Digital Marketing Specialist

Zendrop

Digital Marketing Specialist optimizing marketing strategies for eCommerce brands. Managing customer engagement and retention initiatives while maximizing growth opportunities remotely from anywhere in the US.

Posted 6/27/2026full-timeRemote • Florida • 🇺🇸 United StatesMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Plan, build, and optimize retention marketing campaigns across channels such as email and some in-product messaging
Manage customer lifecycle journeys to improve activation, engagement, and retention metrics
Monitor performance and recommend improvements based on data and customer behavior
Identify opportunities to test and experiment with new lifecycle strategies that drive growth
Support the development and execution of growth marketing experiments aimed at improving acquisition-to-retention conversion and customer lifetime value
Own and optimize acquisition channels, including app listing optimization, website content, and landing pages
Manage and optimize paid advertising campaigns across relevant channels
Propose new campaign ideas, segmentation strategies, or channel opportunities based on performance insights
Manage and optimize growth-focused partnerships, including managing our affiliate program to drive engagement and revenue
Track performance of partnership-driven initiatives and provide insights to improve results and scale successful collaborations
Create and maintain help center and support content, including articles, FAQs, and onboarding guides
Continuously evaluate and improve marketing workflows, processes, and automation
Independently manage small to mid-sized marketing projects, including planning, execution, and reporting
Work closely with teams such as product, partnerships, analytics, and creative to execute integrated campaigns

Requirements

What you’ll need

3 years of experience in lifecycle marketing and growth marketing
Experience managing paid ads, email marketing, and marketing automation platforms
Strong analytical mindset with the ability to connect marketing activities to customer behavior and ROI
Experience managing marketing projects and timelines independently
Excellent communication and collaboration skills

Benefits

Comp & perks

Flexible PTO policy
Benefits package, including 100% employer-paid medical, dental, vision, and life insurance coverage for employees
401(k) retirement plan with employer match to support your long-term financial goals
Career development and growth opportunities
A collaborative and inclusive work environment
Opportunity to shape and grow a dynamic startup

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

lifecycle marketinggrowth marketingemail marketingmarketing automationpaid advertisingdata analysiscampaign optimizationcustomer engagementacquisition strategiesperformance tracking

Soft Skills

analytical mindsetcommunication skillscollaboration skillsproject managementindependent management