Lead Content Strategist

Grove Collaborative

Lead Content Strategist at Grove Collaborative overseeing content strategy and creative execution. Driving impactful storytelling for sustainable consumer choices across marketing channels.

Posted 5/29/2026full-timeRemote • California, Colorado, Illinois, Maine, Massachusetts, Montana, Nevada, New York, North Carolina, Pennsylvania, Texas, Washington • 🇺🇸 United StatesSenior💰 $126,000 - $155,000 per yearWebsite

About the role

Key responsibilities & impact

Develop and maintain overarching content strategy across paid and organic channels, with a focus on performance, scalability, and alignment to growth priorities
Translate Grove's mission and product value propositions into creative concepts, briefs, and messaging frameworks that resonate across audiences and can be consistently applied across channels
Write and own all creative briefs for paid ads, organic social, UGC, and new channel tests — including hooks, formats, copy direction, and audience framing — ensuring clarity, consistency, and scalability
Lead category and audience expansion concepting for paid ads in partnership with the Paid Media Manager and Director of Growth, contributing strategic recommendations based on performance insights
Manage the full UGC creator pool — scouting, briefing, contracts, deliverable tracking, and quality across paid and organic Meta, TikTok, and YouTube — ensuring output aligns with defined creative standards
Own the strategic roadmap for organic social, with the Social Manager executing day-to-day, ensuring priorities and direction are clearly defined
Stay ahead of platform trends, winning ad formats, and emerging creative techniques and bring those insights back to the team to inform ongoing strategy
Drive weekly creative performance reviews — identify what's working, stop what isn't, and define clear next iterations based on data and learnings

Requirements

What you’ll need

6–8+ years of experience in content strategy, creative strategy, or a hybrid paid/organic role, ideally at a consumer-facing or e-commerce brand
Strong storyteller with excellent creative instincts, editorial judgment, and the ability to educate and inspire audiences across social platforms
Deep fluency across Instagram, TikTok, YouTube Shorts, Pinterest, and emerging platforms, with a strong understanding of algorithm behavior, retention mechanics, and performance drivers
Proven experience leading both organic social and paid creative strategy, with the ability to build brand presence and drive conversion within defined growth objectives
Strong understanding of performance-driven creative — you know what makes content stop the scroll and can translate insights into repeatable frameworks
Hands-on production experience, including filming, editing (CapCut, Adobe Suite, or similar), and publishing content yourself
Data-literate, with the ability to use performance insights to inform creative decisions and recommend next steps
AI fluency — actively using AI tools to improve speed, output, and quality, and able to guide others in applying them effectively
Experience managing creative talent (producers, editors, contractors) and driving output through a collaborative, hands-on leadership style
Experience with UGC platforms and creator management workflows at scale
Comfortable operating across both strategy and execution — able to move between hands-on work and presenting clear creative direction to leadership

Benefits

Comp & perks

Competitive benefits - medical, vision, dental
Equity - shared success is core to our mission
Flexible Paid Time Off - we care most about results
Free VIP membership and 50% employee discount
Working for a company that believes that a small group of people can change the world for the better by creating products and funding initiatives that help the planet!

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

content strategycreative strategyperformance-driven creativefilmingeditingdata analysisUGC managementAI tools usagecopywritingaudience targeting

Soft Skills

storytellingcreative instinctseditorial judgmentleadershipcollaborationcommunicationinspirationstrategic thinkingadaptabilityproblem-solving