Content Marketing Manager

• The Associate Director, Content Capabilities & Innovation is the J&J Innovative Medicine owner of a foundational marketing platform - content design that enables marketing teams to produce effective, high-quality, on-brand, compliant promotional content at speed and scale.
• Reporting to the Director, Content Excellence & Innovation , this role translates marketing priorities into a scalable library of compliant and reusable components, templates, and design standards that reduce agency rework, accelerate speed-to-market, and strengthen brand consistency across digital and print channels.
• This leader partners closely with brand marketing, creative and production agencies, and cross-functional stakeholders to ensure the Design System and template ecosystem anticipate marketer needs, support omnichannel activation, and integrate emerging AI-enabled marketing workflows — all while maintaining the highest standards of accessibility and regulatory compliance.
• The Associate Director is accountable for the Design System strategy, roadmap, governance , and adoption that power the content creation lifecycle — from component design and template development through brand rollout and continuous optimization.
• Cross-Functional Collaboration & Influence: Partner with business and marketing teams to integrate content capabilities to enhance customer engagement, brand visibility, and market positioning.
• Ensure collaboration between technical teams, creative staff, and business units for cohesive content strategies.
• Partner with other functions such as IT and Commercial Operations to deliver technology and enabling capabilities. This role will partner closely with the AI Enablement Product team to evolve platforms to deliver AI enabled marketing.
• Marketing Enablement & Strategic Partnership: Serve as the primary templates and Design System partner to brand marketing teams — understanding audience strategies and channel plans to ensure the right templates and components are available.
• Translate marketing objectives (brand launches, campaigns, HCP/patient/payer engagement) into template requirements, component enhancements, and Design System features that accelerate content execution.
• Partner with marketing leads and agencies to identify template gaps, reduce creative cycle times, and unlock self-service design capabilities that empower teams to move faster without sacrificing quality or compliance.
• Collaborate with the AI Enablement Product team to evaluate and pilot AI-powered design workflows (e.g., automated layout generation, design-to-code acceleration, personalization at scale) that drive measurable marketing effectiveness.
• Cross-Functional Leadership & Governance: Own the end-to-end Design System lifecycle: configuration, taxonomy, workflows, access controls, versioning, and ongoing system health.
• Partner with UX, Design, Engineering, Brand, Content Strategy, Legal, Medical, Regulatory, and Accessibility teams to ensure the Design System and templates meet enterprise standards and marketing needs.
• Run governance forums, design critiques, and working groups to maintain alignment, resolve conflicts, and gather input from marketing and operational stakeholders.
• Establish and maintain a contribution model that allows brand teams and agencies to propose new components or templates while preserving system integrity.
• Stakeholder & Vendor Partnership: Partner with agencies, brand stakeholders, and vendors (e.g., Figma, system integrators) to manage expectations and ensure Design System and template decisions support marketing velocity and operational excellence.
• Manage the Figma enterprise account relationship — licensing, feature requests, beta programs, and vendor roadmap alignment. Evaluate and recommend complementary design tooling and plugins that extend Design System capabilities. Modern Content Capabilities Strategy & Roadmap Ownership: Champion modern content capabilities strategy (modular and AI), define and own Content Platform roadmap as aligned to marketing evolving channels and campaign needs.
• Translate business priorities, brand requirements, and regulatory considerations into a prioritized backlog of component builds, template releases, governance enhancements, and adoption initiatives.
• Define and enforce modular content standards (components, layouts, grid systems, spacing, typography) that streamline content creation and reduce rework across digital and print channels. Drive adoption and value realization through training, enablement, and change management — ensuring marketing teams and agency partners extract full value from every Design System investment. Product Ownership — Figma Design System: Serve as the primary Business Product Owner for the Figma Design System: components, styles, design tokens, documentation, brand-specific libraries, and shared template collections.
• Define component architecture, naming conventions, variant structures, and token strategies that ensure consistency, scalability, and ease of use for designers and marketers.
• Prioritize component development and maintenance based on marketing usage analytics, stakeholder impact, speed to market, and long-term scalability. Coordinate releases with engineering, design tooling, and front-end development teams to ensure seamless updates across brand and agency workflows.
• Own and prioritize the Design System and template backlogs in partnership with Technical Product Owners, front-end engineering, and delivery teams. Adoption, Training & Enablement: Drive Design System and template adoption through training programs, playbooks, office hours, onboarding kits, and designer/developer/marketer enablement sessions.
• Create and maintain comprehensive documentation — component usage guidelines, template how-tos, brand-specific configuration guides, and best-practice references. Measure and improve the designer, developer, and marketer experience with the Design System through feedback loops and continuous improvement. Metrics & Continuous Improvement: Define KPIs (template adoption rate, component reuse rate, time-to-market reduction, agency rework reduction, brand consistency scores) and instrument usage analytics within Figma and downstream channels. Iterate the Design System and template library based on data, marketing stakeholder feedback, and evolving channel requirements. Translate design performance insights into roadmap decisions that improve marketing outcomes.

