Zendrop

Digital Marketing

• Plan, build, and optimize retention marketing campaigns across channels such as email and some in-product messaging.
• Manage customer lifecycle journeys to improve activation, engagement, and retention metrics.
• Monitor performance and recommend improvements based on data and customer behavior.
• Identify opportunities to test and experiment with new lifecycle strategies that drive growth.
• Support the development and execution of growth marketing experiments aimed at improving acquisition-to-retention conversion and customer lifetime value.
• Own and optimize acquisition channels, managing and optimizing paid advertising campaigns across relevant channels (e.g., Google Ads, Meta).
• Create and maintain help center and support content, ensuring documentation is accurate and aligned with customer experience.
• Continuously evaluate and improve marketing workflows, processes, and automation to increase efficiency and effectiveness.
• Manage small to mid-sized marketing projects, including planning, execution, and reporting.

Digital Marketing Specialist

• Plan, build, and optimize retention marketing campaigns across channels such as email and some in-product messaging
• Manage customer lifecycle journeys to improve activation, engagement, and retention metrics
• Monitor performance and recommend improvements based on data and customer behavior
• Identify opportunities to test and experiment with new lifecycle strategies that drive growth
• Support the development and execution of growth marketing experiments aimed at improving acquisition-to-retention conversion and customer lifetime value
• Own and optimize acquisition channels, including app listing optimization, website content, and landing pages
• Manage and optimize paid advertising campaigns across relevant channels
• Propose new campaign ideas, segmentation strategies, or channel opportunities based on performance insights
• Manage and optimize growth-focused partnerships, including managing our affiliate program to drive engagement and revenue
• Track performance of partnership-driven initiatives and provide insights to improve results and scale successful collaborations
• Create and maintain help center and support content, including articles, FAQs, and onboarding guides
• Continuously evaluate and improve marketing workflows, processes, and automation
• Independently manage small to mid-sized marketing projects, including planning, execution, and reporting
• Work closely with teams such as product, partnerships, analytics, and creative to execute integrated campaigns