Zendrop

Digital Marketing

• Plan, build, and optimize retention marketing campaigns across channels such as email and some in-product messaging.
• Manage customer lifecycle journeys to improve activation, engagement, and retention metrics.
• Monitor performance and recommend improvements based on data and customer behavior.
• Identify opportunities to test and experiment with new lifecycle strategies that drive growth.
• Support the development and execution of growth marketing experiments aimed at improving acquisition-to-retention conversion and customer lifetime value.
• Propose new campaign ideas, segmentation strategies, or channel opportunities based on performance insights.
• Connect campaign performance and experimentation results to overall marketing and revenue goals.
• Manage and optimize growth-focused partnerships, including collaborating with partners on co-marketing campaigns, promotions, and joint initiatives that drive user engagement and revenue.
• Track performance of partnership-driven (affiliate) initiatives and provide insights to improve results and scale successful collaborations.
• Continuously evaluate and improve marketing workflows, processes, and automation to increase efficiency and effectiveness.
• Identify operational improvements that help the marketing team move faster and produce higher-quality outputs.
• Ensure marketing systems and campaigns are organized, documented, and scalable.
• Independently manage small to mid-sized marketing projects, including planning, execution, and reporting.
• Develop project timelines and proactively manage deadlines and deliverables.
• Work closely with teams such as product, partnerships, analytics, and creative to execute integrated campaigns.
• Understand cross-functional dependencies and coordinate with stakeholders to ensure smooth execution.
• Mentor or support newer team members when collaborating on campaigns or processes.
• Track campaign performance and connect marketing efforts to customer impact and ROI.
• Use insights and reporting to guide future marketing strategies and experimentation.
• Maintain high standards for quality and accuracy across all marketing outputs.

Digital Marketing Specialist

Frontend Engineer

• Stay ahead of the AI tooling curve and bring what you find back to the team — evaluate new workflows, define best practices, and keep raising the bar
• Continuously experiment with new AI dev tools (coding agents, AI testing frameworks, vibe coding approaches) and bring the best ones into our stack
• Raise the ceiling on the team’s AI practices — share what you discover, pair on new approaches, and help an already-strong team get even sharper
• Contribute to our Vue 3 application, shipping features alongside the team
• Collaborate with backend (Laravel), product, and design teams to ship merchant-facing functionality
• Own the quality bar for AI-generated code — establish review practices, testing standards, and guardrails that let us move fast without breaking things

Senior Frontend Developer, AI Focus

Chief Marketing Officer

• Own the functional strategy and execution for marketing and partnerships, driving measurable impact across revenue, acquisition, conversion, and growth
• Lead and scale Zendrop’s marketing organization across paid acquisition, lifecycle marketing, SEO, CRO, design, development, and partnerships
• Assess market trends, competitive landscape, and operational risk to inform marketing and partnership strategy
• Set clear priorities, goals, and performance metrics aligned to company objectives
• Own influencer, affiliate, and strategic partnership relationships, including negotiation, deal structure, incentives, and performance management
• Approve and oversee major partnership agreements and revenue-driving collaborations
• Partner closely with product and engineering to drive product-led growth, in-app conversion, and monetization initiatives
• Lead go-to-market planning and execution for launches, promotions, and new initiatives
• Ensure marketing data, dashboards, and reporting are accurate, visible, and used to guide decision-making
• Act as the escalation point for high-impact performance, execution, or partner-related issues
• Collaborate directly with executive leadership on company-wide growth initiatives
• Manage budgets, staffing plans, and operational excellence for the marketing and partnerships function
• Build scalable systems, SOPs, and workflows to standardize decision-making and increase execution velocity

Director of Marketing – Partnerships

Growth Marketing

• Own and scale paid acquisition across Shopify Ads and other relevant paid channels
• Manage budgets with capital efficiency in mind, optimizing toward CAC, LTV, revenue, and payback period
• Build and test new campaign structures, creative angles, and offer positioning
• Own and optimize Shopify App Store listings across the portfolio
• Conduct keyword research and competitive analysis to improve visibility and ranking
• Optimize titles, descriptions, metadata, screenshots, demo videos, and app cards
• Run copy and creative testing to improve click-through rate and install conversion rate
• Own website performance across the portfolio, including site architecture, messaging hierarchy, and conversion pathways
• Ensure each web property supports acquisition, activation, and revenue goals
• Define and maintain consistent brand positioning and messaging across all web assets
• Manage SEO strategy across multiple websites in partnership with an external SEO agency
• Oversee on-page optimization, internal linking, and content structure
• Own the CRO roadmap across high-impact pages and funnels
• Define and run the A/B testing roadmap across web and in-app funnels
• Drive growth-oriented product initiatives focused on activation and monetization
• Own affiliate strategy, performance, and partner enablement

Growth Marketing Specialist

Marketing

• Own the end-to-end lifecycle strategy that drives activation, retention, and revenue across key customer touchpoints
• Design, execute, and continuously optimize multi-channel lifecycle programs
• Analyze performance at every stage of the funnel, run experiments and A/B tests
• Work closely with product, growth, data, and leadership to align lifecycle initiatives with core business goals

Digital Marketing Specialist

Senior Frontend Developer, AI Focus

Director of Marketing – Partnerships

Growth Marketing Specialist

Lifecycle Marketing Manager