Social & Content Lead

Apollo Scooters

Social & Content Lead at Apollo, overseeing social strategy across YouTube, TikTok, and Instagram. Drive growth and engagement in premium electric mobility marketing initiatives in Canada.

Posted 7/5/2026full-timeRemote • 🇨🇦 CanadaSenior💰 CA$60,000 - CA$80,000 per yearWebsite

Tech Stack

Tools & technologies

Apollo

About the role

Key responsibilities & impact

You orchestrate.
Your day is directing a roster of creators, affiliates, and videographers, and turning their output into a coherent, compelling story for Apollo — with a native plan for each of our three platforms, not one plan copy-pasted across them.
You trade product and access for content, manage contributors at scale, and run a methodical test-and-learn system that tells us what actually works, by platform, by format, by angle.
You bring the craft to recognize good content and direct it.
But the mandate is building the engine, not operating the equipment.
Per-channel social strategy across YouTube, TikTok, and Instagram — a distinct, native plan for each, aligned to product launches, campaigns, and paid media.
Growth of our YouTube presence and the expansion of our affiliate creator network — our single biggest untapped channel.
Durable marketing pillars and major activations that build traction over time — moving us off the month-to-month guessing and toward a repeatable system that makes Apollo stand out on the strength of our product and story.
A structured creative testing system: hypotheses, variants, results, iteration — not one-off posts.
Monthly KPIs and reporting — clear analysis and recommendations you act on.

Requirements

What you’ll need

You've independently owned a channel or social strategy and can point to results you drove with no one directing you.
You think in systems — repeatable processes and disciplined creative tests, not trend-chasing one post at a time.
You're AI-native in practice: you automate creator outreach, generate and test creative variance, edit faster, and pull reporting with AI as a default, not a novelty (Higgsfield and similar tools included).
You know YouTube cold — long and short — and you're fluent in what performs on Shorts, Reels, and TikTok, and why.
You're relentless at sourcing and signing creators; cold outreach doesn't faze you.
You're self-directed and organized enough to run multiple creator workstreams without dropping anything.
You can shoot and cut when the moment calls for it, and articulate why a piece of content works — but you'd rather build the system than be the system.

Benefits

Comp & perks

A scooter for the summer, on us
Employee discount on the full Apollo lineup
Extended health benefits
A founding-team seat on the function — you're building social from the ground up, not inheriting someone else's playbook

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Content StrategyVideo EditingCreative AnalysisKPI ReportingSocial Media Analytics

Soft Skills

Self-DirectedOrganizational SkillsCreative DirectionCollaboration