Associate Director, Content Capabilities – Innovation

• Partner with business and marketing teams to integrate content capabilities to enhance customer engagement, brand visibility, and market positioning.
• Ensure collaboration between technical teams, creative staff, and business units for cohesive content strategies.
• Partner with other functions such as IT and Commercial Operations to deliver technology and enabling capabilities.
• Serve as the primary templates and Design System partner to brand marketing teams — understanding audience strategies and channel plans to ensure the right templates and components are available.
• Own the end-to-end Design System lifecycle: configuration, taxonomy, workflows, access controls, versioning, and ongoing system health.
• Collaborate with the AI Enablement Product team to evaluate and pilot AI-powered design workflows (e.g., automated layout generation, design-to-code acceleration, personalization at scale) that drive measurable marketing effectiveness.
• Champion modern content capabilities strategy (modular and AI), define and own Content Platform roadmap as aligned to marketing evolving channels and campaign needs.
• Define and enforce modular content standards (components, layouts, grid systems, spacing, typography) that streamline content creation and reduce rework across digital and print channels.
• Drive Design System and template adoption through training programs, playbooks, office hours, onboarding kits, and designer/developer/marketer enablement sessions.
• Create and maintain comprehensive documentation — component usage guidelines, template how-tos, brand-specific configuration guides, and best-practice references.

• Design and build original, in‑house learning modules (microlearning, videos, scenarios, job aids) using Articulate Rise 360 and related tools.
• Ensure content is engaging, compliant, and aligned to business priorities and ROI.
• Create experiences that work for multi‑generation learners (entry level through seasoned professionals).
• Learnings should be fun, engaging and draws participants into wanting to take the learnings.
• Translate complex, technical topics into clear, attractive learning experiences.
• Collaborate with business stakeholders to assess needs, define learning outcomes, and iterate based on feedback and analytics.
• Apply adult learning, instructional design, and accessibility best practices in every deliverable.

Senior Learning & Development Content Specialist

• Deliver and execute medical communications strategies across assigned medicine(s) / therapeutic area to optimize the engagement and reach of emerging Pfizer scientific data
• Lead the planning, conceptualization, production, and dissemination of Global & US medical content across internally and externally facing medical channels, including scientific communication platforms (SCPs), publications, plain language summaries (PLS), congress narratives/content, field medical content, digital platforms, and content for newly prioritized medical channels
• Co-Chair GMAT Scientific Publication Committees and Medical Content & Communications Sub-teams for assigned compound(s) to develop global publication and medical content dissemination plans
• Develop and maintain relationships with external authors through engagement with ongoing publication activities, including congress presentation slide reviews, external publication steering committee meetings, and enhanced publication content development
• Develop and implement an omnichannel medical content strategy for assigned therapeutic area(s) /medicine(s) that broadens the reach and impact of scientific publications
• Contribute to strategic planning for global medical congresses with cross-functional teams in support of Pfizer’s key data and scientific presence
• Lead and contribute to internal communications regarding pre- and post-congress coverage reporting
• Manage agencies and internal support teams to ensure medical content development aligned with global medical strategies
• Partner with cross-functional Medical Teams, Channel Excellence, Data Analytics, and other key stakeholders to ensure alignment of data dissemination plans with medical priorities
• Ensure dissemination and adaptation of content either directly or via distribution to the Medical & Scientific Communications, Channel Excellence, and Field Medical Excellence teams
• Lead and navigate medical and legal reviews with associated requirements to ensure timely review, approval and posting of content on the appropriate channel
• Lead internal communications and training around new and key scientific data on medicines and disease areas of interest to cross-functional stakeholders
• Stay abreast of country regulations and guidance that impact digital delivery of scientific information to external HCPs

