Digital Marketing Specialist

Zendrop

Digital Marketing Specialist managing global retention and growth marketing initiatives for Zenpire. Executing lifecycle campaigns and optimizing customer engagement strategies from anywhere in the world.

Posted 7/8/2026full-timeRemote • 🌎 Anywhere in the WorldMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Plan, build, and optimize retention marketing campaigns across channels such as email and some in-product messaging.
Manage customer lifecycle journeys to improve activation, engagement, and retention metrics.
Monitor performance and recommend improvements based on data and customer behavior.
Identify opportunities to test and experiment with new lifecycle strategies that drive growth.
Support the development and execution of growth marketing experiments aimed at improving acquisition-to-retention conversion and customer lifetime value.
Own and optimize acquisition channels, managing and optimizing paid advertising campaigns across relevant channels (e.g., Google Ads, Meta).
Create and maintain help center and support content, ensuring documentation is accurate and aligned with customer experience.
Continuously evaluate and improve marketing workflows, processes, and automation to increase efficiency and effectiveness.
Manage small to mid-sized marketing projects, including planning, execution, and reporting.

Requirements

What you’ll need

3 years of experience in lifecycle marketing and growth marketing
Experience managing paid ads, email marketing, and marketing automation platforms
Strong analytical mindset with the ability to connect marketing activities to customer behavior and ROI
Experience managing marketing projects and timelines independently
Excellent communication and collaboration skills.

Benefits

Comp & perks

All employment offers at Zenpire are subject to verification steps completed prior to the candidate's start date.
For W2 employees, this includes a thorough background check and employment verification.
For 1099 contractor roles, this includes live identity verification and employment verification.
All travel will be arranged and covered by Zenpire.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Retention Marketing CampaignsCustomer Lifecycle ManagementData AnalysisMarketing ExperimentationAcquisition-to-Retention ConversionProject ManagementPerformance MonitoringMarketing Workflows OptimizationCustomer Lifetime Value ImprovementHelp Center Content Creation

Soft Skills

Analytical MindsetExcellent CommunicationCollaboration Skills