Creative Strategist

• Creative Concepting & Copywriting (60%): Lead ideation: Develop creative concepts for multi-channel campaigns, product launches, and evergreen initiatives.
• High-impact copywriting: Write clear, persuasive, and brand-aligned copy for key assets ranging from webpages and thought leadership pieces to ads and video scripts.
• Brand stewardship: Ensure a consistent, authoritative, and engaging brand voice across all content experiences.
• Content Architecture and GXO Strategy (30%): Answer Engine Optimization (AEO): Formulate and execute strategies to optimize content for AI-driven search engines and voice search.
• Structured Content Design: Re-architect content into clear, structured formats (FAQs, bulleted summaries, direct-answer modules) that balance UX and AI crawlability.
• Operations and Project Management (10%): Workflow Optimization: Audit, design, and implement content workflows to scale content production without sacrificing quality, prioritizing an agile framework for iteration, collaboration, and continuous improvement.
• Project Management: Own the content lifecycle from brief to deployment, utilizing existing creative operations framework and project management tools (e.g., Asana).
• Tech Stack Integration: Leverage AI tools where appropriate to automate repetitive tasks, streamline research, and improve time-to-completion.

Creative Content Strategist

• Ideate and plan field creative concepts — events, locations, scenarios, and setups that create genuine, compelling, shareable moments around RYZE.
• Execute those concepts in the real world at high volume — you are the one on location, mic in hand, making it happen.
• That means travel, new cities, new settings, and thriving in all of them.
• Think like a streamer: create energy, create reactions, create content that people want to watch even when they know it’s an ad.
• Work directly with your clipper to brief and direct the edit — you know what the moment was, you know what the hook is, you hand that vision off clearly.
• Think like a direct response marketer: every piece of content you create has to work as a paid ad — hook, story, and a reason to click.
• Test, learn, iterate — this format is new for us and we’re building it together.
• Stay plugged into streaming culture, field content trends, and what’s breaking through on Meta — you are our eyes and ears in a creative space we haven’t fully entered yet.

Field Creative Strategist – IRL Streamer

• Lead deep audience and market research to uncover new personas, pain points, and use cases worth targeting.
• Turn that research into a steady backlog of net-new ad concepts, each with a clear rationale for why it should win.
• Write sharp creative briefs that give designers, editors, and producers a clear direction to execute against.
• Develop angles, hooks, and messaging built around how people actually behave on Instagram, Facebook, and TikTok.
• Define what to test next and why, isolating variables so every result teaches us something.
• Keep a deep bench of fresh ideas in flight to stay ahead of creative fatigue, so no single winner carries the account too long.
• Partner with performance marketing managers to turn account needs into concrete creative direction.
• Read performance signals and feed them back into sharper concepts, as bandwidth allows.

Paid Social Creative Strategist – Contract

• Help the development and execution of Rocket Money’s creative testing roadmap, driving scale and efficiency across both digital and offline channels.
• Collaborate closely with the creative team to design, implement, and optimize creative experiments. You will recommend testing approaches, monitor performance, analyze results, and translate insights into clear creative direction that continuously elevates the team's output.
• Conduct in-depth creative performance analyses, translating data into clear, actionable recommendations for the creative team to enhance future campaigns.
• Establish yourself as the go-to expert in creative experimentation within the app and web user acquisition space. You will stay up to date on industry trends and emerging opportunities, ensuring we lead the charge in creative innovation. Your ability to understand and leverage data sources will be essential in evaluating and refining creative test outcomes.
• Stay ahead of industry trends by researching the latest algorithmic insights, creative trends (paid and organic), and forging strong partnerships with channel representatives (Meta, TikTok, Youtube, and other key platforms) to identify and capitalize on creative testing opportunities that drive scale and growth.
• Cultivate a culture of innovation and continuous improvement within the team by regularly sharing data-driven trends and the outcomes of creative experiments.

