Digital Marketing

• Create and execute marketing campaigns using HubSpot including emails, workflows, landing pages, and reporting.
• Manage LTCI Partners social media presence and channels
• Support advisor-facing initiatives, webinars, and educational campaigns.
• Create and manage sales enablement materials such as presentations, one-pagers, and PPT/email templates.
• Maintain and report marketing data, segmentation, and campaign tracking.
• Identify opportunities to use AI tools and automation to improve efficiency.
• Coordinate across sales, compliance, and product teams.

Digital Marketing Specialist

• Develop and execute digital marketing strategies across paid, owned, and earned channels that drive awareness, engagement, and revenue.
• Translate business objectives into measurable KPIs and digital campaigns.
• Manage the digital marketing budget, ensuring efficient allocation of spend across channels for maximum ROI.
• Lead with a player-coach approach: execute key initiatives while mentoring, managing, and growing digital team members.
• Oversee paid media campaigns (search, social, display, retargeting), ensuring they deliver qualified leads and strong ROI.
• Define and monitor KPIs including CAC, ROAS, conversion rates, lead quality, and funnel performance.
• Lead SEO strategy, including keyword planning, on-page optimization, and technical SEO.
• Direct the strategy, content, and execution of email campaigns, SMS/text initiatives, and CRM-based nurturing programs.
• Partner closely with sales leadership to align digital campaigns with pipeline goals.

Digital Marketing Director

• At Voxidea, connect top bilingual professionals across Latin America with remote opportunities.
• Hire an SEO & Digital Marketing Specialist to lead marketing initiatives.
• Develop and optimize strategies to strengthen brand presence and generate leads.
• Collaborate with leadership to align marketing initiatives with growth goals.
• Lead SEO efforts to enhance organic traffic and online visibility.
• Manage digital campaigns across various platforms, optimizing for performance.

Digital Marketing Manager

• Lead and execute a comprehensive digital marketing strategy focused on driving qualified leads and revenue for our high value product
• Own and optimize SEO strategy, including technical SEO, website optimization, keyword targeting and content development to improve organic rankings and visibility
• Plan and manage performance marketing campaigns across paid channels (search, display, social) continuously optimizing for ROI and conversion rates
• Oversee redevelopment of company website and external facing digital assets
• Develop and refine compelling pitch materials that clearly articulate the Private Medical narrative and resonate with partners and key stakeholders
• Lead public relations strategy to enhance brand visibility and secure high-impact earned media opportunities
• Pursue media and speaker engagements, including podcasts
• Support thoughtfully curated content and event initiatives (including newsletters, salon series, and executive events) that drive engagement, reinforce brand positioning, and complement broader digital growth efforts
• Stay ahead of industry trends, emerging tools, and best practices in digital marketing, SEO and audience targeting.

Head of Marketing – Digital Marketing, Concierge Medicine

• Build and optimize digital campaigns to drive measurable results
• Manage Meta (Facebook & Instagram) ads and retargeting
• Execute campaigns tied to promotions and key initiatives
• Track performance using Google Analytics
• Assist with email campaigns (execution only)
• Collaborate with content and design teams

• Own the success of SMB clients across various channels
• Handle client relationships with poise and confidence
• Project manage and organize accounts effectively
• Build relationships with points of contact
• Apply deep technical knowledge of Strategy, Paid Media, SEO, and CRO
• Exhibit a very strong SaaS background

Digital Marketing Strategist – Startups/SMB

• Own the success of SMB clients, across channels
• Handle client relationships with poise, confidence, and empathy
• Project manage and organize your accounts
• Build relationships with your point of contacts
• Deep technical knowledge of Strategy, Paid Media, SEO, and CRO for tech companies
• Strong SaaS background preferred
• Skilled at having a large impact in a very specific role
• Creative spark for marketing + deep passion for getting results

Senior Digital Marketing Strategist – Startups/SMB

• Maintain brand consistency across website, sales collateral, presentations, campaigns, events, partner materials, and digital touchpoints.
• Create and adapt digital marketing assets, including one-pagers, solution briefs, landing pages, website graphics, pitch decks, infographics, event collateral, case study layouts, and buyer journey materials.
• Support website content updates, landing pages, digital content refreshes, user experience improvements, and SEO-informed content structure.
• Partner with sales, product marketing, communications, and subject matter experts to develop clear, compelling customer-facing materials.
• Build reusable templates for decks, one-pagers, website assets, event materials, and sales collateral to improve consistency and speed.
• Translate complex products, technical topics, and market priorities into visually compelling, audience-friendly content.
• Organize and maintain a library of current, on-brand marketing and sales enablement assets.
• Use website and content performance data to recommend improvements to digital experiences, landing pages, and marketing materials.
• Coordinate with agencies, freelancers, designers, and web vendors as needed.

