Content Manager

• Developing scalable content processes and reusable models across digital platforms.
• Teaming with business, product, and tech teams to align content and platform priorities
• Managing execution across content, digital experience, and product initiatives
• Working with technical teams on integrated content solutions.
• Detecting ways to improve consistency, reduce duplication, and streamline workflows.
• Implementing cross-channel content distribution & driving alignment of business needs and technical delivery

Senior Manager, Content Supply Chain Transformation

• Lead the marketing strategy for Grace Corner's digital product launches, including online courses, Bible studies, virtual events, streaming experiences, and other digital offerings.
• Develop integrated marketing campaigns across email, web, social media, paid media, and other digital channels.
• Partner with Christian authors to develop, pitch, and launch new digital products and experiences.
• Collaborate with Penguin Random House Christian Publishing and internal cross-functional teams to coordinate launches from concept to market.
• Create compelling marketing content including newsletters, landing pages, promotional emails, product descriptions, launch messaging, scripts, and other customer-facing materials.
• Ensure consistent brand messaging and customer experiences across all marketing channels and digital touchpoints.
• Analyze campaign performance and recommend strategies to improve engagement, customer acquisition, and launch success.

Marketing & Content Development Manager

• Define and own the content strategy for equity business, aligned to pipeline, brand, and product launch goals - including editorial calendar, publishing cadence, and quality standards across all asset types.
• Map content to buyer personas, funnel stages, and use cases across the equity management landscape (including private, public, broker segments), identifying category-defining angles and white space opportunities
• Write, edit, and produce high-quality content across formats including long-form, web, social, video scripts, email, and thought leadership.
• Engage directly with customers to source insights, validate messaging, and develop reference content - including case studies, testimonials, and co-created thought leadership.
• Build and manage a customer content program that turns customer outcomes into compelling stories and fuels both marketing and sales motions.
• Translate product messaging into buyer-facing narratives that resonate with finance, HR, and partner/broker audiences.
• Contribute to flagship content programs including research reports and category-level thought leadership in partnership with Corporate Communications.
• Support in building and refining AI-powered content workflows that increase output, speed, and quality across asset types - and serve as a model for how AI-augmented content creation works in practice.
• Partner with the web team to apply SEO and AEO principles to content creation, ensuring discoverability and organic reach—creating search-friendly content that supports awareness, lead generation, and demand generation efforts.
• Collaborate with PR and analyst relations on thought leadership programs, bringing audience and market expertise to corporate communications initiatives
• Define content KPIs, measure performance across the funnel, and iterate based on engagement, conversion, and sales feedback.
• Partner with Product Marketing and Sales to ensure content is integrated with campaigns and actively used in deals.

Senior Content Strategist

• Lead the end-to-end content strategy for Begin's content ecosystem.
• Conduct audience research, intent mapping, keyword modeling, topic clustering, and content gap analysis.
• Create editorial roadmaps aligned with parent needs, business priorities, and emerging search opportunities.
• Establish scalable content frameworks that support expertise, trust, and authority.
• Develop and execute a holistic content discovery strategy spanning SEO, AEO, and AI-driven search experiences.
• Identify how parents seek information across Google, ChatGPT, Perplexity, Gemini, and emerging discovery platforms.
• Build content programs that increase visibility across both traditional search results and AI-generated answers.
• Design content structures optimized for both human audiences and AI-powered retrieval systems.
• Develop content formats that improve discoverability in answer engines and generative search experiences.
• Partner with subject matter experts to transform educational expertise into highly discoverable content assets.
• Experiment with AI-assisted content workflows that improve speed, quality, and scale.
• Analyze search behavior, audience needs, and content performance to identify growth opportunities.
• Translate consumer insights into content strategies that address high-intent parenting questions and decision-making moments.
• Monitor competitive landscapes and evolving discovery trends.
• Partner with Product, Marketing, Design, Learning, and Engineering teams.
• Advocate for content-first thinking throughout the organization.
• Align content investments with acquisition, engagement, and retention goals.
• Own content performance reporting across traffic, engagement, conversions, rankings, and AI discovery visibility.
• Establish measurement frameworks that connect content impact to business outcomes.
• Continuously optimize content portfolios based on audience behavior and performance insights.

Senior Content Strategist, Search Innovation

• Serve as administrator and subject matter expert for the Seismic platform.
• Design, configure, and optimize Seismic workspaces, libraries, content profiles, Learning, user provisioning, and platform capabilities.
• Develop and maintain scalable content architecture, metadata standards, tagging strategies, and content governance processes.
• Partner with Seismic, internal technical teams, and stakeholders to implement enhancements, resolve issues, and evaluate new capabilities.
• Establish and enforce content governance, lifecycle management, publishing workflows, and content quality standards.
• Lead content audits, rationalization efforts, archival strategies, and ownership/review processes to maintain an effective content ecosystem.
• Collaborate with Sales Enablement, Product Marketing, Product Management, and Revenue teams to align content with business priorities.
• Create and optimize content journeys, discoverability, and user experiences for both seller-facing and buyer-facing content.
• Support product launches, strategic initiatives, and sales campaigns through content readiness programs.
• Leverage Seismic dashboards and reporting to measure content performance, adoption, and business impact.
• Provide recommendations that improve content effectiveness, seller productivity, and enablement ROI.
• Facilitate governance, stakeholder alignment, content best practices, and training on platform capabilities.

