Global Creative Strategy Lead

Speak

Senior Creative Leader at Speak overseeing global performance creative function. Building standards and processes to enhance market creative capability across paid, organic, influencer, and landing pages.

Posted 6/9/2026full-timeSan Francisco • California • 🇺🇸 United StatesSenior💰 $195,000 - $230,000 per yearWebsite

About the role

Key responsibilities & impact

Build and lead Speak's global creative operating system — shared standards, briefs, workflows, taxonomies, and learning loops — co-developed with market teams, not handed down to them
Partner with Market Leads and local design teams to raise the performance bar across all 5 current markets and future markets, acting as a thought partner and coach rather than a gatekeeper - your success is measured by how much market creative capability grows, not by central output alone
Own the test-and-learn infrastructure that connects paid, organic, influencer, and landing pages — surface what's working and make sure those learnings flow across channels and markets
Build and scale a creator and UGC engine that feeds both organic and paid acquisition
Own global agency relationships and in-house studio capabilities as the function matures, building hybrid production models that keep output high and costs efficient
Introduce and coach teams on AI creative tools and workflows — building capability across the function, not just speed
Carry brand integrity across performance creative — translating brand principles into great creative output across markets and high-volume testing environments
Contribute to concept ideation and measure how creative performs in market

Requirements

What you’ll need

8+ years in performance and growth creative, ideally in global B2C consumer businesses — traditional background not required; social-native, creator, or agency paths all considered
Deep fluency in mobile and social-first ad formats — Meta, TikTok, and YouTube in depth
Proven track record collaborating with creators to produce winning direct-response ads at scale — you've built hit DR creative with creators, not just managed the relationship
Equal parts creative and analytical — you distill content into its building blocks and use data to design testing frameworks that find winning ads
First principles thinker — you bring an evolving POV shaped by test-and-learn, not the traditional playbook; what you believed about great creative two years ago has changed
Experience designing scalable creative systems — repeatable briefs, production pipelines, testing frameworks, learnings repositories
Cross-channel fluency across UA, ASO, SEO, and CRM — you understand how creative performs across each surface
Ability to influence and coach without being prescriptive — you supercharge local teams without slowing them down or killing their autonomy
Hands-on with AI creative tools (Veo3, Sora, Kling or similar) integrated into repeatable production workflows — valued for operational scale, not just ideation.

Benefits

Comp & perks

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Hard Skills & Tools

performance creativegrowth creativemobile ad formatssocial-first ad formatsdirect-response adscreative systems designtesting frameworkscross-channel fluencycontent distillationdata analysis

Soft Skills

influencingcoachingthought partnershipfirst principles thinkingcollaborationcreativityanalytical thinkingautonomy supportadaptabilityproblem-solving