Creative Strategist

Maven Clinic

Creative Strategist at Maven Clinic developing performance marketing strategies and creative solutions across multiple platforms. Collaborating with teams to enhance health services and drive user engagement through innovative campaigns.

Posted 6/18/2026full-timeRemote • California • 🇺🇸 United StatesMid-LevelSenior💰 $145,000 - $170,000 per yearWebsite

About the role

Key responsibilities & impact

Own the creative strategy for paid acquisition, developing and maintaining a weekly and monthly brief cadence across Meta, TikTok, and other paid channels; treat brief quality as the highest-leverage part of the job
Translate performance data into creative direction, analyzing what's working across hook rate, hold rate, CTR, and CVR, and turning those learnings into actionable briefs
OwnSee creative from brief through execution, working directly with designers, editors, and AI platforms to bring concepts to life
Write platform-native UGC scripts and collaborate with creators, talent, and editors to ensure authenticity, narrative clarity, and optimized calls to action
Use AI creative tools (video generation, copy iteration, image tools) to generate and test ad variants at speed, increasing creative velocity and expand test coverage testing surface
Develop a systematic approach to creative testing: hypotheses, angles, hooks, and structured experiments focused on acquisition efficiency and conversion
Maintain consistent creative volume to support scaling paid budgets, owning the operational layer (asset library, naming conventions, agency handoffs) that determines how fast the creative layer can move
Build and maintain a competitive creative intelligence practice, staying current on what's working in the market, particularly in health and wellness
Own UGC and influencer creative strategy, including frameworks for sourcing, briefing, scripting, and testing creator content as a performance channel
Ensure all creative output meets healthcare advertising guidelines and platform policies

Requirements

What you’ll need

4–6 years in creative strategy, performance marketing, or growth, with experience meaningful time in consumer health, wellness, or DTC subscription
A hybrid creative and performance mindset: you know what makes creative convert, not just what looks good, and can diagnose whether a problem is a hook rate issue or a hold rate issue
Proven track record writing briefs and UGC scripts that have moved metrics; strong POV on direct response formats, hooks, and what earns trust in a health context
Hands-on experience with AI creative tools (video generation, copy iteration, synthetic testing), actively using these to move faster and test more
Fluency in key performance metrics (hook rate, hold rate, CTR, CVR, CPA, LTV:CAC) and experience using data to drive creative decisions
Experience owning the full UGC pipeline: sourcing, scripting, briefing, and testing creator content at scale
Comfortable owning both the strategic and operational sides of creative production; you build process where none exists and keep velocity high

Benefits

Comp & perks

Maven for Mavens: access to the full platform and specialists, including care for mental health, reproductive health, family planning and pediatrics.
Whole-self care through wellness partnerships
Hybrid work, in office meals, and work together days
16 weeks 100% paid parental leave and new parent stipend (for Mavens who've been with us for 1 year+)
Annual professional development stipend and access to a personal career coach through Maven for Mavens
401K matching for US-based employees, with immediate vesting

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

creative strategyperformance marketinggrowth marketingUGC scriptingdata analysiscreative testingdirect response formatskey performance metricsacquisition efficiencyconversion optimization

Soft Skills

creative mindsetproblem diagnosistrust buildingprocess developmentcollaborationnarrative clarityoperational managementstrategic thinkingadaptabilitycommunication