Content Marketing Manager

• Support DAM platform implementation, configuration, and day-to-day administration, ensuring assets are organized, curated, and governed in accordance with established metadata, taxonomy, and lifecycle standards.
• Act as a steward of the DAM repository, helping maintain asset integrity, discoverability, and long-term usability across the organization.
• Apply and maintain metadata schemas and tagging standards within the DAM, ensuring assets are consistently classified, accurately tagged, and easily discoverable.
• Manage the asset lifecycle, including ingestion, validation, organization, version control, archival, and retirement.
• Monitor asset quality and compliance, including metadata completeness, naming conventions, and usage guidelines; conduct periodic audits to maintain repository health.
• Support DAM user onboarding and ongoing support, providing guidance on asset submission, tagging, and search; assist with the migration of content and marketing assets from existing source systems into the DAM.
• Support and maintain DAM integrations and downstream content distribution, ensuring assets are current and accessible across connected systems and channels.
• Partner with engineering teams to configure and enable custom DAM portals for partners and customers, supporting setup, onboarding, and ongoing administration of portal access and asset availability.
• Contribute across the Content Operations team by supporting content authoring workflows, platform enablement activities, and cross-functional initiatives; coordinate with Marketing, Product, and Engineering to ensure assets meet business needs.
• Flag and escalate DAM process issues and user experience gaps; document platform procedures and contribute to team training and reference materials.

Content Operations Specialist

• Coordinate with research team to ensure timely delivery of materials.
• Assist in implementing research strategies.
• Upload and manage digital content in the content management system (CMS).
• Conduct basic keyword research.
• Monitor website content for accuracy and consistency.
• Assist in the creation of content schedules.
• Perform basic analytics on content performance.
• Support team members in various content-related projects.

Content Management Associate

• Use your classroom experience
• Incorporate classroom experience, best pedagogical practices, and knowledge of literacy instructional materials into all day to day activities for content area instruction with colleagues, teachers, and leaders
• Demonstrate a deep understanding of Carnegie Learning products and solutions, and their placement in the market
• Stay informed of current industry trends; actively identify opportunities for learning; learn and apply new concepts to improve performance; share information with others
• Collaborate as a strategic partner in a targeted region to increase literacy sales
• Support prospecting efforts in collaboration with local sales teams
• Present focused presentations of Carnegie Learning literacy products to state and local review committees for adoptions and pilots
• Travel to adoption presentations to help close business
• Use consultative selling and active listening skills to win business opportunities and align product offerings with customer needs
• Provide exemplary customer service by building relationships, investigating problems, developing solutions, and making recommendations to management and editorial teams
• Collaborate with the product team on special and ongoing projects
• Participate in pre-work and market study of new instructional solutions as needed
• Remain knowledgeable of competition in the content area(s), alter messaging based on competitors strengths and weaknesses
• Help Vice President to judge the effectiveness of sales activities, strategies, and tools
• Provide accurate and detailed information about content and educational trends that impact revenue
• Effectively collaborate with internal team members and stakeholders including Sales, Product, Professional Learning, and Marketing

Content Specialist, Literacy

• Collaborate with cross-functional teams and external partners to deliver strategic, high-impact faculty engagement, ensuring effective integration of Lippincott and NurseTim products and services into nursing curricula.
• Contribute to product updates and collaborate with the nursing education team to ensure alignment with academic needs.
• Apply analytical thinking to address challenges in nursing education and promote student success.
• Collaborate in a team-based environment to develop solutions, drive initiatives, and achieve strategic goals.
• Stay informed on trends in nursing education and their implications for student outcomes.
• Champion innovation in preparing future nurses for a rapidly evolving healthcare landscape.

