Digital Marketing Manager

Trulieve

Digital Marketing Manager at Trulieve leading campaign strategy and cross-functional collaboration. Driving initiatives for product launches and state expansions in the cannabis industry.

Posted 6/16/2026full-timeRemote • Florida • 🇺🇸 United StatesMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Drive cross-functional alignment across marketing, retail, product, loyalty, and digital teams
Support high-priority launch planning
Coordinate launch dependencies and market needs
Ensure high-visibility rollout efforts are strategically supported
Partner with CDP team to translate strategy into channel-ready plans

Requirements

What you’ll need

Lead end-to-end campaign strategy across key business initiatives
Drive cross-functional alignment across marketing, retail, product, loyalty, and digital partners
Own go-to-market planning for major initiatives
Support high-priority launch planning
Partner with CDP team to translate strategic priorities into executable channel plans
Gather requirements from stakeholders for CRM and channel needs
Develop subscriber acquisition strategies
Identify strategic gaps and opportunities
Lead planning for major launches and new markets

Benefits

Comp & perks

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ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

campaign strategygo-to-market planningsubscriber acquisition strategiesCRM requirements gathering

Soft Skills

cross-functional alignmentstrategic planningstakeholder managementidentifying strategic gapsopportunity identification