Brand & Digital Marketing Manager

• Own bartaco's digital marketing engine — from paid media strategy and performance to CRM, website, and marketing analytics.
• Build the infrastructure, set the plan, manage partners and/or execute the campaign, and own the results.
• Bring analytical rigor to every investment decision, connecting media math to real business outcomes — impressions to awareness, spend to covers, campaigns to revenue.
• Build bartaco's end-to-end paid media strategy and performance from the ground up across paid social (Meta, TikTok), paid search (Google), programmatic (CTV, OLV, display), and 3rd party delivery/catering platforms (UberEats, DoorDash, ezCater).
• Develop media plans grounded in marketing math — connecting budget to impression targets, reach and frequency requirements, CPM assumptions, and awareness or conversion goals.
• Own budget allocation decisions across channels; build the rationale for how dollars are deployed and reallocated based on performance.
• Manage agency and vendor relationships, holding partners accountable to results.
• Build and execute a testing roadmap across creative, audiences, offers, and dayparts.
• Own the digital marketing measurement framework: define KPIs, build dashboards, deliver post-campaign readouts, and translate performance data into actionable insights for leadership.
• Design incrementality-based measurement approaches — including test/control structures.
• Own CRM and lifecycle marketing across email and SMS, including segmentation strategy, automation flows, list growth, and performance optimization.
• Build and manage marketing journeys that drive repeat visits, reactivating lapsed guests, and increasing lifetime value.

Director of Digital Marketing

• Develop and execute a global SEO strategy to increase visibility across priority markets, services, and locations
• Identify and prioritize high-value keywords aligned to customer intent (flight planning, FBO selection, services)
• Optimize on-page, technical, and local SEO performance across the website
• Monitor rankings, traffic, and conversion performance, and continuously refine strategy
• Leverage AI tools to identify keyword opportunities, content gaps, and optimization strategies at scale
• Define and own web personalization strategy across the website, including anonymous and known user experiences
• Leverage behavioral, location, and CRM data to deliver dynamic, relevant content and offers
• Incorporate AI-driven recommendations and predictive insights to deliver more relevant, real-time website experiences
• Partner with CRM and Digital Experience teams to activate audience segmentation and dynamic content
• Optimize landing pages and user journeys to improve engagement and conversion
• Lead A/B testing and experimentation to continuously improve website performance
• Develop and manage website content strategy aligned to customer journeys and search intent
• Ensure content is optimized for SEO, relevance, and conversion
• Align content to Signature’s storytelling pillars and value proposition
• Maintain and evolve a content calendar focused on priority locations, services, and campaigns
• Use AI tools to accelerate content development, optimization, and scalability while maintaining quality and brand consistency
• Own strategy, performance, and optimization of third-party directory listings
• Manage listing levels, content, and enhancements to maximize visibility and conversion
• Evaluate ROI of directory investments and recommend enhancements or changes
• Ensure consistency of brand, messaging, and data across all external platforms
• Own and manage relationships with SEO, content, and digital agencies
• Set clear performance expectations, KPIs, and deliverables
• Ensure alignment between agency outputs and internal strategy
• Drive accountability for measurable outcomes (traffic, rankings, conversion)
• Track and report on SEO performance, website engagement, and conversion metrics
• Translate data into actionable insights to improve digital performance
• Establish KPIs tied to business outcomes, including traffic quality and digital reservations
• Use AI-driven analytics and insights to improve targeting, performance, and decision-making
• Leverage AI tools to accelerate SEO performance, content optimization, and digital growth
• Use AI-driven insights to identify trends, opportunities, and areas for improvement
• Apply AI to enhance on-site personalization, including dynamic content and next best action recommendations
• Partner with CRM, Data, and IT teams to activate AI-driven segmentation and targeting capabilities
• Partner with Digital Experience, CRM (C360), and Marketing teams to align on priorities and execution
• Collaborate closely with IT to enable personalization capabilities, implement SEO and site enhancements, and ensure proper tagging, tracking, and platform performance
• Ensure website strategy supports broader digital ecosystem, including Signature Vision
• Collaborate with analytics and data teams to enhance tracking and measurement

Senior Digital Marketing Analyst

• Lead the ongoing creation of fresh content for the property learning center and website to attract site visitors through search, social, and our email subscribers.
• Write and edit articles about the Texas A&M University lifestyle, off-campus living, etc.
• Appear on camera answering your peers’ top questions about student living near Texas A&M University.
• Produce monthly email newsletters, including copywriting, design, and distribution.
• Assist with website updates, especially blog posts and landing pages.
• Write, edit, and assist with designing resources for the Learning Center, including eBooks, fact sheets, and more.
• Assist in planning, organizing, and creative directing photo and video shoots for use on the property’s social media accounts and marketing materials.
• Work with the marketing and leasing team to identify, recruit, and select brand ambassadors for the project.
• Assist with other duties and special projects as assigned.