Clinical Content Specialist – Nursing, Integration Nurse Educator

• Define and own the change management and adoption strategy for all AI-led initiatives impacting content workflows and content-producing audiences
• Develop comprehensive change management and communication plans
• Tailor the AI Adoption framework to reflect the unique needs of content-producing audiences
• Engage content leadership and content owners to champion new AI-led initiatives
• Build and maintain deep, trusted relationships with content leadership and commercial operations leads
• Create and maintain the end-to-end project plan for each AI-led initiative
• Design and implement training programs for AI-powered content tools
• Define and track adoption and training effectiveness metrics

Senior Manager, Content Adoption & Experience Lead

• Advises on ClaimsXten clinical content and rules/policies, including documentation requirements, client customizations, and configuration options.
• Leads client-facing discussions, serving as subject matter expert explaining ClaimsXten edit logic, content sourcing, rationale and expected outcomes to organizations that utilize Lyric’s edits for pre-payment editing.
• Maintains working understanding of Lyric’s product behavior to explain and troubleshoot edit outcomes (e.g., triggers, rule logic, content overlaps, configuration dependencies).
• Reviews data analytics to assess impacts to content changes and new CPT/HCPCS/ICD10CM code set updates.
• Supports client escalations related to Pre-Payment edits, including analysis of scenarios and articulation of recommended resolution paths.
• Serves as Clinical liaison across Clinical Operations, Client Success, and other cross functional Lyric teams to increase value of ClaimsXten edits to clients.

Medical Content Analyst, Specialist – Pre-Pay Policy

• Ensure the accuracy, consistency, and readability of all content in assigned subject areas.
• Edit a variety of deliverables for style, tone, grammar, branding, and audience while ensuring that content adheres to each client’s unique preferences and requirements.
• Develop and edit content to published specifications.
• Work closely with teammates across disciplines to polish and finalize deliverables, including verifying substantiation, requesting permission to cite third-party resources, and identifying missing/incorrect content in templated materials.
• Identify essential information and key takeaways within content and verify that any key claims include appropriate substantiation.
• Review content for AI writing artifacts and red flags and edit to use more natural language while preserving the essential information.

Editor, Technical Marketing Content

• Own the integrated content strategy for both brands — connecting organic search/ AEO, blog, and social into a single plan with a consistent brand voice across Sketchy (B2C) and DDx (B2B).
• Maintain the content calendar, prioritizing production based on audience needs, search opportunity, and company goals.
• Run keyword and content-gap analysis for both audiences and execute SEO, AEO, and GEO optimization, including surfacing both brands in ChatGPT, Perplexity, and Google AI Overviews.
• Write and optimize blog posts, long-form content, meta titles, descriptions, and FAQ content tuned for organic search and AI answer engines.
• Publish directly in Webflow and work within established CMS and content workflows.
• Own organic social strategy and execution across LinkedIn, Instagram, TikTok, Reddit, and Meta with channel-specific plans to grow and engage both the student audience (Sketchy) and educator audience (DDx).
• Write social copy and captions, or brief and manage content creators to produce it, maintaining brand voice across every channel.
• Track performance across owned channels using GA4, SEMrush, Google Search Console, and social analytics tools, and adjust the plan based on what the data shows.

Senior Content Marketing Manager

• Accurately source, research, evaluate, interpret, and enter Payer restrictions information into database using Gen AI for all therapeutic classes as assigned
• Collaborate with the Restrictions team to ensure consistency in interpretation of data
• Collection and appropriate storage of all supportive documentation for formulary and restrictions data
• Assist in Automation Workflow as it pertains to Restrictions Policy Research
• Assist in various Ad-Hoc Research Projects to meet Restrictions Deliverables for clients
• Effectively serves as validator and training resource for more junior staff

Senior STEM Content Analyst

• Assist in the day-to-day management of program websites, development of visual and written content, and ensuring high-quality content is consistently shared across digital platforms
• Oversee and monitor posting and overall health of the email and social media platforms
• Collaborate with State Digital Program Managers on state-specific content asks and rapid response needs
• Track and maintain press clips across states
• Create graphic and video content to enhance volunteer and voter engagement online
• Maintain a content calendar to ensure timely updates and alignment with organization priorities.
• Monitor the social media landscape to identify key messengers and influential voices across platforms
• Track emerging digital trends to inform content strategy and ensure authentic, engaging communication with our participants
• Collaborate cross-departmentally to integrate digital and organizing efforts, including projects that connect online engagement with offline work

