Content Manager

• Creates in-depth, compelling communications and positioning on a range of subjects
• Exercises decision making authority and interacts with user experience test subjects
• Displays versatility and demonstrates understanding of user experience principles
• Partners with user experience team to set up tests, measure effectiveness, solve problems, and create communication content that meets user experience goals
• Expertly presents and 'sells' content and design solutions to senior management, project teams, partners, and stakeholders
• Ensures the success of the strategy
• Participates in discussions on user-centered design principles, visual design, user behavior, interactions, and Vanguard's brand
• Plans communication content in consideration of universal design principles and tags content
• Provides creative direction and guidance on messaging and/or content strategy across mediums
• Leads the creation of new approaches or processes with a 1-3 year outlook
• Serves as a mentor to less experienced writers by providing specific feedback

UX Content Strategist

• Develop and maintain overarching content strategy across paid and organic channels, with a focus on performance, scalability, and alignment to growth priorities
• Translate Grove's mission and product value propositions into creative concepts, briefs, and messaging frameworks that resonate across audiences and can be consistently applied across channels
• Write and own all creative briefs for paid ads, organic social, UGC, and new channel tests — including hooks, formats, copy direction, and audience framing — ensuring clarity, consistency, and scalability
• Lead category and audience expansion concepting for paid ads in partnership with the Paid Media Manager and Director of Growth, contributing strategic recommendations based on performance insights
• Manage the full UGC creator pool — scouting, briefing, contracts, deliverable tracking, and quality across paid and organic Meta, TikTok, and YouTube — ensuring output aligns with defined creative standards
• Own the strategic roadmap for organic social, with the Social Manager executing day-to-day, ensuring priorities and direction are clearly defined
• Stay ahead of platform trends, winning ad formats, and emerging creative techniques and bring those insights back to the team to inform ongoing strategy
• Drive weekly creative performance reviews — identify what's working, stop what isn't, and define clear next iterations based on data and learnings

Lead Content Strategist

• Help lead WRAL News’ daily content strategy across YouTube and social media platforms.
• Create, edit, write, and publish engaging digital content for WRAL.com, YouTube, and social platforms.
• Write SEO-optimized headlines, descriptions, captions, and promotional copy.
• Lead and assist with short-form and long-form video content creation.
• Monitor analytics and audience trends to help guide content decisions and audience growth strategies.
• Collaborate with newsroom teams to identify stories with strong digital and social potential.
• Coach and support newsroom staff on social media best practices and digital storytelling techniques.
• Assist with breaking news, live coverage, and special event digital coverage.
• Help maintain WRAL’s editorial standards and brand voice across digital platforms.
• Other duties as assigned.

Content Strategist

• Creates in-depth, compelling communications and positioning on various subjects
• Partners with user experience team to set up tests and measure effectiveness
• Presents and sells content and design solutions to senior management and project teams
• Leads the creation of new approaches or processes

UX Content Strategist, Specialist

• Support creation and implementation of a comprehensive content strategy aligned with organizational goals.
• Craft persuasive narratives that drive growth across business targets (e.g., donors, volunteers, texters).
• Oversee and develop email marketing donor strategy that drives fundraising by designing, executing and optimizing email campaigns targeted at acquiring, engaging and retaining donors.
• Write engaging content for marketing campaigns, blogs, articles, videos, social media posts, newsletters, and multimedia assets.
• Collaborate with the marketing team and other departments such as philanthropy, public policy and research to align content on campaign strategy and organizational objectives.
• Integrate optimized content for search engines and user engagement.
• Monitor content performance, gathering analysis and adjusting strategies based on data insights.
• Ensure all content aligns with the organization’s voice, tone, brand and values.

Marketing Email and Content Manager

• Support the growth and financial health of assigned Nursing Education and Nursing Practice course areas by acquiring and maintaining a pipeline of high-quality textbooks and digital learning assets.
• Stay close to instructors, students, and education trends; recruit and manage authors/SMEs; negotiate contracts; and partner cross-functionally to deliver successful publications and launches.
• Maintain working knowledge of assigned nursing course markets (curriculum, adoption drivers, instructor/student needs, and competitive landscape) and share actionable insights with internal partners.
• Conduct structured market research (reviews, surveys, faculty conversations, focus groups) to validate opportunities and inform content positioning and revision priorities.
• Build and maintain an active network of authors, reviewers, and SMEs; recruit talent for new projects and revisions; provide clear expectations and consistent “author care.”
• Contribute to business plans for assigned areas (new projects, revisions, and supporting digital assets) and manage day-to-day pipeline activity.
• Prepare acquisition proposals for internal review (market rationale, competitive context, development approach, cost assumptions, forecast inputs, and P&L) in collaboration with stakeholders.
• Negotiate and execute contracts with authors/SMEs/partners (scope, schedules, deliverables, and terms) with support/guidance as needed; ensure alignment to business goals and delivery timelines.
• Move assigned projects through the publishing workflow in partnership with Development Editors, Product, Production, and other teams; ensure deliverables meet quality and schedule expectations.
• Support acquisition and development of digital-first or platform-ready assets (e.g., media sets, assessments, videos, cases, practice materials) that complement core titles and improve learning outcomes.
• Identify risks early (author performance, scope changes, market shifts) and escalate/coordinate mitigation to protect timelines, quality, and budget.
• Partner with Product Marketing and Sales to provide content and positioning inputs; support launch readiness (key messages, differentiation, sales training inputs) for your titles/areas.

