Associate Director, Content Capabilities – Innovation

Johnson & Johnson

Associate Director driving content capabilities and innovation for Johnson & Johnson's pharmaceutical sector. Leading marketing design strategies and cross-functional collaborations to enhance brand visibility and marketing execution.

Posted 6/5/2026full-timeHorsham • New Jersey, Pennsylvania • 🇺🇸 United StatesSenior💰 $122,000 - $212,750 per yearWebsite

About the role

Key responsibilities & impact

Partner with business and marketing teams to integrate content capabilities to enhance customer engagement, brand visibility, and market positioning.
Ensure collaboration between technical teams, creative staff, and business units for cohesive content strategies.
Partner with other functions such as IT and Commercial Operations to deliver technology and enabling capabilities.
Serve as the primary templates and Design System partner to brand marketing teams — understanding audience strategies and channel plans to ensure the right templates and components are available.
Own the end-to-end Design System lifecycle: configuration, taxonomy, workflows, access controls, versioning, and ongoing system health.
Collaborate with the AI Enablement Product team to evaluate and pilot AI-powered design workflows (e.g., automated layout generation, design-to-code acceleration, personalization at scale) that drive measurable marketing effectiveness.
Champion modern content capabilities strategy (modular and AI), define and own Content Platform roadmap as aligned to marketing evolving channels and campaign needs.
Define and enforce modular content standards (components, layouts, grid systems, spacing, typography) that streamline content creation and reduce rework across digital and print channels.
Drive Design System and template adoption through training programs, playbooks, office hours, onboarding kits, and designer/developer/marketer enablement sessions.
Create and maintain comprehensive documentation — component usage guidelines, template how-tos, brand-specific configuration guides, and best-practice references.

Requirements

What you’ll need

B.S. required; MS/MBA/PhD preferred.
8+ years of biopharmaceuticals industry experience in digital marketing & technology, design systems, product management, content operations, or related roles;
3–5 years leading cross-functional design systems, template, or marketing technology initiatives.
Deep working knowledge of Figma — including libraries, variants, design tokens, auto-layout, prototyping, and plugins — and proven experience managing Figma libraries at enterprise scale across multiple brands and agencies.
Experience owning or operating a design system end-to-end: component governance, naming conventions, versioning, contribution models, and multi-brand rollout.
Demonstrated experience building and managing template ecosystems across digital channels (email, web, banners, paid social) with a strong understanding of how templates support marketing execution.
Demonstrated experience partnering with marketing teams to deliver design capabilities that improve speed, quality, and cost efficiency of promotional and non-promotional content.
Knowledge of content creation-to-approval workflows (MLR) and regulatory expectations in a biopharmaceutical or regulated industry.
Strong stakeholder management and influencing skills across design, engineering, product, marketing, and business teams.
Demonstrated understanding of key market segments (HCP, patient, payer) and how templates and design systems accelerate content creation for each.
Excellent verbal and written communication; able to create clear component documentation, training materials, and executive presentations.
Ability to build strong cross-functional partnerships and influence brand teams without direct reporting lines.
Demonstrated ability to influence in a large and matrixed organization required

Benefits

Comp & perks

Vacation –120 hours per calendar year
Sick time - 40 hours per calendar year; for employees who reside in the State of Colorado –48 hours per calendar year; for employees who reside in the State of Washington –56 hours per calendar year
Holiday pay, including Floating Holidays –13 days per calendar year
Work, Personal and Family Time - up to 40 hours per calendar year
Parental Leave – 480 hours within one year of the birth/adoption/foster care of a child
Bereavement Leave – 240 hours for an immediate family member: 40 hours for an extended family member per calendar year
Caregiver Leave – 80 hours in a 52-week rolling period
Volunteer Leave – 32 hours per calendar year
Military Spouse Time-Off – 80 hours per calendar year

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

design systemscontent operationsdigital marketingtemplate ecosystemscomponent governanceversioningFigmaAI-powered design workflowscontent creation-to-approval workflowsmarketing technology

Soft Skills

stakeholder managementinfluencing skillscross-functional collaborationcommunicationtrainingdocumentationpartnership buildingleadershiporganizational skillsproblem-solving

Certifications

B.S.MSMBAPhD