Senior Enablement Content Manager

• Represents WKH-Clinical Decision Support in a positive, professional, and customer-focused manner
• Treats fellow employees and customers in a Fair, Honest, Responsive, and Results-Oriented manner.
• Facilitates meetings to define formulary creation process and guide client in customization of content while adhering to internal policies and procedures.
• Recognize when client expectations are misaligned with standard best practice and engage content leadership in discussions to resolve.
• Works closely with engineering, sales and sales support teams to complete formulary within established timelines to ensure a successful launch of formulary database.
• Responsible for the editorial creation of custom formularies from client submitted drug lists and source documents.
• Applies practical experience as well as evaluation and synthesis of information to form logical and accurate conclusions to aid in the foundational structure and maintenance of client’s content.
• Educates clients to maintain their formulary within the Lexidrug™ Information Management system (LIMS).
• Provides continued support with client questions about LIMS functionality.
• Assists with table creation and loading documents using proprietary systems.
• Manages client content when contractually obligated based upon client directives.
• Triage client questions and direct to appropriate internal team to address issues outside of formulary database management.
• Provides timely, accurate, and quality responses (written, verbal) to customer inquiries, as needed.
• Responsible for deploying content to proper platforms utilizing proprietary systems and communicating with technical teams.
• Collaborates with engineering to troubleshoot technical challenges with content output.
• Manage multiple projects simultaneously and maintain detailed documentation of these projects .
• Utilizes desktop editing, document management programs, or proprietary software to enter text, verify or edit XML, and enter codified drug-related data in accordance with the policies and processes for each content type.
• Applies solid knowledge of industry standards of practice, established clinical guidelines, and CDS-related standards and vocabularies.
• Assists in content verifying, copyediting, formatting, and conformance to publication standards and structure.
• Participates in proofreading assigned content for basic grammar, punctuation, and formatting errors.
• Maintains quality of assigned content or data products, with emphasis on accuracy, consistency in following editorial policies, and timely addition of new information.
• Submits work for collaborative peer review and responds appropriately to comments and criticisms.
• Achieves productivity by consistently meeting deadlines as defined in the Content Priority Policy and by meeting departmental and individual goals.
• Effectively prioritizes and tracks editing workflow and is responsible for assisting team in meeting deadlines.
• Participates in team meetings and contribute ideas.
• Communicates data acquisition needs for products to product Clinical Editor and/or Data Acquisition Team, as needed.

Content Editor – Drug Reference Content

• Creates in-depth, compelling communications and positioning on a range of subjects
• Exercises decision making authority and interacts with user experience test subjects
• Displays versatility and demonstrates understanding of user experience principles
• Partners with user experience team to set up tests, measure effectiveness, solve problems, and create communication content that meets user experience goals
• Expertly presents and 'sells' content and design solutions to senior management, project teams, partners, and stakeholders
• Ensures the success of the strategy
• Participates in discussions on user-centered design principles, visual design, user behavior, interactions, and Vanguard's brand
• Plans communication content in consideration of universal design principles and tags content
• Provides creative direction and guidance on messaging and/or content strategy across mediums
• Leads the creation of new approaches or processes with a 1-3 year outlook
• Serves as a mentor to less experienced writers by providing specific feedback

UX Content Strategist

• Develop and maintain overarching content strategy across paid and organic channels, with a focus on performance, scalability, and alignment to growth priorities
• Translate Grove's mission and product value propositions into creative concepts, briefs, and messaging frameworks that resonate across audiences and can be consistently applied across channels
• Write and own all creative briefs for paid ads, organic social, UGC, and new channel tests — including hooks, formats, copy direction, and audience framing — ensuring clarity, consistency, and scalability
• Lead category and audience expansion concepting for paid ads in partnership with the Paid Media Manager and Director of Growth, contributing strategic recommendations based on performance insights
• Manage the full UGC creator pool — scouting, briefing, contracts, deliverable tracking, and quality across paid and organic Meta, TikTok, and YouTube — ensuring output aligns with defined creative standards
• Own the strategic roadmap for organic social, with the Social Manager executing day-to-day, ensuring priorities and direction are clearly defined
• Stay ahead of platform trends, winning ad formats, and emerging creative techniques and bring those insights back to the team to inform ongoing strategy
• Drive weekly creative performance reviews — identify what's working, stop what isn't, and define clear next iterations based on data and learnings

Lead Content Strategist

• Help lead WRAL News’ daily content strategy across YouTube and social media platforms.
• Create, edit, write, and publish engaging digital content for WRAL.com, YouTube, and social platforms.
• Write SEO-optimized headlines, descriptions, captions, and promotional copy.
• Lead and assist with short-form and long-form video content creation.
• Monitor analytics and audience trends to help guide content decisions and audience growth strategies.
• Collaborate with newsroom teams to identify stories with strong digital and social potential.
• Coach and support newsroom staff on social media best practices and digital storytelling techniques.
• Assist with breaking news, live coverage, and special event digital coverage.
• Help maintain WRAL’s editorial standards and brand voice across digital platforms.
• Other duties as assigned.

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