Digital Marketing Director

Velocity

Digital Marketing Director overseeing digital strategies and performance marketing for classic vehicle builder. Leading a team to execute campaigns across multiple digital channels to drive engagement and revenue.

Posted 6/1/2026full-timePensacola • Florida • 🇺🇸 United StatesLeadWebsite

About the role

Key responsibilities & impact

Develop and execute digital marketing strategies across paid, owned, and earned channels that drive awareness, engagement, and revenue.
Translate business objectives into measurable KPIs and digital campaigns.
Manage the digital marketing budget, ensuring efficient allocation of spend across channels for maximum ROI.
Lead with a player-coach approach: execute key initiatives while mentoring, managing, and growing digital team members.
Oversee paid media campaigns (search, social, display, retargeting), ensuring they deliver qualified leads and strong ROI.
Define and monitor KPIs including CAC, ROAS, conversion rates, lead quality, and funnel performance.
Lead SEO strategy, including keyword planning, on-page optimization, and technical SEO.
Direct the strategy, content, and execution of email campaigns, SMS/text initiatives, and CRM-based nurturing programs.
Partner closely with sales leadership to align digital campaigns with pipeline goals.

Requirements

What you’ll need

Bachelor’s degree in Marketing, Business, Communications, or related field required; MBA preferred
7–10 years of progressive digital marketing experience, including at least 3 years in a director-level leadership role
Strong expertise in digital performance marketing, analytics, and ROI optimization
Proven ability to run and optimize digital marketing budgets across multiple channels
Hands-on experience with SEO/SEM, Google Analytics, Google Tag Manager, and paid media platforms (Google Ads, Facebook/Instagram Ads Manager, LinkedIn Ads)
Proficiency in CRM and marketing automation tools (HubSpot preferred)
Familiarity with HTML, CSS, JavaScript, technical SEO, and UI/UX design principles is a plus
Excellent leadership skills with a player-coach mindset—able to both execute and mentor
Ability to thrive in a high-growth, fast-paced, multi-brand environment

Benefits

Comp & perks

Compensation: Pay is based on experience and qualifications
Health/Dental/Vision/Life/Disability/Aflac available after 60 days
401(k) with company match after 6 months at next enrollment period
Paid time off and paid holidays
Company sponsored events, tool program, merchandise discounts, friendly team environment

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

digital marketingSEOSEManalyticsROI optimizationKPI monitoringemail campaignsCRMHTMLCSS

Soft Skills

leadershipmentoringteam managementcommunicationstrategic thinkingcollaborationadaptabilityproblem-solvingplayer-coach mindsetexecution

Certifications

Bachelor’s degree in MarketingBachelor’s degree in BusinessBachelor’s degree in CommunicationsMBA