Digital Marketing Intern

• Plan and coordinate local marketing initiatives, events, and outreach efforts that increase brand awareness and generate leads
• Build and maintain partnerships with schools, parent groups, PTAs, local businesses, community organizations, and other referral sources
• Represent British Swim School at local events, networking opportunities, community functions, and promotional activities
• Identify opportunities for grassroots marketing, sponsorships, brand collaborations, and local visibility
• Help execute local promotions and community campaigns that align with enrollment goals and seasonal priorities
• Manage the creation, coordination, and execution of digital marketing campaigns across email, SMS, website, and social media
• Write and edit marketing copy for campaigns, ads, landing pages, promotional messages, and customer-facing communications
• Coordinate campaign calendars, creative assets, approvals, and launch timelines across multiple channels
• Support campaign execution with digital marketing and advertising partners to ensure campaigns are set up correctly and launched on time
• Work with corporate website partners and digital vendors to update website content, promotions, landing pages, and key messaging
• Assist with social media planning, content coordination, publishing schedules, and brand consistency
• Serve as a key point of contact for local marketing execution with corporate support teams and external marketing partners
• Manage relationships and communication with website vendors, digital spend partners, social media partners, and other marketing service providers
• Submit requests, track deliverables, follow up on timelines, and ensure projects move forward efficiently
• Help maintain consistency between local promotions, national branding, website messaging, and digital campaign execution
• Track campaign results across email, SMS, paid digital, website, social media, and local marketing initiatives
• Monitor and analyze key performance metrics such as leads, conversions, traffic, engagement, cost per lead, and ROI
• Provide regular reports and insights on campaign performance, marketing spend, and areas for improvement
• Use data to recommend optimizations to messaging, audience targeting, channel performance, and local outreach efforts
• Help ensure campaigns and marketing efforts are aligned with business goals and enrollment targets.

Local & Digital Marketing Associate

• Lead paid media strategy and execution across platforms including Google Ads, Meta, YouTube, and emerging channels to drive acquisition, engagement, and donations
• Own campaign planning, budget allocation, performance optimization, and ROI across all paid channels
• Develop audience targeting, retargeting, and conversion strategies to improve efficiency and scale results
• Build and manage full-funnel digital strategies that convert awareness into action and conversion
• Lead SEO and SEM strategy to increase visibility, traffic, and high-intent conversions
• Optimize website performance, landing pages, keyword strategy, technical SEO, and user journeys
• Lead digital fundraising strategies that grow donor acquisition, retention, and revenue
• Own performance reporting across channels, translating data into actionable recommendations
• Lead and support a digital marketing team across paid media, SEO, and social channels

Senior Digital Marketing Manager

• Lead, manage, and grow the Digital Marketing department, which spans paid media specialists and CRM/MarTech strategists as a unified practice
• Set the department's operating model: campaign workflows, QA standards, platform governance, reporting cadences, and cross-discipline collaboration frameworks between paid and CRM functions
• Conduct regular 1:1s and performance reviews; provide strategic coaching and actively develop team capabilities across both paid media and marketing automation disciplines
• Define role scopes, skill development paths, and staffing recommendations as the department grows to warrant additional headcount
• Partner with the Director of Client Strategy to align digital performance plans with overall client strategy and business objectives
• Own the agency's paid media strategy framework across all digital channels: Google Ads (Search, Display, YouTube, Performance Max, Demand Gen), Meta Ads, LinkedIn, TikTok, and programmatic platforms
• Lead media planning, budget allocation, audience strategy, and campaign architecture for new and existing client accounts across 321's primary verticals — healthcare, insurance, legal services, home services, and entertainment
• Oversee campaign setup, launch, and optimization standards — including bidding strategies, audience segmentation, creative testing frameworks, and attribution modeling
• Develop and enforce first-party data strategies, including CRM-to-platform audience integration, customer match lists, and retargeting architecture
• Apply working knowledge of regulated industry advertising requirements — including healthcare, insurance, and legal — to ensure campaigns meet compliance standards while still performing
• Stay current on platform updates, privacy regulation impacts (iOS, cookie deprecation, consent mode), and measurement alternatives — and translate those into updated agency practices
• Lead the agency's CRM and marketing automation practice, overseeing strategy and execution for client programs built primarily on High Level, with additional experience in HubSpot and Salesforce Marketing Cloud
• Develop full-funnel automation strategies including lead capture and qualification workflows, nurture sequences, re-engagement programs, pipeline stage triggers, and retention campaigns
• Ensure CRM architecture decisions support paid media goals — including lead source tracking, cost-per-lead reporting by channel, and audience syndication back to ad platforms
• Oversee funnel builds from intake form through appointment booking, sales handoff, and post-conversion retention — with particular depth in home services, legal, and healthcare client programs
• Set quality standards for CRM deliverables: segmentation logic, workflow documentation, tagging conventions, and data hygiene practices
• Stay current on evolving MarTech capabilities — including AI-powered personalization, conversational marketing, and automation enhancements — and proactively introduce relevant innovations to client programs
• Champion the integration of paid media and CRM as a unified performance engine — ensuring that audience data, lead behavior, and conversion signals flow between platforms to continuously improve campaign efficiency
• Develop cross-channel attribution frameworks that give clients a clear, accurate picture of marketing ROI from first touch through closed revenue
• Lead the agency's performance reporting approach for digital: establishing dashboards, KPI frameworks, and narrative reporting standards that connect channel performance to business outcomes
• Partner with 321 AIM on shared clients to ensure paid media strategy, lead qualification criteria, and CRM nurture sequences are coordinated and mutually reinforcing
• Identify opportunities to introduce performance-based pricing models (price-per-qualified-lead) to applicable client accounts, and develop the supporting measurement infrastructure
• Serve as the senior digital authority in client-facing strategy sessions, QBRs, and new business pitches — communicating complex paid and CRM strategies in clear, business-outcome terms
• Collaborate with Client Strategy on account planning, identifying opportunities to expand digital scope, introduce new channels, or deepen automation investments
• Contribute paid media and CRM strategy, projection modeling, and recommended tech stack recommendations to agency proposals and RFP responses
• Champion the integration of AI tools across the digital practice — from bid management and creative performance analysis to CRM personalization and workflow automation.

