Content Manager

• Lead the development and execution of content strategies that drive brand awareness, engagement, and conversions across digital channels (social media, email, ads and website).
• Write and oversee high-quality content and copy that reflects brand voice and goals.
• Champion storytelling, brand consistency, and results.
• Collaborate closely with designers and strategists to bring ideas to life.

Content Strategist

• Partner with the Director of Product & Customer Marketing to develop and maintain content calendars across:
• Blog and editorial content
• SEO/GEO-driven content
• Email and lifecycle marketing
• Contribute proactive ideas, identify opportunities, and shape content direction.
• Translate strategic goals into actionable content plans aligned with business priorities.
• Ensure consistency and alignment across channels, campaigns, and key initiatives.
• Co-own the strategy and execution of the content pipeline.
• Conduct keyword research to identify and prioritize content opportunities.
• Create content briefs and write high-quality, optimized articles and landing pages.
• Continuously update and improve existing content to grow traffic, engagement, and rankings.
• Build and refine the email content calendar in partnership with marketing teams.
• Plan and write content for promotional sends, product launches, and retention campaigns.
• Maintain coherent messaging across email and on-site touchpoints.
• Write and edit compelling content for blogs, email, and website.
• Uphold a consistent brand voice across all communications.
• Use AI tools to boost quality, efficiency, and scale in content development.
• Monitor and analyze content performance (traffic, rankings, engagement).
• Use data insights to refine plans, test ideas, and optimize results.
• Seek opportunities for continuous improvement through experimentation and iteration.
• Translate product features into customer-focused messaging with Product Managers.
• Support campaigns, product launches, and seasonal initiatives with strategic content.

• Review and optimise existing blog articles (-1,500 words per piece)
• Incorporate target keywords, improve internal linking and update outdated information
• Ensure content meets Canadian English standards and suits the tone of a consumer facing fintech brand
• Work from SEO briefs and content plants provided by the client
• Return edits in the agreed format within set turnaround times

Freelance Content Editor, Canadian English – Fintech

• Lead or participate in briefing, input, and discovery meetings; originate creative written concepts that respond to client briefs
• Develop strategic content tailored to different audience segments, job families, regions, and levels of seniority
• Create attention-getting concepts and clear direction for the design team - selling through your ideas and bringing words and art together into outstanding final work
• Present outlines, drafts, and works-in-progress; gather client feedback and collaborate with internal teams to move projects forward
• Partner with Project Managers and Account Managers to keep work on strategy, on vision, and on deadline

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Content Strategist

Content Strategist

Freelance Content Editor, Canadian English – Fintech

Content Strategist, Writer