Digital Content Specialist

• The Associate Director, Content Capabilities & Innovation is the J&J Innovative Medicine owner of a foundational marketing platform - content design that enables marketing teams to produce effective, high-quality, on-brand, compliant promotional content at speed and scale.
• Reporting to the Director, Content Excellence & Innovation , this role translates marketing priorities into a scalable library of compliant and reusable components, templates, and design standards that reduce agency rework, accelerate speed-to-market, and strengthen brand consistency across digital and print channels.
• This leader partners closely with brand marketing, creative and production agencies, and cross-functional stakeholders to ensure the Design System and template ecosystem anticipate marketer needs, support omnichannel activation, and integrate emerging AI-enabled marketing workflows — all while maintaining the highest standards of accessibility and regulatory compliance.
• The Associate Director is accountable for the Design System strategy, roadmap, governance , and adoption that power the content creation lifecycle — from component design and template development through brand rollout and continuous optimization.
• Cross-Functional Collaboration & Influence: Partner with business and marketing teams to integrate content capabilities to enhance customer engagement, brand visibility, and market positioning.
• Ensure collaboration between technical teams, creative staff, and business units for cohesive content strategies.
• Partner with other functions such as IT and Commercial Operations to deliver technology and enabling capabilities. This role will partner closely with the AI Enablement Product team to evolve platforms to deliver AI enabled marketing.
• Marketing Enablement & Strategic Partnership: Serve as the primary templates and Design System partner to brand marketing teams — understanding audience strategies and channel plans to ensure the right templates and components are available.
• Translate marketing objectives (brand launches, campaigns, HCP/patient/payer engagement) into template requirements, component enhancements, and Design System features that accelerate content execution.
• Partner with marketing leads and agencies to identify template gaps, reduce creative cycle times, and unlock self-service design capabilities that empower teams to move faster without sacrificing quality or compliance.
• Collaborate with the AI Enablement Product team to evaluate and pilot AI-powered design workflows (e.g., automated layout generation, design-to-code acceleration, personalization at scale) that drive measurable marketing effectiveness.
• Cross-Functional Leadership & Governance: Own the end-to-end Design System lifecycle: configuration, taxonomy, workflows, access controls, versioning, and ongoing system health.
• Partner with UX, Design, Engineering, Brand, Content Strategy, Legal, Medical, Regulatory, and Accessibility teams to ensure the Design System and templates meet enterprise standards and marketing needs.
• Run governance forums, design critiques, and working groups to maintain alignment, resolve conflicts, and gather input from marketing and operational stakeholders.
• Establish and maintain a contribution model that allows brand teams and agencies to propose new components or templates while preserving system integrity.
• Stakeholder & Vendor Partnership: Partner with agencies, brand stakeholders, and vendors (e.g., Figma, system integrators) to manage expectations and ensure Design System and template decisions support marketing velocity and operational excellence.
• Manage the Figma enterprise account relationship — licensing, feature requests, beta programs, and vendor roadmap alignment. Evaluate and recommend complementary design tooling and plugins that extend Design System capabilities. Modern Content Capabilities Strategy & Roadmap Ownership: Champion modern content capabilities strategy (modular and AI), define and own Content Platform roadmap as aligned to marketing evolving channels and campaign needs.
• Translate business priorities, brand requirements, and regulatory considerations into a prioritized backlog of component builds, template releases, governance enhancements, and adoption initiatives.
• Define and enforce modular content standards (components, layouts, grid systems, spacing, typography) that streamline content creation and reduce rework across digital and print channels. Drive adoption and value realization through training, enablement, and change management — ensuring marketing teams and agency partners extract full value from every Design System investment. Product Ownership — Figma Design System: Serve as the primary Business Product Owner for the Figma Design System: components, styles, design tokens, documentation, brand-specific libraries, and shared template collections.
• Define component architecture, naming conventions, variant structures, and token strategies that ensure consistency, scalability, and ease of use for designers and marketers.
• Prioritize component development and maintenance based on marketing usage analytics, stakeholder impact, speed to market, and long-term scalability. Coordinate releases with engineering, design tooling, and front-end development teams to ensure seamless updates across brand and agency workflows.
• Own and prioritize the Design System and template backlogs in partnership with Technical Product Owners, front-end engineering, and delivery teams. Adoption, Training & Enablement: Drive Design System and template adoption through training programs, playbooks, office hours, onboarding kits, and designer/developer/marketer enablement sessions.
• Create and maintain comprehensive documentation — component usage guidelines, template how-tos, brand-specific configuration guides, and best-practice references. Measure and improve the designer, developer, and marketer experience with the Design System through feedback loops and continuous improvement. Metrics & Continuous Improvement: Define KPIs (template adoption rate, component reuse rate, time-to-market reduction, agency rework reduction, brand consistency scores) and instrument usage analytics within Figma and downstream channels. Iterate the Design System and template library based on data, marketing stakeholder feedback, and evolving channel requirements. Translate design performance insights into roadmap decisions that improve marketing outcomes.