Medical Scientific Communications Director

• Define and evolve the creative vision, visual identity, and storytelling direction for QVC US, HSN, and our Growth businesses across livestream, digital, social, streaming, email, print, video, and experiential platforms.
• Lead a multidisciplinary team of creatives, producers, editors, designers, and content strategists, building a culture of high standards, bold ideas, and accountability.
• Operate as the creative head of an internal agency, partnering with Marketing, Brand, Merchandising, Streaming, Social, Production, and Creative Services to align vision with execution.
• Set the creative standard across campaigns, seasonal storytelling, product launches, live events, and tentpole moments, raising the bar on what content looks like, performs like, and feels like.
• Anticipate cultural, design, platform, and audience shifts, and translate them into modern, differentiated content that drives engagement and commercial impact.
• Drive innovation in content formats, production workflows, and creative technologies, identifying ways to increase quality, speed, and reach.
• Use audience insight and content performance data to sharpen creative strategy and prove the business impact of creative work.
• Steward multimillion-dollar production budgets, agency and vendor relationships, and resource planning across the function.
• Coach, develop, and grow creative leaders, and attract top-tier talent to the team.

Director of Content – Creative

• Secure and transport products to the set, ensuring they are prepped and ready for Producers to facilitate smooth and efficient production processes
• Assist in the preparation and organization of studio setups and teardowns
• Serve as the primary contact point for team coordination during production shifts, efficiently managing any production needs
• Maintain seamless communication with talent and cross-functional teams to ensure smooth production processes
• Enhance pre-production workflows by organizing notes and coordinating with hosts and producers for various products regularly processed through the Content Factory
• Work alongside Producers in the Content Factory to assist with crafting engaging short-form social content
• Support final content delivery to platform owners, taking on production responsibilities when necessary

Content Production Coordinator

• Plan and deliver medical communications strategy across Pfizer medicines and therapeutic areas
• Lead planning, conceptualization, production, and dissemination of Global & US medical content
• Develop and maintain relationships with external authors
• Develop and implement omnichannel medical content strategy for assigned therapeutic areas
• Contribute to strategic planning for global medical congresses
• Manage agencies and internal support teams for medical content development

Director, Medical Scientific Communications & Content

• Appear on camera for TikTok and Meta livestreams as a QVC Group talent.
• Represent products in a lively, compelling way that grows our social media audience.
• Prepare for livestreams by studying product information and bringing ideas for new ways to work.
• Appear on camera for QVC and HSN in the Content Innovations Lab, creating several pieces of short-form content.
• Actively contribute new ideas to the Omnichannel content team.
• Stay curious in new trends in digital platforms and social media.
• Collaborate with partner teams to understand content strategies and goals.
• Create, shoot, edit, and deliver short form content as requested.

Program Host – Omnichannel Content

• track and report budgetary and financial performance
• maintain and develop systems
• coordinate and implement cross-functional projects
• prepare operating budgets for both operating and capital expenses
• create and deliver budget presentations
• identify financial and process improvement opportunities
• provide actionable recommendations
• act as a key liaison for all departments

Analyst – Broadcast Operations, Omnichannel Content

• Film, capture, edit and distribute video for football practices and games
• Responsible for operating instant relay system and iPads using Gamestrat software and equipment
• Provide video and data breakdown of self-scout, opponent scout, NFL games for use by coaches and student athletes
• Responsible for writing, producing and directing major video projects including highlight film and recruiting materials
• Collaborate with Recruiting Coordinator to plan and execute video production and display needs for on-campus recruiting needs
• Serve as the primary points of contact on social media accounts including but not limited to Twitter, Facebook, Instagram, and others
• Hire and oversee video, photo, graphic design, and social media intern group
• Other duties as assigned

Football Video Content Coordinator

• Collaborate with cross-functional teams and external partners to deliver strategic, high-impact faculty engagement, ensuring effective integration of Lippincott and NurseTim products and services into nursing curricula
• Contribute to product updates and collaborate with the nursing education team to ensure alignment with academic needs
• Apply analytical thinking to address challenges in nursing education and promote student success
• Collaborate in a team-based environment to develop solutions, drive initiatives, and achieve strategic goals
• Stay informed on trends in nursing education and their implications for student outcomes
• Champion innovation in preparing future nurses for a rapidly evolving healthcare landscape

Clinical Content Specialist – Nursing, Integration Nurse Educator, Traditional Programs

• Develop and optimize global website content to support digital initiatives, ensuring all assets are structured for scalability, reuse, and Artificial Intelligence (AI)-driven indexing.
• Collaborate with User Experience (UX) designers, Brand, and Product Marketing teams to translate complex offerings into intuitive, user-centered digital journeys and action-oriented copy.
• Ensure compliance with Search Engine Optimization (SEO) best practices and Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T) principles to maintain brand authority and search visibility.