Content Editor, Acquisitions Editor, Nursing

• Creates in-depth, compelling communications and positioning on a range of subjects
• Exercises decision making authority and interacts with user experience test subjects
• Displays versatility and demonstrates understanding of user experience principles
• Partners with user experience team to set up tests, measure effectiveness, solve problems
• Expertly presents and "sells" content and design solutions to senior management
• Participates in discussions on user-centered design principles, visual design
• Plans communication content in consideration of universal design principles
• Provides creative direction and guidance on messaging and/or content strategy
• Leads the creation of new approaches or processes
• Serves as a mentor to less experienced writers
• Participates in special projects and performs other duties as assigned

• Understand and articulate the creative vision for a project, aligning it with client objectives
• Develop an understanding of the target audience(s), their needs, and how they interact with the brand across touchpoints
• Meet with clients to discuss their goals for an upcoming marketing campaign, then Developing marketing campaigns that are aligned with client expectations.
• Developing marketing strategies that dictate the core methods of achieving the client’s goals
• Create documentation and write creative briefs that inspire and challenge teams to do their best work
• Partner with cross-functional teams including UX, design, copywriting, and development to bring concepts to life
• Coordinating goals with department heads responsible for enacting a marketing strategy
• Present concepts and rationale to internal and external stakeholders, adjusting as needed based on feedback
• Manage projects from start to finish, ensuring quality standards are met and deadlines are met
• Conduct post-mortem analysis to identify areas of improvement for future projects
• Encourage out-of-the-box thinking and challenge team members to think outside their comfort zones
• Examining market and industry reports and identifying important trends
• Creating strategic plans that outline how to achieve goals within a specific time frame
• Monitoring the progress of marketing media throughout development
• Tracking results of marketing strategies
• Adjusting or ending marketing strategies if results are not meeting expectations
• Strategizing ways to increase sales and brand awareness through marketing efforts such as social media campaigns or targeted advertisements
• Stay up-to-date on industry trends and emerging technologies
• Proactively share knowledge and best practices with team members
• Continuously strive to improve processes and procedures

Temp Content Strategist

• Develop and execute content across the full funnel, including blogs, whitepapers, case studies, landing pages, email campaigns, sales assets, and social content
• Translate complex product capabilities, industry trends, and customer stories into clear, compelling narratives
• Support demand generation and ABM initiatives with targeted, persona-driven content
• Develop thought leadership content such as research reports, industry guides, and executive-level assets
• Partner with Product Marketing to produce case studies, testimonials, and enablement materials
• Collaborate with Design and Digital Marketing to ensure content is visually strong, on-brand, and optimized for performance
• Maintain and evolve Raintree’s content voice to be confident, approachable, and trusted
• Track content performance and continuously optimize based on engagement, conversion, and pipeline impact

• Develop and drive private markets educational content strategy
• Create non-product investment educational content for financial advisors
• Write, edit, and guide execution of multi-format private markets content
• Architect end-to-end digital private markets learning journeys

Private Markets Educational Content Manager

• Create custom client formularies with a team of editors and healthcare professionals.
• Facilitate meetings to define formulary creation processes and guide client customization.
• Responsible for the editorial creation of custom formularies from client-submitted drug lists and source documents.
• Collaborates with engineering and sales teams to complete formulary within established timelines.
• Manage client content and troubleshoot technical challenges with content output.
• Triage client questions and provide support with the Lexidrug™ Information Management system (LIMS).

Content Editor – Drug Reference Content

• Contributing to the growth of assigned course areas.
• Serving as the internal expert for these areas.
• Establishing and maintaining a network of authors and subject matter experts.
• Strategically acquiring new content assets.
• Pursuing mutually beneficial partnerships and securing revisions for existing books and digital assets.
• Collaborating with product marketing, sales, product managers, and content development.
• Managing relationships with key partners to achieve growth and brand awareness.
• Reviewing and modifying existing content to maximize profitability.

Content Editor

• Create content-focused strategic and tactical recommendations, such as content modeling and taxonomy development
• Plan and implement scalable enterprise-wide content initiatives
• Align diverse client stakeholders on a common goal
• Develop content creation processes and editorial workflow
• Build and adapt deliverables to meet client needs solving client problems with well-reasoned plans, strong communication, creative approaches, and optimism
• Research and develop information architecture and content
• Train and mentor mid-level teammates and external partners consultants

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Content Editor – Drug Reference Content

Content Editor

Content Strategist