Content Strategist

Capitol Broadcasting Company

Multiplatform Content Strategist at WRAL News responsible for engaging digital content creation across YouTube and social media. Collaborating with newsroom teams to enhance audience growth and digital storytelling.

Posted 5/27/2026full-timeRaleigh • North Carolina • 🇺🇸 United StatesMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Help lead WRAL News’ daily content strategy across YouTube and social media platforms.
Create, edit, write, and publish engaging digital content for WRAL.com, YouTube, and social platforms.
Write SEO-optimized headlines, descriptions, captions, and promotional copy.
Lead and assist with short-form and long-form video content creation.
Monitor analytics and audience trends to help guide content decisions and audience growth strategies.
Collaborate with newsroom teams to identify stories with strong digital and social potential.
Coach and support newsroom staff on social media best practices and digital storytelling techniques.
Assist with breaking news, live coverage, and special event digital coverage.
Help maintain WRAL’s editorial standards and brand voice across digital platforms.
Other duties as assigned.

Requirements

What you’ll need

Bachelor’s degree in Journalism, Communications, or related field preferred.
Minimum 3 years of experience in television news, digital journalism, or multiplatform content production.
Experience creating content for YouTube, social media, or digital news platforms preferred.
Strong news judgment and passion for breaking news and storytelling.
Excellent writing, editing, and communication skills.
Understanding of SEO, digital publishing, and audience engagement strategies.
Experience with social media platforms, analytics tools, and content management systems.
Ability to work in a fast-paced newsroom environment and manage multiple priorities.
Familiarity with video editing tools and digital production workflows.
Collaborative mindset and strong interpersonal skills.
Flexible schedule, including evenings, weekends, holidays, and breaking news coverage as needed.

Benefits

Comp & perks

Competitive salary based on experience.
Benefits package including: Comprehensive health insurance plan options
Vision and Dental Insurance
Company sponsored life insurance
Numerous voluntary benefit options – legal plans, pet insurance, discounted home and auto and more!
401K with company match
Generous paid time off
9 paid company holidays
Opportunities for professional development and career growth.
Dynamic and inclusive work environment with a supportive team culture.
Exciting projects and growth opportunities within a leading organization.
Opportunities to attend free local events, such as sporting events, concerts, shows, and more.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

SEOdigital publishingvideo editingcontent creationwritingeditinganalyticsstorytellingcontent strategyaudience engagement

Soft Skills

news judgmentcommunicationcollaborationinterpersonal skillsflexibilitytime managementcoachingsupportingcreativityadaptability

Certifications

Bachelor’s degree in JournalismBachelor’s degree in Communications