Growth Marketing

• Execute a TikTok Shop affiliate strategy
• Management of affiliate messaging system and discord communities
• Manage social commerce initiatives across platforms
• Track and report key metrics, provide affiliate commission strategies
• Maintain clear and effective communication with clients
• Stay abreast of industry trends and platform updates
• Employ AI technologies to enhance and optimize business processes
• Utilize and leverage Power Digital's Nova ecosystem

Growth Strategist, TikTok Shop

• Own digital channel growth strategy and performance across online ordering, third‑party delivery, and loyalty.
• Accountable for key KPIs including digital sales mix, conversion, frequency, average check, and retention.
• Establish clear performance dashboards, reporting cadences, and insight‑driven optimization routines.
• Own day‑to‑day planning and execution across all digital platforms, ensuring operational readiness and reliability.
• Translate strategy into SOPs, playbooks, and executional standards for agencies, internal teams, and franchisees.
• Identify risks, gaps, and performance issues; escalate insights and recommendations with clarity and data.
• Lead ongoing management and optimization of third‑party delivery platforms.
• Partner cross‑functionally to improve awareness, promotions, profitability and operational compliance.
• Drive platform sales and conversion into owned DQ channels while protecting brand standards and franchisee profitability.
• Support the definition, launch, and scaling of Dairy Queen Mexico’s loyalty and first‑party e‑commerce platforms.
• Shape customer journeys, program mechanics, and activation plans with a focus on adoption and feasibility.
• Build foundational governance, SOPs, and measurement frameworks required for sustainable scale.
• Oversee social media, website, and SEO performance as part of the broader digital ecosystem.
• Ensure activities drive traffic, engagement, and conversion in support of digital growth objectives.
• Manage agency partners and ensure alignment with brand and business priorities.
• Serve as a trusted digital partner to franchisees across all digital initiatives.
• Develop training materials, communications, and playbooks to drive adoption and confidence.
• Present clearly and credibly in franchisee forums and working sessions.

Bilingual Digital Growth Marketing Manager

• Definir la estrategia de crecimiento y embudo: aclarar audiencias, ofertas, recorrido y eventos de conversión (registro, recorrido, evento, preparación para reserva)
• Construir el CRM y el sistema de ciclo de vida: configurar segmentación, pipelines, seguimientos y cadencia a través de email y WhatsApp
• Propiedad del sitio web y superficies de conversión: lanzar páginas de destino, actualizaciones del sitio y conceptos básicos de analítica con mejoras medibles de conversión
• Ejecutar la cadencia de contenido de principio a fin: poseer el calendario, publicar de manera consistente y proteger la voz y calidad mientras se escala la producción
• Operacionalizar tours y eventos: crear formatos repetibles que construyan confianza y conviertan la demanda en acción
• Impulsar asociaciones y referencias: construir distribución con socios alineados que produzcan constantemente leads calificados
• Instalar mediciones e informes: rastrear calidad de leads, conversión de etapas y rendimiento de canal con un panel ligero

Marketing & Growth Lead

• Utilize performance data and key industry trends to set the creative strategy, activate across a single or integrated channels, and report on results for future creative iterations
• Consistently communicate with clients to determine creative needs based on overall business objectives
• Produce key strategy deliverables such as creative testing plans and asset recommendations
• Be an extension of the client’s marketing team by building a trusting relationships with client day-to-day POCs as well as key decision-makers, and seek to build personal rapport to increase relationship stickiness
• Lead day to day correspondence with client for all things related to creative initiatives
• Serve as strategic partner for client and internal teams to ensure overall account strategy and creative strategy align
• Provide core organizational and project management services on all creative projects; collaborating with client, designers and channel specialists to hit project deadlines
• Draft creative briefs to effectively translate the overall strategy and vision of the creative to our design team
• Manage designs and copy to ensure clients’ brand guidelines / voice and tone are being upheld and elevated
• Write ad copy and proofread/QA mock-ups to ensure flawless final delivery
• Present concepts to client with data-driven rationale for creative decisions and ability to push back on client when needed
• Respond with corrective action plans to internal and client feedback, and collaborate with specialists and designers to adjust accordingly
• Thoroughly cross-check all outgoing assets to ensure briefs are executed correctly and feedback is upheld
• Develop weekly, monthly and quarterly creative reporting and insights in conjunction with the account teams to assist in guiding POC’s and teams in strategy moving forward
• Proactively assist larger teams to provide creative POV to clients on industry trends
• Prioritize and execute on competing tasks via our project management platform to deliver results across multiple accounts
• Scope management to ensure the client is being flagged of overages or rush fees.

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