• Define and lead the brand and creative vision for OpenAI Business across campaigns, launches, customer stories, events, executive programs, sales materials, partner moments, and digital channels.
• Build creative systems that make OpenAI’s business story clear, distinct, and unmistakably OpenAI.
• Translate complex AI products, technical capabilities, customer use cases, and market shifts into creative work that business and technical audiences can understand and remember.
• Partner with Product Marketing, Communications, Events, Field, Sales, Partnerships, Product, Research, and Consumer Brand to create connected narratives and experiences.
• Set the creative bar across writing, design, storytelling, film, experiential, digital, and presentation work.
• Lead major creative initiatives from strategy through execution, making sure the work stays sharp as business priorities, stakeholder input, and timing change.
• Build and lead a high-performing team of writers, designers, creative directors, producers, strategists, agencies, and production partners.
• Bring AI deeply into the creative process, from concepting and prototyping to production, testing, localization, and team operations.
• Serve as a creative advisor to senior leadership on how OpenAI Business shows up with customers, partners, employees, and the broader market.
• Balance long-term brand building with near-term business needs across awareness, trust, adoption, engagement, and revenue impact.

Head of Creative, Business

• Develop creative concepts and content strategies that support all channels, social, paid media, email, web, retail, and professional/field marketing.
• Translate marketing objectives and briefs into clear creative direction that balances brand expression with performance goals.
• Partner with creative and design teams to bring concepts to life across formats, from short-form video to static and campaign assets.
• Help maintain a consistent brand voice and visual point of view while tailoring creative to the needs of each channel and audience.
• Generate ideas for content that drives engagement, comments, shares, saves, and community growth, across social and owned channels.
• Stay ahead of platform trends, formats, and cultural moments, and recommend ways for BELLAMI to show up authentically.
• Collaborate with social and community teams to ensure creative is timely, relevant, and on-brand.
• Support content planning and the creative calendar across campaigns and always-on programs.
• Use performance data, engagement, conversion, CTR, ROAS—to inform creative decisions and iterate toward what works.
• Partner with growth and media teams to develop performance-oriented creative and testing frameworks (e.g., A/B and variant testing).
• Analyze creative results and translate insights into clear, actionable recommendations for future work.
• Help establish creative best practices that improve both engagement and conversion over time.
• Serve as a creative partner to brand, social, growth, e-commerce, and trade/field marketing teams.
• Help manage creative projects from brief through delivery, keeping timelines and stakeholders aligned.
• Ensure creative is adapted and optimized for the requirements of each channel and placement.
• Contribute to a collaborative, idea-rich team culture across the brand.

Associate Creative Strategist

• Own and evolve creative product across client portfolio
• Ensure each format and concept is effective at scale
• Build frameworks, install best practices, and mentor strategists
• Track trends on platforms and translate into actionable strategies
• Oversee the production process and ensure high standards
• Align creative strategy with talent management
• Spearhead new client launches for initial success
• Serve as senior creative voice in client situations

Head of Creative Strategy

• Own and evolve creative product across entire client portfolio
• Track trends on Meta and TikTok to develop best practices
• Raise team's ability in diagnosing underperformance and creative storytelling
• Align creative strategy with talent and onboarding frameworks

Head of Performance Creative Strategy – US

• Own the creative strategy for paid acquisition, developing and maintaining a weekly and monthly brief cadence across Meta, TikTok, and other paid channels; treat brief quality as the highest-leverage part of the job
• Translate performance data into creative direction, analyzing what's working across hook rate, hold rate, CTR, and CVR, and turning those learnings into actionable briefs
• OwnSee creative from brief through execution, working directly with designers, editors, and AI platforms to bring concepts to life
• Write platform-native UGC scripts and collaborate with creators, talent, and editors to ensure authenticity, narrative clarity, and optimized calls to action
• Use AI creative tools (video generation, copy iteration, image tools) to generate and test ad variants at speed, increasing creative velocity and expand test coverage testing surface
• Develop a systematic approach to creative testing: hypotheses, angles, hooks, and structured experiments focused on acquisition efficiency and conversion
• Maintain consistent creative volume to support scaling paid budgets, owning the operational layer (asset library, naming conventions, agency handoffs) that determines how fast the creative layer can move
• Build and maintain a competitive creative intelligence practice, staying current on what's working in the market, particularly in health and wellness
• Own UGC and influencer creative strategy, including frameworks for sourcing, briefing, scripting, and testing creator content as a performance channel
• Ensure all creative output meets healthcare advertising guidelines and platform policies

