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Catena

Growth Marketing Lead – Biotechnology

Catena

Growth Marketing Lead managing full marketing ecosystem for biotechnology company. Driving measurable growth through SEO, paid advertising, and organic content across platforms.

Posted 6/18/2026full-timeRemote • 🇲🇽 MexicoSenior💰 $2,500 - $3,000 per monthWebsite

About the role

Key responsibilities & impact
  • Own the full marketing ecosystem across its brands and drive measurable, ROI-accountable growth
  • Implement SEO across technical setup and content strategy
  • Manage paid advertising focused on direct-to-consumer conversions
  • Create organic content across platforms
  • Achieve a minimum 3x ROI on paid campaigns
  • Grow organic search authority for core brands
  • Maintain a consistent multi-platform content cadence with scaling paid budget as performance is proven

Requirements

What you’ll need
  • 5+ years in growth marketing, SEO, and digital marketing with end-to-end ownership of the marketing function for at least one brand or product line
  • Hands-on execution of both SEO (technical setup — tags, metadata, site structure — and content strategy) and paid advertising (campaign build, optimization, performance monitoring)
  • Demonstrated 3x+ ROI/ROAS on paid advertising campaigns, evidenced by metrics on CV
  • Proficiency with paid advertising platforms (Google Ads, Facebook Ads Manager)
  • Proficiency with Google Analytics and SEO tools for keyword research and site audits (Ahrefs, SEMrush, or equivalent)
  • Experience originating and managing organic content across multiple platforms, including static social/imaging content
  • C1+ English (CEFR) for client-facing strategic communication
  • Experience managing marketing across 3+ brands or product lines simultaneously (Nice-to-Have)
  • Health, medical, biotech, or life sciences industry exposure (Nice-to-Have)
  • Proficiency with AI tools for content creation and marketing efficiency (Nice-to-Have)
  • Founder, first-marketing-hire, or early-stage startup experience (Nice-to-Have)
  • Direct-to-consumer (DTC) marketing experience with documented conversion results (Nice-to-Have)

Benefits

Comp & perks
  • Competitive Salary: Based on experience and skills
  • Remote Work: Fully remote—work from anywhere
  • Team Incentives: Recognition for maintaining 100% CRM hygiene and on-time reporting
  • Generous PTO: In accordance with company policy
  • Health Coverage for PH-based talents: HMO coverage after 3 months for full-time employees
  • Direct Mentorship: Guidance from international industry experts
  • Learning & Development: Ongoing access to resources for professional growth
  • Global Networking: Connect with professionals worldwide

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools
growth marketingSEOdigital marketingpaid advertisingcontent strategycampaign optimizationperformance monitoringorganic content creationROIROAS
Soft Skills
strategic communicationclient-facing skills