• Strategize, develop, execute, optimize, and report on integrated digital marketing campaigns across multiple channels, including paid social, SEM, display, video, website, organic social, and account-based/programmatic platforms such as 6sense.
• Own campaign optimization end to end, using testing, keyword analysis, bid strategy, audience targeting, landing page iteration, and channel-specific performance data to improve efficiency, conversion, and lead quality.
• Manage paid media budgets with a focus on ROI, pipeline contribution, lead volume, and overall quality.
• Partner closely with growth marketing, marketing operations, and design to build and improve landing pages, creative assets, and campaign experiences that drive stronger performance.
• Write and refine digital ad and social copy, testing messaging variations across channels such as Google Ads, LinkedIn, G2, Reddit, and emerging platforms to identify what resonates and converts.
• Translate campaign performance into clear, actionable reporting for a range of stakeholders, using data to surface insights, guide decisions, and continuously improve results.
• Stay current on market shifts, audience behavior, and industry trends, and bring forward new ideas, channels, and technologies that can create a competitive advantage.
• Serve as a visible leader who sets a high bar for execution, models accountability, and helps foster a culture aligned to Deepwatch’s Core Values.
• Embody Deepwatch’s Leadership Attributes through ownership, strong judgment, trusted partnership, commitment to results, and a willingness to challenge constructively and commit as a team.

• Collaborate with Paid Media, Analytics, and Marketing Platform teams to understand business needs to bring new ways to reach and engage with their target consumers
• Work with paid media leads to evolve media buying activities and balance new projects with their day-to-day workloads
• Coordinate discovery with new innovative vendors and ad tech partners; hosting cross-department meetings to learn about new vendors and capabilities
• Partner with sourcing, legal, supplier management, and finance teams on new vendor onboarding, risk assessments, contracts, and renewals
• Frequently review leading industry news subscriptions, communicating key updates to the enterprise
• Build presentations for senior leadership that outline our Ad Tech capabilities, industry trends, and digital roadmaps
• Support media channel teams with vendor management, assisting negotiations for JBP agreements and relationship check-ins
• Prioritize projects to balance innovation while always ensuring the teams are baseline activity is best in class
• Support the Paid Media billing process and forecasting; improving communication and visibility with client marketing teams
• Maintain key marketing subscriptions, manage renewals and oversee all usage reporting, including progress against JBP targets
• Evaluate opportunities for AI throughout the org and support AI and Model review processes
• Manage user access for the Media Team across internal systems and media platforms
• Assist with operational process documentation and training for stakeholders
• Perform other duties and/or special projects as assigned

AVP, Digital Marketing Partnerships and Innovation

• Executing and managing paid digital campaigns across their full lifecycle -- including launching, optimizing, and tracking performance across channels such as paid search, paid social, and programmatic advertising
• Managing and maintaining HubSpot workflows, automation, and campaign assets to support lead generation and lifecycle marketing initiatives
• Supporting the execution of B2B and B2B2C demand generation programs across broker, employer, partner, and consumer audiences
• Collaborating with internal creative resources to support the development and refinement of high-performing campaign assets, including landing pages, ads, and email content
• Monitoring and analyzing campaign performance using tools such as HubSpot, Dynamics, Power BI, and Tableau, and providing insights to improve results
• Working with Sales and Sales Operations teams to support lead flow, tracking, and alignment with campaign objectives

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