• Lead, mentor, and grow a team of creative producers spanning brand, campaign, video, events, and web production, setting a high bar for project management and execution quality.
• Build and maintain an operating model for Brand & Creative that covers intake, prioritization, resourcing, trafficking, and reporting, giving the team and stakeholders clear visibility into work and tradeoffs.
• Define and manage how work enters the team, including intake forms, briefing standards, and prioritization frameworks that balance urgency with strategic importance and protect space for high-impact work.
• Own creative project management tooling (e.g., Asana, Airtable, Linear, or similar) and the workflows, templates, and standards that ensure consistent use across producers, designers, writers, and partners.
• Oversee capacity planning and resourcing across internal creatives, producers, agencies, and freelancers, making informed recommendations on when to flex with vendors versus hire in-house.
• Manage relationships with external production companies, agencies, and freelancers, from selection and scoping through onboarding, day-to-day coordination, and performance accountability.
• Track and manage budgets across campaigns, shoots, events, and other creative programs, surfacing risks early, proposing options, and partnering with leadership to make responsible tradeoffs.
• Develop and maintain playbooks, process documentation, and scalable workflows that reduce friction, improve predictability, and protect creative quality as the volume and complexity of work grow.
• Act as connective tissue between Brand & Creative and functions like Marketing, Product Marketing, Comms, Sales, and Customer Success, translating business needs into clear creative plans and timelines.
• Continuously identify workflow and collaboration pain points, run experiments to improve them, and measure impact using both qualitative feedback and operational metrics.

Head of Creative Operations

• Shape and evolve the Degreed brand
• Lead high-impact creative work
• Build and run creative operations
• Champion AI-enabled creative workflows
• Lead, coach, and develop creative talent
• Partner across marketing and the business

Senior Creative Lead

• Build and lead Speak's global creative operating system — shared standards, briefs, workflows, taxonomies, and learning loops — co-developed with market teams, not handed down to them
• Partner with Market Leads and local design teams to raise the performance bar across all 5 current markets and future markets, acting as a thought partner and coach rather than a gatekeeper - your success is measured by how much market creative capability grows, not by central output alone
• Own the test-and-learn infrastructure that connects paid, organic, influencer, and landing pages — surface what's working and make sure those learnings flow across channels and markets
• Build and scale a creator and UGC engine that feeds both organic and paid acquisition
• Own global agency relationships and in-house studio capabilities as the function matures, building hybrid production models that keep output high and costs efficient
• Introduce and coach teams on AI creative tools and workflows — building capability across the function, not just speed
• Carry brand integrity across performance creative — translating brand principles into great creative output across markets and high-volume testing environments
• Contribute to concept ideation and measure how creative performs in market

Global Creative Strategy Lead

• Work closely with commercial teams and creative leads to develop insight-driven strategies
• Identify trends and audience behaviours
• Craft creative opportunities
• Build deliverables that meet client objectives across social and digital platforms
• Inspire and support the Creative team throughout production
• Partner with Client Partners, Business Development and Client Solutions to ensure every client receives an exceptional Vidsy experience.

Creative Strategist jobs in California

See all jobs on JobTailor

Creative Content Strategist

Field Creative Strategist – IRL Streamer

Paid Social Creative Strategist – Contract

Creative Strategist

Head of Creative, Business

Associate Creative Strategist

Head of Creative Strategy

Head of Performance Creative Strategy – US

Creative Strategist

Head of Creative Operations

Senior Creative Lead

Global Creative Strategy Lead

Creative Strategist