Web Content Optimization Specialist

• Design and write high‑quality, learner‑centred content that drives performance and behaviour change
• Rapidly synthesise complex information into effective, accessible learning assets
• Enable speed and scalability by using AI‑enabled tools responsibly and effectively
• Partner with subject matter experts and stakeholders across services and regions to deliver value‑adding learning solutions
• Contribute to a consistent, engaging learner experience across programmes, platforms, and formats
• Support global Learning & Development initiatives through strong coordination, content management, and operational excellence

Learning Content Designer – Transformation

• Reviewing client audio and visual content for deployment to ensure it meets both partner requirements and Vydia requirements
• Perform general video and audio file editing/encoding for compliance with partner networks
• Processing a wide array of à la carte additional services that are made available to our users
• Organizing large data sets to deliver to various partner destinations
• Assisting the Product and Partner teams with any new partner onboarding, testing, and troubleshooting requests
• Day-to-day management of any new content management systems made available
• Miscellaneous projects to support the Content Operations department

Content Operations Coordinator, Internship

• Promote AI and innovation activities by creating compelling content (graphic design, audiovisual, events)
• Coordinate content creation across multiple teams, requiring flexibility, organization, coordination, and patience.
• Organize trainings sessions and online and onsite events within the company, animate interviews and scripted conferences
• Work with communications team to ensure content and ideas are consistent with Westinghouse marketing and communication efforts

Content Creator

• managing the Adobe Experience Manager as a Cloud Service platform
• representing business product plans and lifecycle performance
• partner with cross-functional teams to streamline the Content Supply Chain applications
• modernize workflows
• work with AI enabled capabilities and omni channel content delivery
• responsible for documenting and tracking business improvements

Senior Manager, Content Management

• Support copy development for internal and external marketing communications and campaigns
• Help develop 1-pagers and other sales enablement tools
• Interview client servicing teams and subject matter experts to garner insights
• Participate in strategic planning to ensure content aligns with the firm’s business priorities
• Support the development of multimedia content, including video interviews
• Collaborate with design experts to deliver a professional finished product
• Educate others about the availability of content promoting the organization
• Contribute to other content-related activities, serving as a QC check for others

Content Specialist – Healthcare Consulting

• Own and manage the product backlog, ensuring alignment with business goals and stakeholder priorities.
• Elicit, analyze, and document business and technical requirements.
• Write clear and actionable user stories, acceptance criteria, and use cases.
• Serve as the primary liaison between business stakeholders and delivery teams.
• Support Agile/Scrum ceremonies, including backlog refinement, sprint planning, reviews, and retrospectives.
• Collaborate with QA teams to define and review test cases, perform testing validations, and support UAT.
• Provide functional guidance and user support for enterprise platforms.
• Drive enhancements related to document storage, workflow automation, and system integrations.
• Support initiatives leveraging Gen AI to improve product functionality and business processes.
• Ensure product solutions meet compliance, scalability, and usability standards.

See all jobs on JobTailor

Associate Director, Content Capabilities – Innovation

Associate Director, Content Capabilities – Innovation

Senior Learning & Development Content Specialist

Medical Scientific Communications Director

Director of Content – Creative

Content Production Coordinator

Director, Medical Scientific Communications & Content

Program Host – Omnichannel Content

Analyst – Broadcast Operations, Omnichannel Content

Football Video Content Coordinator

Clinical Content Specialist – Nursing, Integration Nurse Educator, Traditional Programs

Web Content Optimization Specialist

Learning Content Designer – Transformation

Content Operations Coordinator, Internship

Content Creator

Senior Manager, Content Management

Content Specialist – Healthcare Consulting

Product Owner II – Content Data Management