Associate Director, Content Capabilities – Innovation

• Partner with business and marketing teams to integrate content capabilities to enhance customer engagement, brand visibility, and market positioning.
• Ensure collaboration between technical teams, creative staff, and business units for cohesive content strategies.
• Partner with other functions such as IT and Commercial Operations to deliver technology and enabling capabilities.
• Serve as the primary templates and Design System partner to brand marketing teams — understanding audience strategies and channel plans to ensure the right templates and components are available.
• Own the end-to-end Design System lifecycle: configuration, taxonomy, workflows, access controls, versioning, and ongoing system health.
• Collaborate with the AI Enablement Product team to evaluate and pilot AI-powered design workflows (e.g., automated layout generation, design-to-code acceleration, personalization at scale) that drive measurable marketing effectiveness.
• Champion modern content capabilities strategy (modular and AI), define and own Content Platform roadmap as aligned to marketing evolving channels and campaign needs.
• Define and enforce modular content standards (components, layouts, grid systems, spacing, typography) that streamline content creation and reduce rework across digital and print channels.
• Drive Design System and template adoption through training programs, playbooks, office hours, onboarding kits, and designer/developer/marketer enablement sessions.
• Create and maintain comprehensive documentation — component usage guidelines, template how-tos, brand-specific configuration guides, and best-practice references.

• Design and build original, in‑house learning modules (microlearning, videos, scenarios, job aids) using Articulate Rise 360 and related tools.
• Ensure content is engaging, compliant, and aligned to business priorities and ROI.
• Create experiences that work for multi‑generation learners (entry level through seasoned professionals).
• Learnings should be fun, engaging and draws participants into wanting to take the learnings.
• Translate complex, technical topics into clear, attractive learning experiences.
• Collaborate with business stakeholders to assess needs, define learning outcomes, and iterate based on feedback and analytics.
• Apply adult learning, instructional design, and accessibility best practices in every deliverable.

Content Marketing Manager jobs in Pennsylvania

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Content Operations Specialist

Content Management Associate

Content Specialist, Literacy

Clinical Content Specialist – Nursing, Integration Nurse Educator

Senior Manager, Content Adoption & Experience Lead

Medical Content Analyst, Specialist – Pre-Pay Policy

Editor, Technical Marketing Content

Senior Content Marketing Manager

Senior STEM Content Analyst

Digital Content Specialist

Associate Director, Content Capabilities – Innovation

Associate Director, Content Capabilities – Innovation

Senior Learning & Development Content Specialist