Growth Marketing Lead – Biotechnology

Catena

Growth Marketing Lead managing full marketing ecosystem for biotechnology company. Driving measurable growth through SEO, paid advertising, and organic content across platforms.

Posted 6/18/2026full-timeRemote • 🇲🇽 MexicoSenior💰 $2,500 - $3,000 per monthWebsite

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Hard Skills

growth marketingSEOdigital marketingpaid advertisingcontent strategycampaign optimizationperformance monitoringorganic content creationROIROAS

Soft Skills

strategic communicationclient-facing skills

Tools & Technologies

Google AdsFacebook Ads ManagerGoogle AnalyticsAhrefsSEMrushAI tools for content creation

Industry Keywords

healthmedicalbiotechlife sciencesdirect-to-consumer marketing

About the role

Key responsibilities & impact

Own the full marketing ecosystem across its brands and drive measurable, ROI-accountable growth
Implement SEO across technical setup and content strategy
Manage paid advertising focused on direct-to-consumer conversions
Create organic content across platforms
Achieve a minimum 3x ROI on paid campaigns
Grow organic search authority for core brands
Maintain a consistent multi-platform content cadence with scaling paid budget as performance is proven

Requirements

What you’ll need

5+ years in growth marketing, SEO, and digital marketing with end-to-end ownership of the marketing function for at least one brand or product line
Hands-on execution of both SEO (technical setup — tags, metadata, site structure — and content strategy) and paid advertising (campaign build, optimization, performance monitoring)
Demonstrated 3x+ ROI/ROAS on paid advertising campaigns, evidenced by metrics on CV
Proficiency with paid advertising platforms (Google Ads, Facebook Ads Manager)
Proficiency with Google Analytics and SEO tools for keyword research and site audits (Ahrefs, SEMrush, or equivalent)
Experience originating and managing organic content across multiple platforms, including static social/imaging content
C1+ English (CEFR) for client-facing strategic communication
Experience managing marketing across 3+ brands or product lines simultaneously (Nice-to-Have)
Health, medical, biotech, or life sciences industry exposure (Nice-to-Have)
Proficiency with AI tools for content creation and marketing efficiency (Nice-to-Have)
Founder, first-marketing-hire, or early-stage startup experience (Nice-to-Have)
Direct-to-consumer (DTC) marketing experience with documented conversion results (Nice-to-Have)

Benefits

Comp & perks

Competitive Salary: Based on experience and skills
Remote Work: Fully remote—work from anywhere
Team Incentives: Recognition for maintaining 100% CRM hygiene and on-time reporting
Generous PTO: In accordance with company policy
Health Coverage for PH-based talents: HMO coverage after 3 months for full-time employees
Direct Mentorship: Guidance from international industry experts
Learning & Development: Ongoing access to resources for professional growth
Global Networking: Connect with professionals worldwide