bringing together cohesive experiences and nurture programs to move prospects through the funnel
• Act as a key liaison between leadership groups, collaborating closely with cross-functional teams including Revenue, Revenue and Marketing Operations, Product, and Finance to ensure alignment of Growth Marketing strategies with overall business goals, objectives, and critical initiatives
• Lead the integration of AI and automation into the growth marketing function – enabling teams to scale experimentation, optimize performance, and improve forecasting accuracy
• Continuously monitor, analyze, and optimize campaign performance across all Growth Marketing channels, leveraging data-driven insights to drive improvements in conversion rates, customer engagement, retention, and ROI
• Provide leadership, guidance, and mentorship to the Growth Marketing team, fostering a culture of collaboration, innovation, and accountability
• Develop and manage the marketing budget with senior leadership, allocating resources effectively to maximize ROI and drive scalable growth
• Provide regular updates and reports to stakeholders and leadership on key performance metrics, growth initiatives, and market trends
• Lead quarterly and annual planning for the Growth Marketing teams, setting quarterly and monthly pipeline targets for each product in partnership with Revenue team leadership

Director – Growth Marketing

• Own the end-to-end growth motion for the SMB segment, from acquisition through conversion and activation
• Build and execute high-velocity performance marketing strategies across paid search, paid social, SEO/GEO, email, and lifecycle channels
• Operate a full-funnel growth engine, spanning top-of-funnel demand through mid-funnel nurture and conversion optimization
• Continuously test, iterate, and scale campaigns with a focus on CAC efficiency, LTV, and revenue impact
• Build and scale a performance creative engine that produces and tests high volumes of content across channels
• Develop systems to categorize, test, and optimize messaging, hooks, and creative formats
• Partner across teams or external resources to establish a repeatable content supply chain that supports rapid experimentation
• Expand into new channels and formats based on performance signals
• Design and deploy AI-driven workflows across acquisition channels, including SEO/GEO, email, and content generation
• Build automated systems for campaign execution, audience targeting, and performance optimization
• Leverage agentic workflows and integrations to increase speed, scale, and output quality across marketing efforts
• Apply strong judgment to ensure AI drives performance outcomes, not just efficiency gains
• Drive a product-led, self-serve growth motion that converts traffic into paying customers
• Optimize conversion paths, onboarding flows, and lifecycle programs to improve activation and revenue
• Partner with Sales to ensure alignment between self-serve and assisted conversion paths
• Identify and close gaps across the funnel to maximize conversion and revenue yield
• Own core growth metrics across the funnel, including CAC, LTV, conversion rates, and channel ROI
• Analyze campaign and channel performance to inform budget allocation and scaling decisions
• Build a culture of experimentation, using data and rapid testing to continuously improve performance

Director, Small Market Growth

• Execute territory sales plans through virtual and in-person strategies to drive increased sales of core and qualified plan assets, as well as ensure the retention of these assets to achieve sales goals.
• Represents Orion and its products to advisors knowledgeably and effectively enabling advisors to clearly identify benefits of Orion products relative to its competitors; cross-sells products, e.g. advisor studios, as applicable.
• Is responsible for traveling to, staying overnight to work industry conferences in the region to find new opportunities for their territory and other territories that may have opportunities at the conference.
• Works closely with Senior Advisor Consultants in the territory to develop and execute appropriate business plan to maximize territorial sales, including assessing current state of assigned territory to identify opportunities for new business in order to maintain and further sales cycle.
• Logs activity in Salesforce and keeps up to date.
• Supports sales pipeline to meet agreed upon sales goals.
• Stays up to date on industry knowledge by reading industry publications.
• Strategizes with and provides advice to representatives in designing ideal business plan resulting in retention and growth of current AUM; maintains and nurtures existing relationships.
• Capitalizes on referrals in order to increase sales in territory; uses channels efficiently to build relationships.
• Contact representatives following meetings virtually to provide additional information, obtain feedback and utilize needs-based selling techniques to inquire about additional product needs.
• Ensures receipt of excellent customer service with focus representatives, including expectations being met and managed.
• Ensures discretionary expenses stay within budget.
• Meets agreed upon sales activity goals.
• Attends ongoing training to maintain current knowledge of all markets and industry developments.
• Maintains and updates contact database including prospect information and activity in sales automation tools; maintains reports of existing competitor's products.
• Virtually attends and participates in development and sponsorship of conferences, multi-manager roadshows, multi-strategist lunches, and Lunch-and-Learns with registered representatives, TPAs, etc.; uses various strategies to maximize attendance at conferences and roadshows.

Growth Consultant

• Help develop and maintain the enterprise Organic Growth Strategy, aligned to TELUS Health global portfolio
• Identify, frame, and prioritise cross‑sell and upsell opportunities by: Analyzing how products work together across customer segments
• Highlighting expansion pathways across the portfolio
• Clearly articulating where growth can be accelerated through portfolio connection
• Feeding prioritised opportunities into Product Council and Marketing Council forums
• Translate insight into strategic action: Interpret customer, product, and market intelligence
• Create a consistent “Insight → Strategy → Priority” narrative
• Ensure insights drive decisions, not just reporting
• Produce and own the Monthly Insight Pack, ensuring it: Highlights performance, trends, risks, and opportunities
• Clearly connects insight to recommended strategic actions
• Supports leadership, Product Council, and Marketing Council decision‑making
• Support portfolio positioning and messaging alignment by: Partnering with Marketing and Product on value propositions
• Ensuring portfolio narratives reinforce organic growth priorities
• Helping position TELUS Health as an integrated portfolio rather than siloed products
• Enable governance and prioritisation forums, including: Product Council (growth lens, opportunity framing)
• Marketing Council (priority focus, opportunity sizing, narrative consistency)

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